I’ll confess, the first impression of these marks left me wondering if a few designers have a crush on JK Rowling. The stone, the wand, and the cloak, incarnate from the Deathly Hallows. If these logo talismans have nearly as strong a tale to tell, they will serve their masters impeccably. One simply cannot look at these without believing every resolute stroke is placed in perfect harmony to the others and likely imbued with powerful meaning. I’m left feeling smarter for just having seen these.
The clarity of the earnest strokes, the perfected angles and immaculately radiused curves intersect like precision crosshairs. These instill a technical superiority to their owners and leave us with a sense of competent infallibility. Surely the context of the application of these marks demands an equally rigid environment with little margin for whimsy. If anything, these symbols may be just formal enough to sway you to arrive at their office in a freshly starched shirt.
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