ASSOCIATE CREATIVE DIRECTOR
PAVONE GROUP – QUENCH, LOUISVILLE KY
Rebecca is a creative force who knows how to bring food brands to life. With a killer mix of branding, art direction, illustration, and photography, she turns every project into a visual feast. Her holistic approach doesn’t just tell a story — it elevates it, making each campaign as mouth watering as the food itself.
With over 15 years of experience, Rebecca has crafted standout creative solutions for more than 35 restaurant, food, and beverage brands, from scrappy start-ups to Fortune 500 giants. Her portfolio? It’s packed with heavy hitters like Longhorn Steakhouse, KFC, Biscuit Belly, Fazoli’s, IHOP, Applebee’s, Long John Silver’s, Planet Fitness, and Eddie V’s.
Before dominating the agency world, Rebecca sharpened her skills as the in-house Art Director for a Kansas City restaurant group, delivering fresh creative for a lineup of local favorites, from restaurants to food trucks. Whether she’s working with a global brand or a neighborhood joint, Rebecca’s mission is the same: to make food look as irresistible as it tastes.
LOOKING FORWARD TO 2025, ARE YOU OPTIMISTIC ABOUT YOUR DESIGN PRACTICE/BUSINESS? ARE YOU OPTIMISTIC THAT GRAPHIC DESIGN IN GENERAL WILL CONTINUE TO BE RECOGNIZED AS BRINGING VALUE TO THE TABLE IN COMMERCE AND CULTURE?
I’m optimistic about the future of graphic design. As tools make creativity more accessible, the need for truly exceptional design to stand out becomes even greater. Graphic design thrives on connection, and as people evolve so do opportunities to innovate, communicate in meaningful ways, and find fresh ways to connect.
Take the pandemic, for example — it shifted focus to mental health, inspiring brands to grow by addressing emotional needs. Design will always be essential for shaping culture, driving commerce, and connecting people to ideas and products that enhance their lives. It’s an ever-evolving and exciting space to be in.
DO YOU THINK GRAPHIC DESIGNERS HAVE A SPECIAL RESPONSIBILITY TO USE THEIR TALENTS TO MAKE A SOCIAL IMPACT? WHY OR WHY NOT?
Graphic designers have the same responsibility as anyone with platform and privilege: to use their talents generously to make a positive impact when they can. However, designers are pervasively asked to work for free—not always for noble causes. My advice? Filter. Make sure it’s something you want in your portfolio, a cause you believe in, or something you genuinely enjoy creating.
Having done pro-bono throughout my career, it’s some of the most rewarding work. The enduring relationships and opportunities that came from it are invaluable. The key is to make sure the work fuels your creativity, doesn’t drain it.
