Pearson has unveiled a dynamic new brand identity that demonstrates its leadership as a lifelong learning company. More than just a refreshed logo, the rebrand represents a deep understanding of the evolving needs of learners worldwide. Pearson’s brand evolution is grounded in a core belief: humans are born to learn. The company views learning not as acquiring knowledge, but a vital force for growth, adaptation, and thriving in a rapidly changing world. This understanding is at the heart of the new brand.
“Our new brand reflects our belief in the transformative power of learning,” said Ginny Cartwright Ziegler, Chief Marketing Officer at Pearson. “It captures the emotional core of learning—the innate human desire to grow, adapt and thrive. We understand that learning is a deeply personal journey, and our new brand resonates with that experience, celebrating the curiosity, resilience and ambition of learners everywhere.”
The brand refresh was created in close collaboration with global brand consultancy Landor, who helped Pearson reimagine how it connects with learners, educators, and enterprises around the world.
At the center of the identity is the ripple – a bold, unifying graphic metaphor that symbolizes the far-reaching transformative power of learning. The ripple flows through every aspect of the brand’s design system and serves as a unifying force across Pearson’s global offerings.
Landor rooted the creative strategy in Pearson’s brand idea: learning is the catalyst for living. By tapping into that truth, Landor developed a visual identity system that avoids educational clichés and instead embraces flexible, multi-sensorial design language. From motion design to adaptable templates, the new system delivers a dynamic, ownable experience that reflects Pearson’s scale and ambition.
“This rebrand is not just about new logos or colors; it’s a bold step in redefining who we are, what we stand for and our commitment to help people realize the life they imagine through learning,” said Pearson CEO Omar Abbosh. “Learning shapes our thoughts, feelings, connections and successes, driving growth at every stage of life. This future-oriented vision aligns deeply with our culture and our products and services, laying the foundation for sustained value creation and guiding our transformation to better serve learners, educators and partners worldwide.”
