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Graphic Design News Ideas Portfolio Project M+ Rebrands Granola To Reflect Home Kitchen

Project M+ Rebrands Granola To Reflect Home Kitchen

Project M+ renames foodie-favored granola for recipe founder Jennifer Sommer.

Born of love for her self-proclaimed granola connoisseur husband, Jennifer Sommer’s granola comes from the heart. The granola, described as “a salty, sweet, nutty, crunchy treat,” gained a following among foodies under the name “Obsessed.” Project M+ developed a new name and package design for Sommer House, synonymous with the founder’s name and the recipe she created in her home kitchen. The branding is intended to communicate an epicurean delight as well as “a beloved place, the joys summer time, and delights from the inside out.” Project M+ is a Los Angeles-based collective of designers and architects founded in 2008.

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