Our 2022 poll was sent to a random selection of 10,000 GDUSA Print and E-Subscribers, with a 9.5% response rate. The benchmark results make clear that, even in a digital age, print remains essential to the graphic design profession.
WHAT KINDS OF DESIGN PROJECTS DO YOU WORK ON?
HOW MUCH OF YOUR WORK INVOLVES DESIGNING FOR PRINT?
DO YOU BUY, SPECIFY, RECOMMEND, APPROVE PURCHASES OF … ?
ARE YOUR PROJECTS PRINTED ON PREMIUM COATED OR UNCOATED PAPERS?
GOING FORWARD, DO YOU EXPECT TO DO MORE OR LESS PRINT DESIGN THAN IN THE PAST?
IN THE PAST YEAR, HAVE YOU WORKED ON ANY PRINT PROJECTS RELATED TO POLITICAL ADVOCACY, SOCIAL JUSTICE, PANDEMIC-RELATED COMMUNICATIONS?
ARE SWATCHBOOKS/PROMOTIONS/SAMPLES USEFUL IN SELECTING PAPER OR SELLING CLIENT ON PRINT?
WHAT KINDS OF PRINT PROJECTS HAVE YOU WORKED ON THE PAST YEAR? (IN ORDER)