Free Masters in Branding Book Series Panel Discussion
Rockport Publishers is partnering with the School of Visual Arts to present a FREE panel conversation with the authors of the SVA Masters in Branding series.The event takes place Tuesday November 18 at 7 -8 pm at the SVA Theatre in Manhattan. Moderated by Debbie Millman, Chair of the MPS Branding Department at SVA, the discussion will feature Dr. Tom Guarriello, Richard Shear, and Mark Kingsley as they share insights from their books and reflect on the state of branding today. The is event is open to the public and extends a special welcome to branding, design, and marketing professionals. The panel will be followed by a networking hour where attendees can continue the conversation.
To attend the event, please register via Eventbrite.
About the Books:
A History of Brands by Richard Shear
In this comprehensive yet concise guide, Shear traces the origins and growth of some of the world’s most recognizable brands. Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a global scale.
The Meaning of Branded Objects by Tom Guarriello, Ph.D.
In The Meaning of Branded Objects, psychologist, professor, and branding expert Dr. Tom Guarriello reveals the powerful ways that brands shape the meaning of everyday objects, influencing consumer behavior and contributing to personal identity. Through a mix of academic insights and real-world examples, discover how brands create emotional resonance by leveraging symbolism, storytelling, and design. Dr. Guarriello examines both luxury items and everyday essentials, analyzing how branding impacts our relationships with objects and the cultural significance these items hold.
Brands in the Age of AI by Mark Kingsley (December 2025)
In this trailblazing reference, distinguished professor and seasoned brand strategist Mark Kingsley expertly guides you through the complexities of AI in branding. Through thought-provoking discussions, Kingsley reveals how AI-powered personalization, automation, and data analytics are reshaping the way brands connect with consumers. With AI, brands can now predict preferences, respond in real-time, and deliver highly tailored experiences, but Kingsley also raises crucial questions about the ethical use of AI and maintaining authentic consumer relationships in a technology-driven world.
