The Martin Agency has created an executive committee-level position of Chief Client Officer, which Danny Robinson, a top senior creative at the firm, will occupy. Robinson is responsible for working with account management to promote creative ideas, collaborate with creative teams to determine what drives client’s businesses, and partner with clients to sell breakthrough work throughout their organizations. Before joining The Martin Agency in 2004, Robinson co-founded Vigilante, his own creative shop and served as its Chief Creative Officer, where he helped develop the Pontiac giveaway integration with the Oprah Winfrey Show. During his time there, Vigilante was awarded AAAA Multicultural Agency of the Year Award two years in a row. His work for General Motors’ Pontiac brand and Snapple’s Mistic also earned awards, while his work for Heineken won an ANA Multicultural Excellence Award. In addition to bridging the gap between the creative and account departments, Robinson is working with clients to identify the types of problems the agency can help solve that don’t typically show up in creative briefs.
