Pantone Color Of The Year 2025
Pantone has named PANTONE 17-1230 Mocha Mousse the Pantone Color of the Year selection for 2025. A rich brown hue, Mocha Mousse suggests cacao, chocolate and coffee, appealing to the desire for comfort, connection and harmony. Every year, Pantone selects a color that seeks to capture the global zeitgeist — the Color of the Year expresses a mood and an attitude, reflecting collective desire in the form of a single, distinct hue. Over the years, the selection has proven to influence fashion, interior, product, graphic and package designers.
“Underpinned by our desire for every day pleasures, Mocha Mousse expresses a level of thoughtful indulgence,” says Leatrice Eiseman, Executive Director, Pantone Color Institute. “Sophisticated and lush, yet at the same time an unpretentious classic, Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe. Infused with a subtle elegance and earthy refinement, Mocha Mousse presents a discrete and tasteful touch of glamour. A flavorful brown shade, Mocha Mousse envelops us with its sensorial warmth.”
In addition, argues the company, the color honors the growing movement “to align ourselves more closely with the natural world” and “embraces the sustenance of our physical environment. Imbued with authenticity, PANTONE 17-1230 Mocha Mousse finds harmony and balance between the demands of modernity and the timeless beauty of artful creation.”
In celebration of the 26th anniversary of Pantone Color of the Year, Pantone is highlighting the color in events and experiences all over the world. From New York and London to Shanghai and Mumbai, Pantone will be sharing public spaces and color events. The first stop on its international tour: the London Eye which is lighting up the London skyline in Mocha Mousse.
