The Numbers

Our 2017 survey was sent to a random selection of 10,000 GDUSA print magazine and e-subscribers, and generated 1,016 responses. The benchmark results convey a clear message: print remains essential to the graphic design profession. A few specifics: 97% of GDUSA readers work in print as part of their mix and spend 74% of their time doing so. Control over key elements of the process still resides with the designer: 84% buy or specify paper and 85% buy or specify printing. Other notable findings: brochures and collateral are still the most frequent print projects; digital printing and digital papers have gone mainstream; sustainability continues to influence design solutions and purchasing decisions; and designers maintain significant purchasing influence with regard to related products and services such as type, images, software and hardware.