To save its favorite restaurant during the pandemic, creative agency Arcana Academy turned a takeout joint into an upscale brand … and guaranteed a year of lunch business as well.
Tag: advertising
Pepsi Likes New Tagline For 2020
Pepsi reveals a new tagline to appear across advertisements and promotions for its Pepsi, Pepsi Zero Sugar, and Diet Pepsi brands.
Shepard Fairey Shakes Up Monkey Shoulder
A new Monkey Shoulder ad and branding campaign is a collaboration among Space agency, Shepard Fairey’s SNO design studio, and Here Design.
Frank Collective Campaign Just Works
Justworks and Frank Collective have developed a campaign that emphasizes the importance of workplace happiness for the HR tech company.
Goodby Silverstein Crunches Doritos Name
Doritos is featuring the triangle shape of its chips in new advertising and design by Goody Silverstein & Partners that does not mention the brand name.
Burns Group Campaign Anything But Flat
Burns Group develops a witty “Anything But Flat” campaign for Pura Still, a still spiked water, that lauds the lack of bubbles.
Chipmunk Symbolizes Third Party Bid
loyalkaspar invents a political third party complete with logo, branding and a slogan.
BooneOakley Bakes in Headlines
Boone Oakley actually baked in the headlines for this artisanal breadmaker’s campaign. Sort of.
FF New York Loud and Clear For Stoli
Creative agency FF New York launches a new global advertising campaign for Stoli Vodka that is scored by Hans Zimmer and shot by Oscar nominee Rachel Morrison.
Spotify Promises Free Love
A new ad campaign from Spotify focuses on increased personalization, which the streaming service says makes its free version better for users and advertisers.
IKEA Wants You to Pee on Their Ad, Really!
Ikea’s new print ad for the Sundvik Crib, from the Akestam Holst agency, invites readers to pee on it to find out if they are pregnant
Been Done: Creative Coincidence vs. Stolen Idea
Jay Adams of the Robertson School of Media and Culture at VCU on what happens to your work, particularly if you’re a student, if it coincidentally mirrors another campaign that’s already out there.
Brand Zoo Steps Up To Reposition Woman’s Shoe Brand
Brand Union has repositioned the Vionic shoe line from primarily a pain relief product to a fashion shoe, including advertising placed in style magazines.
OAAA and Partners + Napier Promote The Vote With Positive Message
The OAAA and Partners + Napier take up cause of voter registration in a timely and edgy out of home public service campaign. The message is that no label is more important than “Voter.”
Martin Sheen & Bill Pullman Appear In Chrysler Campaign Ads
Fictional POTUSes Josiah Bartlett and Thomas J. Whitmore Star in new Chrysler campaign.
Hansen Belyea Plays With Blocks For Allegro Pediatrics
Hansen Belyea repositions venerable pediatric practice with unique name and playful logo made of blocks.
Design Army Fashions Rebrand For Optician
Produced by Design Army, a new fashion film is the centerpiece of a rebrand for Georgetown Optician…
22squared Modernizes Classic Tales For Kitchen and Bath
Classic tales are modernized in this kitchen and bathroom campaign for DXV by American Standard.
Stride Rite Stands On New Brand Platform
Duncan/Channon helps century-old shoe maker StrideRite reintroduce itself to a new generation with a ‘Built For Childhood’ brand platform
Into the Archives: Joe Torre, A Football + The Yellow Pages
Remember Joe Torre? Better yet, remember the Yellow Pages? There is so much to love about this 1976 ad which was part of AT&T’s “Faces” campaign for the Yellow Pages. The ad featured Joe Torre, then a player on the New York Mets, as the owner of his Brooklyn sporting good store. Black and white […]