GLOBAL HEAD OF CONTENT AND DESIGN
SIEGEL+GALE, NEW YORK NY
Kevin Grady recently joined Siegel+Gale as Global Head of Content and Design. Kevin is specifically interested in how simplicity can be achieved through exercising focus and conviction in the practice of design. Quality over quantity has been a guiding principle for him and one he sees as a natural complement to Siegel+Gale’s ethos. He has nearly 25 years’ experience as a designer and creative director, creating intelligent and impactful work. Previously, he was a Design Director at IDEO, the internationally renowned innovation firm. Prior to that, advertising icon Alex Bogusky hired Kevin to be Design Director at Crispin Porter + Bogusky, where he served as Creative Director on the GAP account. He has also served as creative director at Mullen where he helped win a number of accounts, including Grey Goose, Fage and Benjamin Moore. Recently, Kevin worked with the FDA to design the new Nutrition Facts Label and was invited to the White House by Michelle Obama for the unveiling. A television concept he created for Truth, the anti-tobacco initiative, was nominated for two Emmys. An avid lover of print, Kevin founded, designed and edited two award winning independent art and pop culture publications, Lemon and Gum, and interacted with a number of amazing personalities in the process, including David Bowie, Daft Punk (he saw them unmasked), Jeff Koons, Ray Bradbury, Nancy Sinatra, Malcolm McDowell, Buzz Aldrin and Sonic Youth. Kevin attended the University of Colorado at Boulder where he received a BFA in Journalism and Mass Communications. In his spare time, he drives his daughters to ballet practice and also makes dark, electronic dance music under the moniker Von Black. His first full-length album will be released this year.
WHAT ADVICE WOULD YOU GIVE A YOUNG DESIGNER JUST STARTING OUT?
Focus your energy and portfolio around work that is meaningful to you and/or indicative of the kind of work you want to do more of in the future. The work you do dictates the work you get, so best to try to get it right from the onset.
HOW DOES WHERE YOU WERE BORN, GREW UP OR LIVE NOW EFFECT YOUR DESIGN SENSIBILITY OR STYLE?
I grew up in small town in New England with zero design awareness. I didn’t even know what graphic design was until I was almost finished with a journalism degree in college. That said, I grew up — like much of my generation – around the TV set, so pop culture has always informed my sensibility.
FAVORITE COLOR?
Purple
FAVORITE TYPEFACE?
Avant Garde
FAVORITE APP?
Photoshop
FAVORITE WEBSITES?
pitchfork.com, cryptomundo.com
FAVORITE TV SHOW?
The Flintstones
FAVORITE BOOKS?
Non-fiction
FAVORITE MOVIES?
Kubrick
FAVORITE MUSICIANS OR BANDS?
Joy Division, Presets, Crystal Castles
FAVORITE FINE ARTISTS?
Warhol, Koons
GREATEST STRENGTH AS A DESIGNER?
Focus
WEAKNESS AS A DESIGNER?
I flatten Photoshop files
TALENT YOU WISHED YOU POSSESSED?
I wish I had an amazing singing voice
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Musician
A MANTRA OR SAYING YOU LIVE BY?
To know all is to forgive all
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