Stocksy United, an artist-owned platform co-op that provides premium photos and videos, signed its first content distribution agreement with Adobe. The new collaboration gives Adobe customers access to Stocksy’s exclusive content and in turn, Stocksy’s artists now have a new platform to showcase work to Adobe’s community of creatives. The content is now available through Adobe’s Premium Stock Collection and is offered as part of any Creative Cloud plan or as a standalone service.
The Stocksy collection offers exclusive, meticulously curated media that stays ahead of trends which will now be immediately accessible through Adobe’s Creative Cloud applications, including Photoshop, Illustrator, InDesign, Premiere Pro, After Effects and more.
“Finding a partner who champions integrity and support for artists was imperative for us and what Stocksy stands for,” said Brianna Wettlaufer, CEO, Stocksy. Adds Scott Braut, Head of Content at Adobe, “Stocksy is an ideal partner to help us expand our premium stock collection. The demand for exceptional content has never been greater, and Stocksy’s community of visual storytellers are highly skilled at creating original, high-impact images that Adobe customers are sure to love.”
Stocksy’s Business Model
In addition to its collection, Stocksy is gaining traction in the creative community because of its supportive business model that represents the artist’s best interest always. As an international platform co-operative, Stocksy has created sustainable careers for its artists through fair profit sharing and has put power and control back to the community, giving every member a voice and chance to make a difference. Currently, Stocksy represents artists in 65 different countries and pays out one of the highest royalty percentages in the industry.
About Stocksy United
Stocksy United is an artist-owned, multi-stakeholder cooperative based in Victoria, BC. With its stable of hand-picked photographers, Stocksy produces high-end, beautiful imagery that challenges the tired stereotypes found at traditional stock photography agencies. Stocksy was started in 2012 with a team of industry veterans whose mandate was to create a marketplace that would remain true to its core ideals of sustainability and authenticity, while ensuring that the bulk of its revenues is returned to the artists that make it possible.
Profitable almost from its inception, today Stocksy employs 25 people in five countries, has over 900 voting member photographers, counts over 100 of the Fortune 500 among its clients, and is the agency of record for many prestigious ad agencies.
Photograph: Marko Milanovic
