Design Ethos: Less Is More
To celebrate growth and mark the beginning of a new chapter in Robinhood‘s story, the US retail broker is rolling out a new visual identity. “Robinhood’s new visual identity is an external representation of the growth and maturity of our business,” says Michael Goodbody, VP of Marketing at Robinhood. “The result is a modern and sophisticated look that is more accommodating, stretches across our growing suite of products, and positions us as the home for serious investors for generations to come.”
The updated design features a simplified logo symbol and supportive wordmark; a focused color palette, rooted in black, white and neutrals, with purposeful pops of Robin Neon: a bright yellow green; a technical and distinct illustrative style; sharp, precise, mature use of photography; and an intentional modular layout system.
The overarching design ethos is “less is more,” which guided the team to create a visual identity that gives their customers a more streamlined, distraction-free experience that allows them to focus on making serious decisions about their future and finances.
The refreshed visual identity, say Robinhood officials, will be an integral part of marketing campaigns moving forward to include:
- New Ad Creative. The new identity already debuted in a new Robinhood Gold ad campaign that launched in mid-September. The ongoing campaign highlights how customers can make their money work for them, giving members the rates and products competitors usually reserve for their ultra-wealthy private clients.
- NBA Partnerships. Robinhood’s new, updated logo is now prominently featured on the jerseys for the Memphis Grizzlies and Miami Heat, and a relationship with the Washington Wizards.
- HOOD Summit. The new visuals are being used in the marketing for an inaugural customer-focused conference in Miami geared toward active traders.
