CHIEF CREATIVE OFFICER, FLOOD CREATIVE, IRVINGTON NY
Stuart joined Flood Creative in 2008 after working in London, NYC and Philadelphia, and made a big impact with his courageous design style. His fresh thinking, collaborative approach and positive attitude, combined with a hunger for design excellence, help him create unique client experiences. As Chief Creative Officer, Stuart gives designers the insight and inspiration they need to foster award winning strategic design thinking. His typical British sense of humor and down-to-earth approachability leave an impression with all who collaborate with him. A passion for all things design has inspired him since he was old enough to hold a pencil. Still a hands-on designer himself, he contributes to projects with a “roll up our sleeves” mentality. Clients include Georgia Pacific, Trinchero Family Estates, Pepperidge Farm, Campbells, Kings Hawaiian, Coca-Cola, Shamrock Farms, Accel Foods, Briogeo, Reily Foods, Moet & Chandon, Boston Beer Company, PepsiCo and Kimberly Clark.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Born in Warwickshire, England and live in Ridgefield CT
DID YOU GO TO DESIGN SCHOOL?
The Arts Institute in Bournemouth
LEFTY OR RIGHTY?
Righty
MORNING PERSON OR NIGHT OWL?
Morning person
FICTIONAL OR HISTORICAL CHARACTER YOU IDENTIFY WITH?
Indiana Jones or Han Solo
ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
Clarinet as a kid
FAVORITE BOOK?
Pictorial Websters
FAVORITE MOVIE?
Empire Strikes Back, Raiders of the Lost Ark, The Great Escape, Godfather II, Snatch, Le Mans, not necessarily in that order
FAVORITE TV BINGE WATCH?
Stranger Things, Peaky Blinders, Mind Hunter
FAVORITE SOCIAL MEDIA PLATFORM?
Instagram
FAVORITE FINE ARTIST?
Evan Hecox, Annie Leibovitz, Andy Warhol, Damien Hirst. Julie Kraulis and Amy Shore are my new favorites
FAVORITE CHARITY?
Parkinsons UK
FAVORITE FREE TIME ACTIVITY?
Being a dad
COLLECT ANYTHING?
Everything, mid-century furniture, toy cars, watches, skateboards, design books, I have a problem
COLOR USED MOST OFTEN IN YOUR DESIGN?
Depends, black and white is usually where it starts
TYPEFACE USED MOST OFTEN IN YOUR DESIGN?
Depends on the project but Gotham for a lot of everyday stuff
DOES PRINT HAVE A ROLE IN YOUR DESIGNS?
We use print for a lot of the Flood promo work and some of our restaurant work
DESIGN MENTOR/INSPIRATION/HERO?
Poul Kjaerholm, Massimo Vignelli, the Eameses, Arne Jacobsen, Jean Prouve, Marc Newson, David Carson
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Both the same: obsessive about creating great design
ADVICE TO A YOUNG DESIGNER JUST STARTING OUT?
Be a sponge, there’s a lot to see and learn, don’t get cocky, you’re better than that
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Chef or an architect
A MANTRA OR SAYING YOU LIVE BY?
You can design everything
