How can a new brewing company stand out from the crowd? A fresh typographic approach from Pentagram partner Dominic Lippa.
Tag: beer
Switch Brews New Brand for Lone Star Beer
Switch of Dallas TX and Oklahoma City OK has recalibrated the Lone Star Beer brand to honor the company’s extensive history but look to their future as well.
Bud Light Toasts World Pride Month
In celebration of World Pride month, Bud Light is releasing rainbow-colored aluminum bottles.
Fat Tire Repositioned As Colorado Outdoor Lifestyle Brand
A complete brand world was developed to support the new rebrand including apparel, outdoor lifestyle utilitarian goods, tap handles, truck wraps, on/off premise collateral and more.
Brewery Brand Taps Neighborhood Grocery Legacy
Sally Morrow Creative has helped launch the new West Coast Grocery Co. with a brand that pays homage to the friendly neighborhood corner store.
Real Ale Embraces Brand Cohesion
In a war of craft brews, Real Ale deploys The Butler Bros to create a cohesive brand presence.
Making a Mark: The Changing Landscape of the Beer Aisle
These days, a trip down the beer aisle can be downright overwhelming. Consumers are demanding distinctive package design and true innovation. The question is … are designers listening?