Trollbäck+Company appoints Bo Bishop as Executive Director, Creative Strategy and Fran Roberts as Creative Director.
Luxury Is Fastest Growing Sector In Interbrand Best Global Brands
Apple, Google, and Amazon top Interbrand Best Global Brands while Luxury is the fastest growing sector.
Harris Poll Shows Backlash Against Tech Brands
Consumer fascination with tech faded last year, a new Harris Poll survey indicates, unless the company could also tout a consumer hit such as Amazon’s Echo.
Noting Apple Music’s New Identity
Apple has introduced an updated identity for Apple Music that is centered on an image of two notes in endless variations.
Apple and Google Top Best Global Brands
Apple, Google and other tech firms dominate the 16th annual Best Global Brands study conducted by Interbrand.