Drinks specialist Denomination is increasing its capabilities in design innovation and sustainability with new appointees Simon Gawn, Butler Looney and Jonny Kearns. Rowena Curlewis is CEO of the global agency.
Tag: beverage design
Rook/NYC Turns To Intense Matte Black Can For Shrubbly
Shrubbly founder Matt Sayre tapped NYC-based independent creative agency, Rook/NYC to elevate the brand amongst the current category of functional beverage competitors.
&Walsh Crafts Bombay 99 Identity
&Walsh recently crafted the identity for a new range of mixers by the people behind Bailley drinking water. Jessica Walsh took inspiration from a single droplet of Bombay 99 to guide the creative process.
HeyLet’sGo! P-O-P Follows A Pattern
Bent Water Brewing is known for its hypnotically patterned can designs. Its creative agency HeyLet’sGo! is leveraging those patterns – and its “populist” branding – to point-of-purchase materials for liquor stores throughout the Northeast.
Rockstar Unplugged Features Groove Shape
PepsiCo’s Rockstar Energy Drink unveiled a new kind of energy drink – Rockstar Unplugged – encourages consumers to enjoy an energy drink when they want to unwind. A partnership with MTV is in the works.
PepsiCo Designers Energize Starbucks Entry
PepsiCo Design + Innovation created the new look for Starbucks BAYA, a new energy drink that is a joint venture between Starbucks and PepsiCo.