KENNESAW STATE UNIVERSITY
Edward Valdez is a Filipino-American graphic designer. He is finishing his senior year at Kennesaw State University with a BFA in Graphic Communications. He currently works in the print and packaging industry at Heidelberg USA as a Creative Services Specialist intern. In his free time, Edward serves as an artistic coordinator for a K-pop performance team known as SIN-K. He works on producing videos and graphics to help build his extensive portfolio in an area he is passionate about. Performance and fine art are quintessential Edward.
IF THERE WERE NO BARRIERS AND CONSTRAINTS, WHAT PROJECT WOULD YOU WANT TO WORK ON?
I would love to take existing brands and visualize products that you wouldn’t imagine them creating such as designer energy drinks or restaurant gaming consoles. Part of being a designer requires you to send a message. Why not make these messages silly and irreverent?
WHAT ARE YOU READING/LISTENING TO/WATCHING?
I just finished watching the very popular Squid Game; and you can always find me listening to K-pop. Most of my media consumption involves any Asian-related music and tv show as it closely relates to my identity.
WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD?
I’m inspired by designer Josef Muller-Brockmann. The Swiss design of geometric shapes, vibrant colors, and heavy emphasis on grid-use catches my eye and inspires some of my designs.