When it comes to finding projects that are profitable, most professional graphic designers would agree in unison that it’s one of the hardest struggles in life. Even if you’ve just entered the industry, finding work can be tough. To help stand out from competitors, there are tons of promotional tools and techniques that you can use to make clients take notice of your work. If you’re working solo and want to build your client base, here are five useful tips on how to spread awareness of your brand.
Build a Strong Portfolio
Creating a portfolio that showcases your work should be your first port of call. Your portfolio is what clients will look at first, so you need to ensure that it’s filled to the brim with what you can do, helping to show your determination and skill to the world. Graphic designers can sign up for online networks or galleries to showcase their work, or you may prefer to create your own professional website or blog.
Create Business Cards
While there are some people out there who think that business cards are best left in the past, they are still highly useful for making connections and establishing a rapport with potential new clients. Whether your aim is to work as a freelance graphic designer or work for a design firm, you can never be too sure about who you may encounter, so having a well-designed business card at hand will mean you are always prepared for any situation.
Write Compelling Content
If you have decided to create your own graphic design website or blog, it’s important that you fill it with content that’s eye-catching, informative, and demonstrates your work in a positive light. If you aren’t sure where to begin, you may want to contact a creative marketing agency that specializes in branding and creative content. Getting expert help can make you feel more confident in your work and ensures that clients are impressed with what you have to offer when on your website.
Graphic designers tend to be workaholics, meaning that they eat, breathe, and live design. With so much time taken up on perfecting work, many graphic designers feel disconnected from what’s going on outside. Instead of staying in your comfort zone, why not venture out to a graphic design conference? Not only will you have the opportunity to meet new people and make valuable connections but doing so can help boost your confidence and self-esteem too.
Use Direct Mail
In the modern marketing world we live in, many businesses are in the pursuit of getting likes, retweets, and clicks, however, instead of relying on online methods to promote your work, you may want to go down the route of direct mail instead. There are all sorts of creative mailer postcards that you can send off to potential clients. Adding a personal touch can make clients take more notice of you and appreciate the hard work you’ve gone to.
There’s no point beating around the bush, the graphic design world can be tough. With many other people in the same boat as you fighting for the same clients, you need to get creative and dig a little deeper to help create your own lane, therefore, utilizing all the tips listed can help build your client base.