Sappi’s new educational site, POP, is intended for marketers, creatives, designers and printers looking to innovate in their categories. The company’s marketing leadership, insights and analysis “now have one convenient online home” and will be updated regularly with case studies, industry trends and insights, paper inspiration, free resources, and more. Explains Patti Groh, director of marketing communications, Sappi North America. “As a thought leader in this space, we hope that this site will become the go-to resource for those looking to make a greater impact in their marketing campaigns.
POP will allow us to showcase some of our most insightful projects in a dynamic and digestible way, demonstrating that print through sensory engagement and improved recall is essential to memorable brands.” The name POP was inspired, adds Groh, by big ideas that empower Sappi’s work — the Power of Paper, the Power of Print, the Power of Packaging — all fitting under a short acronym with a lot of punch: POP. The site has launched with two feature stories: “Haptics: The Science of Touch” and “Direct Mail in a Digital Age.”
