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Tag: Baskin-Robbins

JKR Makes Baskin-Robbins Cool Again

Package Design USA (PDUSA) December 22, 2020January 11, 2021 Ilana Greenberg

JKR presents the redesign for the largest ice cream chain in the world, Baskin-Robbins. Consensus was that the branding had become dull and diluted. The refreshed message for consumers is to ‘Live Flavorfully’ and embrace variety.