CREATIVE ADVERTISING CONSULTANT
NEW YORK NY
Accomplished, experienced, successful Creative Director with proven strategic marketing skills. Conceived, art directed and produced award winning national advertising TV and print campaigns. Graphic design annual reports and collateral for Fortune 100 companies; Exxon, American Express, Coca-Cola, Post Cereals, Brown and Williamson.
Former Senior VP, Associate Creative Director, Interpublic McCann Erickson, NY., Houston. New Business Special Projects Director at Ted Bates, Advertising. Featured on Advertising Age’s cover for Tyler’s Annual Best Top Ten ad campaigns.
International Creative Liaison working and consulting with Ted Bates, Copenhagen. Twice chosen CLIO Judge. Former design firm owner of Fine Design, Inc. Contributing BTB content columnist. Multi-Media data instructor at School of Visual Arts and Pratt Institute. Resides in New York. Member, Art Directors Club, The One Club, Writers Guild.
Retired. Rewired!
LOOKING FORWARD TO 2025, ARE YOU OPTIMISTIC ABOUT YOUR DESIGN PRACTICE/BUSINESS? DO YOU THINK GRAPHIC DESIGN WILL CONTINUE TO BE RECOGNIZED AS VALUABLE IN COMMERCE AND CULTURE?
I’m optimistic that Graphic Design will continue to be a functional, practical and remain to carry on bringing value to commerce and our culture. As new products and brands are continually designed and developed, they will need good design for labeling, packaging, logos, ID and promotional branding. Good Graphic Design is good business. And will have a place in our ever-evolving culture. The business of design includes healthy competition. To separate and stand out from the pack and gain a competitive edge. Simple and clear ID is one of the basic components of a successful business. GD vitally supports commerce communication, in business and in our society daily.
WHAT ADVICE WOULD YOU GIVE TO SOMEONE JUST STARTING A CAREER IN GRAPHIC DESIGN?
Advice to talent seeking a career in Graphic Design. No two portfolios are alike. An individual design created by you, that graphically conveys a focused message, is rewarding. Navigate and network. The job is what you make it. A solution to a given assignment problem is a challenge that takes commitment and is achieved through efforts of your imagination. By recognizing trends and being aware will help you transform and apply your ideas into satisfying executions. Try to have fun designing for business. It takes a special skill. Graphic Design talent is only a part of the total sum. Many other skills are required. A healthy rapport with team members. With the right moves, in a healthy economy, creative success can lead to industry recognition, satisfaction and financial reward.
