COLUMBIA COLLEGE CHICAGO (CCC)
Sydney Weber, a first-generation adopted Chinese senior, is completing her BFA in Graphic Design and Minor in Motion Graphics, with Honors. Raised by in-browser Flash games, she began designing fan-organized digital events with promotional materials at fourteen. After her first year, Sydney interned at C-Suite Quarterly Magazine in Los Angeles — using print and digital media to highlight innovative industry leaders. She has since created the branding for a student lead, character-driven mini-series while handling brand manager duties for Columbia College Chicago’s Echo magazine (Shift issue). Understanding the impact of the pandemic, Sydney envisions a future where design and multimedia are at the helm of a fully digital landscape. She is committed to dynamic communication — driven to make narratives more poignant by realizing her creative vision through digital, kinetic human experiences.
IF YOU COULD HAVE COFFEE WITH ANY HISTORICAL FIGURE, WHO WOULD YOU CHOOSE?
The giant Walt Disney is an obvious choice. I’d love to hear his thoughts about the Metaverse and the future of storytelling.
WHAT IS ONE THING YOUR TIME IN DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DIDN’T EXPECT?
I learned patience. I used to be paranoid about losing out on opportunities. I now know that waiting and preparing can be as valuable (if not more so) than chasing today’s play.
WHAT ARE YOU READING/LISTENING TO/WATCHING?
Ask Iwata has been a very insightful read — absorbing Satoru Iwata’s perspective concerning Nintendo’s history and values. Flaunt, 2nd Edition has been so helpful, opening up the many possibilities of what a portfolio can be. I watch Ben Marriott faithfully on YouTube to hone my motion graphics skills and remain current on trends.
