VIRGINIA TECH
Riley Kaufman, based in Richmond VA, is driven by a love for creating designs that inspire connection and make a positive impact. Rooted in human-centered design principles, Riley focuses on visual branding, social media, hand-lettering, and UX/UI to craft meaningful, engaging solutions. During her time at Virginia Tech, Riley has had the privilege of working with small businesses and non-profits through her independent creative studio to build thoughtful brand identities, vibrant social media strategies, and other design assets. From leading creative teams to developing designs that tell a story, Riley finds joy in helping mission-driven organizations thrive. Guided by a passion for making a difference, Riley’s work is a reflection of a commitment to collaboration, creativity, and genuine care for people.
WHAT MAKES YOU FEEL INSPIRED?
I am deeply inspired by individuals who bring passion to their work, each offering unique perspectives shaped by their backgrounds and experiences. Their insights not only broaden my own understanding but also ignite my curiosity and drive to learn.
WHAT AREA OF DESIGN ARE YOU HOPING TO WORK IN?
I am passionate about working with small businesses and nonprofits, drawn to the meaningful impact they create and the diverse creative opportunities they inspire through human-centered visual design.
WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?
How crucial visual communication is to implement problem solving across all areas and industries, and how many creatives it takes to get there.
WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD? EITHER TODAY OR HISTORICALLY?
Louise Fili is someone I admire through her art deco modernism styles through her gorgeous hand lettering skills.
