Next Generation UX/UI Gives New Look and Feel Within InMotion
inMotionNow, a leading provider of workflow management solutions for marketing and creative teams, unveiled the latest update to its flagship product, inMotion, including a new review feature for marketing emails and next-generation UX/UI.
The email review tool is the first-of-its-kind to allow users to post marketing emails from their email marketing platform of choice directly into inMotion for review and approval. Marketing and creative teams are no longer stuck giving and receiving feedback on email campaigns over cumbersome, confusing email threads. Instead, they can simply use inMotion’s review features to markup emails like they would a printed proof, for faster approvals and shorter time to market.
Highlights of the functionality include:
Faster Reviews
Users can send test emails directly from their email marketing platform to inMotion, where the email is augmented with campaign information and presented in context as a proof to be routed for review and approval.
Critical Context
In addition to publishing the body content of the email in the online review environment, inMotion also presents reviewers with important information for each email, such as subject line, send date, and target audience, which they can mark up or approve.
Clearer Feedback
Using inMotion for email approvals means reviewers avoid the struggle of explaining their feedback on a test email received in their inbox, instead using simple and intuitive review tools in the online proofing environment to make easy-to-read comments and mark-ups.
On-the-Go Approvals
With inMotion’s mobile review app, users can quickly approve email proofs wherever they are using a simple ‘thumbs up’ or ‘thumbs down.’
In addition to email review, inMotionNow premieres a new look and feel within inMotion. Anchored by familiar material design principles, the next-generation UX/UI was built specifically for marketing and creative teams to expedite adoption and drive organization-wide efficiency. The intuitive user experience is designed to make working with inMotion simple for users of all technological ability, providing even easier access to the powerful features thousands of marketers, creatives, and their clients already love.
“We’re thrilled to continue on this exciting trajectory, furthering our partnerships with world-class brands and presenting new innovations designed to help marketing and creative teams solve inefficiencies and be more successful,” said inMotionNow CEO Ben Hartmere.
With integrated components that convey requests into projects, projects into proofs, and proofs into final approval, inMotion avoids the complexity of generic project management tools, instead focusing on the features marketing and creative users need to keep content moving forward.
“We’ve consistently invested significant resources in ongoing product development to maintain a market leader position within the creative workflow management space,” added Hartmere. “These latest updates further cement inMotion as the industry’s best-in-class workflow solution.”
