Estee Lauder Adds Augumented Reality To Ecommerce Channels

Estée Lauder is making it easier for its shoppers to try on products for its flagship brand. The company has partnered with Toronto-based ModiFace, which provides augmented reality technology for the beauty industry, to offer augmented reality-based product try-on for Estée Lauder’s mobile and web e-commerce platforms. The try-on offering uses ModiFace’s Light Field Rendering technology to accommodate different lighting, texture and shine in the photo of the video that consumers are using to try on Estée Lauder products. “We are delighted by our partnership with ModiFace which has resulted in an incredibly realistic and accurate representation of our products through Augmented Reality technology,” Estée Lauder global brand president Stephane de La Faverie said. “We are especially delighted that this capability is provided to our consumers across all platforms, including mobile, web, and tablet, directly on the product page where it can make the biggest impact.” Adds ModiFace founder and CEO Parham Aarabi: “Our latest web AR technology combines the latest advances in AI, facial tracking, and computer graphics to result in a realistic, widely usable, and practical application that has been highly optimized for improving the online beauty shopping experience.”