CREATIVE DIRECTOR, MEDTRONIC, NEW YORK NY
Scotto Kim is a multi-award-winning global Creative Director specializing in AI + healthcare technology. He brings a diverse portfolio spanning healthcare advertising, direct-to-consumer marketing, and the entertainment industry. In his previous roles, he brought his creative vision to the Johnson & Johnson HealthTech division and spearheaded campaigns for publications such as People and Entertainment Weekly in the media industry.
Beyond his professional achievements, he is a passionate visual storyteller and a foodie. In 2017, he launched his own food design magazine, garnering critical acclaim and numerous editorial awards.
Currently, Scotto serves as Creative Director at Medtronic, a global leader in healthcare technology. A resident of New York City, he is always on the hunt for the city’s best bagel.
HOW DO YOU SEE AI AND OTHER EMERGING TECHNOLOGIES IMPACTING THE FUTURE OF GRAPHIC DESIGN? ON CREATIVITY? PRODUCTIVITY? EMPLOYMENT?
Yes. The truth is, today, we’re still exploring the vast potential of AI. We live in an exhilarating era where we can shape the visual marriage of humanity and technology. AI tools empower us to work faster and more intelligently, allowing us to explore untapped creative possibilities. This is a core responsibility in my role as a creative director in 2025.
WHAT ADVICE DO YOU HAVE FOR SOMEONE JUST STARTING A CAREER IN GRAPHIC DESIGN?
Please experiment with diverse design styles early on. Explore minimalism, maximalism, retro-revival, inclusive design, and everything in between. By immersing yourself in different approaches, you’ll gain a deeper understanding of design principles and develop your own unique visual vocabulary. Once you have this foundation, focus on honing your distinct style and identifying your niche. This will be your key to success in today’s competitive market.
