MISKOWSKI DESIGN, HOBOKEN NJ
Justin Miskowski leads Miskowski Design, a boutique brand strategy and design studio. He began his career at Mars Design in New York City before venturing out on his own in 2011. His entrepreneurial spirit allowed him to organically grow his business into one that has serviced a robust portfolio of clients including AdColony, Arcadia, Citi Habitats, Cloudlex, The Corcoran Group, Roku, Slate Property Group, Tony Boloney’s, and Viking Pest Control. In 2015, Miskowski Design was entrusted by Aki Technologies to build and manage a creative team exclusive to their agency. Under Justin’s leadership, Aki Technologies rose from a small startup to a well-respected agency, launching successful mobile advertising campaigns for hundreds of brands including Campari Group, Coca-Cola, JetBlue, Johnson & Johnson, Lyft, Mars Wrigley, National Geographic, Netflix, Procter & Gamble, Spotify, Target, Toyota, and Unilever. Whether it’s building a new brand, designing a website, or communicating a complex idea in the form of an infographic, witnessing the positive impact design can have on a business reaching its goals is Justin’s driving force. He is honored to have been recognized among respected designers in various features, including the recently-released Logo Lounge Book 12 and GDUSA on several occasions. When he’s not digging deep on his clients’ “why,” you can find him digging for used vinyl and listening to music with his daughter.
Has the pandemic changed your workplace and your workflow? Do you expect to return to pre-pandemic ways of working or will any changes become the ‘new normal’?
As designers, we’re fortunate to be able to work from anywhere, but like all businesses, we had to learn to adapt under new circumstances. As efficient as we’ve become, there’s nothing like collaborating in person as a team. There’s something about being together in one room that a zoom call can’t match. When possible, we look forward to creating our new normal.
What do you expect 2021 to hold for graphic designers and the design business? Have the challenges of 2020 changed the way you think about your job and career or the role of design?
Design is an industry, despite everything, that will continue to thrive and be of necessity to many aspects of business. The challenges of 2020 have certainly shed light on the power of visual communication and how it can bring awareness to the issues we face today. As designers, we have the ability to cut through the noise and inspire change.
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