Kamala’s Recipes, a new website and Instagram designed by creative agency People People, just launched featuring recipes from and inspired by Kamala Harris. With just 46 days left in the presidential race, now is the time to showcase Kamala’s casual side with dishes and cocktails inspired by her YouTube cooking show, quotes, viral moments and iconic outfits — like the “Purple Powersuit cocktail.” The grassroots project unites voters over a shared passion for cooking and features calls to action supporting voter registration and campaign donations.
Kamala was the muse for the design. While referencing her array of pantsuits for the color palette, People People also wanted to showcase her down-to-earth side. Ephemera-like recipe cards and family cookbooks influence the medley of typography and illustration style. Capturing the liveliness of experiences shared over food, People People looked to farmer’s markets and food festivals for the overall layout and additional graphics like the sticker callouts.
