The Numbers

Our 2018 survey was sent to a random selection of 10,000 GDUSA print magazine and e-subscribers, and generated 1,104 responses. The benchmark results make clear that, even in a digital age, print remains essential to the graphic design profession. The highlights: 98% of GDUSA readers work in print as part of their mix, 68% of their projects have a print component, and 66% of their time is devoted to print work. With so much at stake, designers also continue to assert control over key elements of the process: 82% buy or specify paper and 87% buy or specify printing. The numbers below tell some interesting tales.