When Stefani Germanotta decided to revamp her website the goal was clear – to showcase her creativity in various fields and create a place where she can talk about music in a visionary way. Previously, the artist had two websites – one for editorial and the second for eCommerce. The sites weren’t up to par with current trends in website design, and limited creativity when talking about the artist’s projects. The site also needed to serve as a go-to directory for her fans to find all information related to Lady Gaga: from details about her past and current albums, through videos and tour details to additional easter eggs for her fans.
Melody Yung from Yung Studio created a fully customizable fan engagement platform where Lady Gaga can break free from the constraints of social media platforms and traditional digital marketing. The platform offers a digital space where the artist has complete creative control, enabling authentic interactions with fans.
The design takes cues from Gaga’s own visual language -bold, shapeshifting, never static. The landing page isn’t just a gateway to her latest album – it’s an extension of Gaga’s world. A hub where fans can go deeper, into a more intimate, immersive connection with her vision. From exclusive drops and surprise moments to breaking news and storytelling, fans can move seamlessly between music, merch, and visuals. It’s a long-term strategy built to grow with every era and keep fans at the center of the experience.
For an artist like Lady Gaga, whose career spans over a decade, this platform is a living portfolio of her ever-evolving artistry. Built on a design system that adapts to her shifting visual eras, it grows with her evolution, capturing her exploration of music and performance in an immersive way. Inspired by physical gallery spaces, the design embraces tight margins, minimal technical distractions, and expansive content viewing windows. Transitions like directional sliding, visual expansion, and multiple viewing formats enhance the experience, making every interaction feel like stepping into an exhibit of her work.
Yung created reusable 3D model templates and material libraries for consistent product imagery unique to the Lady Gaga brand. Alongside animated product videos, fans can now explore garment textures and media products in greater detail. The custom 3D libraries also pave the way for future VR and AR experiences. Meanwhile, inspired by physical retail spaces, the team introduced interactive features – fans can adjust the content scale, activate sound clips, and switch on mood lighting for a more immersive shopping experience.
