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Tag: advertising

Unilever Food and Beverage Brands To Halt Kids Advertising

Fresh April 28, 2022April 28, 2022 Ilana Greenberg

Unilever will no longer be marketing its substantial portfolio of food and beverage brands to children. Citing new global principles for responsible marketing, the conglomerate has decided to raise the age limit from 13 to 16.

ECP Designs For EARTHDAY.ORG

Fresh April 22, 2022April 22, 2022 Ilana Greenberg

Extra Credit Projects is helping to bring national awareness and creativity to Earth Day through its partnership with EARTHDAY.ORG and the Out of Home Advertising Association of America. The theme: Invest In Our Planet.

Law Firm Branding By Thinkso Raises The Bar

Fresh March 13, 2022March 18, 2022 Ilana Greenberg

Thinkso infused Haynes Boone’s new brand identity with sophistication, energy and humanity to complement the firm’s modern take on a trust-based, relationship-driven model.

ECP: Homelessness Is A Problem

Fresh December 18, 2021December 26, 2021 Ilana Greenberg

Midwest advertising agency Extra Credit Projects (ECP) for client Guiding Light, are using traditional outdoor advertising in an untraditional way this giving season

Packaging: The Most Common Colors That Sell Food & Drink

Package Design USA (PDUSA) November 24, 2021November 29, 2021 Ilana Greenberg

Electrix International analyzed 5000 supermarket products to find out which shade is used the most to influence the buying habits of grocery shoppers.

The Many Becomes Even More

People November 22, 2021November 19, 2021 Ilana Greenberg

The Many has welcomed ten new designers to its design studio. The expansion allows the agency to enhance its existing capabilities from social and digital content to brand identity while expanding its design services to include packaging, UX/UI, key art, illustration, and animation.

Matarazzo Joins CUBOCX As Partner/ECD

People November 11, 2021 Ilana Greenberg

Full service global creative agency CUBOCX recently welcomed André Matarazzo as Partner/Executive Creative Director. He’s held leadership positions at the likes of Flag, Sid Lee, SapientNitro and McCann-Erickson.

Mower Grows Digital Marketing Capabilities

People October 12, 2021October 10, 2021 Ilana Greenberg

Mower, an independent marketing, advertising, and public relations agency, has expanded its digital department with the addition of several new team members.

Agency Adopts Japanese Restaurant

Fresh June 23, 2021June 23, 2021 Ilana Greenberg

To save its favorite restaurant during the pandemic, creative agency Arcana Academy turned a takeout joint into an upscale brand … and guaranteed a year of lunch business as well.

Pepsi Likes New Tagline For 2020

Fresh December 14, 2019January 13, 2020 Ilana Greenberg

Pepsi reveals a new tagline to appear across advertisements and promotions for its Pepsi, Pepsi Zero Sugar, and Diet Pepsi brands.

Shepard Fairey Shakes Up Monkey Shoulder

Fresh December 14, 2019January 10, 2020 Ilana Greenberg

A new Monkey Shoulder ad and branding campaign is a collaboration among Space agency, Shepard Fairey’s SNO design studio, and Here Design.

Frank Collective Campaign Just Works

Fresh September 10, 2019October 9, 2019 Ilana Greenberg

Justworks and Frank Collective have developed a campaign that emphasizes the importance of workplace happiness for the HR tech company.

Goodby Silverstein Crunches Doritos Name

Fresh, Package Design USA (PDUSA) September 1, 2019October 6, 2019 Ilana Greenberg

Doritos is featuring the triangle shape of its chips in new advertising and design by Goody Silverstein & Partners that does not mention the brand name.

Burns Group Campaign Anything But Flat

Fresh January 6, 2019January 9, 2019 Ilana Greenberg

Burns Group develops a witty “Anything But Flat” campaign for Pura Still, a still spiked water, that lauds the lack of bubbles.

Chipmunk Symbolizes Third Party Bid

Fresh, News November 7, 2018November 12, 2018 Ilana Greenberg

loyalkaspar invents a political third party complete with logo, branding and a slogan.

BooneOakley Bakes in Headlines

Fresh, News September 5, 2018 Ilana Greenberg

Boone Oakley actually baked in the headlines for this artisanal breadmaker’s campaign. Sort of.

FF New York Loud and Clear For Stoli

Fresh, News May 30, 2018July 2, 2018 Gordon Kaye

Creative agency FF New York launches a new global advertising campaign for Stoli Vodka that is scored by Hans Zimmer and shot by Oscar nominee Rachel Morrison.

Spotify Promises Free Love

Fresh, News, Top Stories May 23, 2018May 31, 2018 Ilana Greenberg

A new ad campaign from Spotify focuses on increased personalization, which the streaming service says makes its free version better for users and advertisers.

IKEA Wants You to Pee on Their Ad, Really!

Fresh, News, Top Stories January 10, 2018 Ilana Greenberg

Ikea’s new print ad for the Sundvik Crib, from the Akestam Holst agency, invites readers to pee on it to find out if they are pregnant

Been Done: Creative Coincidence vs. Stolen Idea

All Posts, Blog November 8, 2017November 8, 2017 Ilana Greenberg

Jay Adams of the Robertson School of Media and Culture at VCU on what happens to your work, particularly if you’re a student, if it coincidentally mirrors another campaign that’s already out there.

Brand Zoo Steps Up To Reposition Woman’s Shoe Brand

Fresh, News January 30, 2017February 3, 2017 Ilana Greenberg

Brand Union has repositioned the Vionic shoe line from primarily a pain relief product to a fashion shoe, including advertising placed in style magazines.

OAAA and Partners + Napier Promote The Vote With Positive Message

Fresh, News September 7, 2016September 9, 2016 Ilana Greenberg

The OAAA and Partners + Napier take up cause of voter registration in a timely and edgy out of home public service campaign. The message is that no label is more important than “Voter.”

Martin Sheen & Bill Pullman Appear In Chrysler Campaign Ads

Fresh, News March 17, 2016April 12, 2016 Gordon Kaye

Fictional POTUSes Josiah Bartlett and Thomas J. Whitmore Star in new Chrysler campaign.

Hansen Belyea Plays With Blocks For Allegro Pediatrics

Newsletter December 9, 2015December 14, 2015 Gordon Kaye

Hansen Belyea repositions venerable pediatric practice with unique name and playful logo made of blocks.

Design Army Fashions Rebrand For Optician

Fresh, News, Top Stories November 4, 2015December 28, 2015 Ilana Greenberg

Produced by Design Army, a new fashion film is the centerpiece of a rebrand for Georgetown Optician…

22squared Modernizes Classic Tales For Kitchen and Bath

Newsletter September 21, 2015 Gordon Kaye

Classic tales are modernized in this kitchen and bathroom campaign for DXV by American Standard.

Stride Rite Stands On New Brand Platform

Fresh, News, Top Stories August 26, 2015August 26, 2015 Ilana Greenberg

Duncan/Channon helps century-old shoe maker StrideRite reintroduce itself to a new generation with a ‘Built For Childhood’ brand platform

Into the Archives: Joe Torre, A Football + The Yellow Pages

All Posts, Blog April 25, 2013July 11, 2016 Gordon Kaye

Remember Joe Torre? Better yet, remember the Yellow Pages? There is so much to love about this 1976 ad which was part of AT&T’s “Faces” campaign for the Yellow Pages. The ad featured Joe Torre, then a player on the New York Mets, as the owner of his Brooklyn sporting good store. Black and white […]

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