Featuring a new logo, custom type and photography, a new Stella Artois identity takes cues from fashion and lifestyle. Creative agency Jones Knowles Ritchie wanted to appeal to a more youthful audience through the idea of a “modern table” – moving away from formal dining to suggest a more relaxed setting.
Tag: beer packaging
Tecate Becomes More Cosmopolitan
Elmwood New York studio worked with Tecate to modernize its brand identity to help the beloved Mexican beer become a lifestyle brand whose appeal extends to the younger urban consumer.
Buddies Cheer El Patio Beer
Design agency quench was tasked with creating a visual identity for upstart brewery Newfangled and its new El Patio Beer.
Heineken Package Design Goes Big
VBAT has created a big green and red splash on the cans in new package design for Heineken, amplifying all the signature elements.
Goose Island Beer Remains Focused On The Craft
For its 30th anniversary, Goose Island’s 312 Wheat Ale gets a stripped down look.
Chase Has Barebottle Branding Covered
Chase Design Group uses a simple mark plus complex packaging for brewery’s its inventive flavor offerings.
God Of The Sea Supports Brewer’s Mission
MiresBall has designed the packaging for a new beer by Coronado Brewing, a portion of whose sales will go to protection the ocean and beaches.
VSA Brews New Packaging For Breckenridge
Breckenridge Brewery unveils modernized packaging for its family of beers via VSA Partners.
Beer Labels Die-Cut In The Shape of Utah
Proper Brewing Co. has introduced labels that spotlight its local Utah roots.
Duffy Brews Summer-Friendly Variety Pack
Summit Brewing Co. has recently debuted its summer-friendly variety pack, The Boundary Waters Box, designed by Duffy.
Vice and Safari Sunday Tap Old Pub For New Beer
Old Blue Last is an historic pub as well as the name for a new beer from Vice Media and Anheuser-Busch, with design support from Safari Sundays.
Iconic Indiana Beer Revived With 1940s Aesthetic
Young & Laramore helps revive an iconic beer with new package design, instore executions and a campaign that pays tribute to the 1940s.
Dogfish Head Packaging Salutes Legacy of Innovation
Colorful illustrations tell the story of Dogfish Head innovation, ingredients and craft brewing culture.
Subplot Is Up The Creek With An Old Paddle
Subplot Design designed the label for a new product offering from Old Yale Brewing of British Columbia.
Real Ale Embraces Brand Cohesion
In a war of craft brews, Real Ale deploys The Butler Bros to create a cohesive brand presence.
Good People Ale Is Light-Bodied and Full-Bearded
Lewis Communications gives beer a hairy personality.
Bud Light Doubles Down On Blue
Jones Knowles Ritchie redesigns Bud Light cans and bottles for a new generation.