SENIOR ART DIRECTOR, PORCHLIGHT DESIGN AGENCY, ATLANTA GA
Lynnette Pope is an award-winning packaging designer and art director. She has designed and collaborated with big brands such as The Home Depot, Genie Garage Door Company and Yamaha Motors. She is active in local creative clubs such as Creative Mornings Atlanta and a member of AIGA. Lynnette actively participates in the annual HOW Design Live Conference, where she acts as a liaison and steward for the conference and its members. Since entering the design community in 2006, Lynnette has become a seasoned artist who’s not afraid to tackle even the most difficult of creative challenges. She’s adept at building a brand and its corresponding package(s) from the ground up, continually stopping and asking herself, “How will this look on the shelf?”
WHERE WERE YOU BORN? WHERE DO YOU LIVE NOW?
Born and raised in Atlanta. I am a true, ATLien.
DID YOU GO TO DESIGN SCHOOL?
I studied music and art at Jacksonville State University. I polished off my degree at AIU.
LEFTY OR RIGHTY?
Righty. I believe that a designer shouldn’t move their left hand from the keyboard while designing.
MORNING PERSON OR NIGHT OWL?
Both, actually. My nickname is LBoogie for a reason … “I love the nightlight, I love to boogie.” Somehow, I am able to function off of a couple hours of sleep.
ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
I love music just as much as I love art. I always listen to music while designing. I play the Bassoon, Clarinet, Bass Clarinet, Piano and Saxophone.
WHAT WAS YOUR FAVORITE CHILDHOOD TV SHOW?
A Different World. The show delivered a strong message that college was an amazing world of endless opportunities, friendships, connections.
LAST BOOK YOU READ?
Do cookbooks count? If so, Chrissy Teigan’s Cravings: Recipes for All the Food You Want to Eat.
Sadly, no, but I am itching for a French Bulldog.
WHAT LANGUAGES ARE YOU FLUENT IN?
English and a southern slang
Imitation of Life
FAVORITE FINE ARTIST?
Habitat for Humanity
FAVORITE FREE TIME ACTIVITY?
Cooking. I never knew the connection between food and art. It’s amazing to learn the artistry in creating the perfect dish.
WHAT’S THE LAST COMPLIMENT YOU GOT?
I love your hair.
DO YOU COLLECT ANYTHING?
Yes, I collect elephants with their trunks always up. Have done so since joining Delta Sigma Theta in college.
COLOR USED MOST OFTEN IN YOUR DESIGN?
Hard question to answer. My boss always jokes with me because I love designing on kraft/ corrugate brown. It is my favorite base color.
TYPEFACE USED MOST OFTEN?
The font that fits the design aesthetic best.
DO YOU HAVE A DESIGN MENTOR OR INSPIRATION?
Primarily as a packaging designer, I have always admired the work of Alex Center. His work with Coke and Vitamin Zero have inspired me. Not to mention, he is a cool person and a great speaker.
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
My greatest weakness is not knowing when to let a design go. Biggest strength is being super creative under extreme deadlines. I love the challenge.
ADVICE TO A YOUNG DESIGNER JUST STARTING OUT?
Be a sponge. Soak up as much information, tips and advice that you can get from senior designers and account managers.
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
A MANTRA OR SAYING YOU LIVE BY?
If you aren’t happy with your work, then how can you expect others to feel the same?