Betr is a new DTC brand providing over the counter medications with a give-back model. With a “ruthlessly simple” brand identity from Jones Knowles Ritchie, Betr hopes to disrupt the $35 billion OTC category.
Up and coming design studio Kalakatta takes on an ambitious project at the height of the pandemic: 25 logos in 25 weeks.
Match.com has a complete brand relaunch led by COLLINS. With its new creative direction and approach, the 25 year old online dating giant is encouraging what it hopes will be a more powerful conversation about intimacy and love.
Cornett creative agency helps Buffalo Trace Distillery launch Freddie’s Old Fashioned Soda, a craft soda brand named in honor of its long-time Bourbon Hall of Famer Freddie Johnson.
Burger King is on a mission to raise the standards for quality, sustainability and experiences in the fast food industry. To make their visual identity reflect this aspiration, they tapped JKR to create a brand world that modern consumers can feel good about.
Taamrat Amaize joins COLLINS as Head of Strategy. She will help the branding and design agency confront a growing skepticism of brands, and was integral to their recent work reimaging Robinhood.
Chase Design Group has undertaken a bold and contemporary graphic redesign of Morton Salt’s entire portfolio of retail products with the familiar Morton Salt Girl still at the center.
Champ, a new line of DTC condoms and lubricants tasked creative agency Madwell with developing their brand strategy and brand identity. The national “Come Prepared” brand launch campaign will run over the next 12 months.
While technology has streamlined the design process, co-founder of Dead Horse Branding, Rick Caballo, believes that overdependence on technology leads to inauthentic solutions.
Adobe has begun to roll out updates to their brand identity to ensure that customers find their products easy to navigate and understand.
The latest campaign for Heinz by Havas London reminds people that its popular tins of baked beans are in fact vegan.
Pepsi reveals a new tagline to appear across advertisements and promotions for its Pepsi, Pepsi Zero Sugar, and Diet Pepsi brands.
New York-based brand design studio ThoughtMatter has named Wednesday Krus and newcomer Samantha Barbagiovanni as Design Directors to help lead an already predominantly female team.
Pioneer travel retailer Hudson is now much more. A new logo and brand from Siegel + Gale captures the journey.
Interesting Development creates a natural, innocent and good-natured feel to the entirety of Vita Coco’s brand, starting with its packaging.
Burger & Lobster reveals a series of murals created by brand design agency Vault49 to help the New York restaurant stand out in the Flatiron District.
The latest brand extension of Seedlip’s non-alcoholic distilled spirits is a take on the classic negroni cocktail, with branding and package design by Pearlfisher.
Justworks and Frank Collective have developed a campaign that emphasizes the importance of workplace happiness for the HR tech company.
One Zero Charlie has created the brand and identity for Mom’s Perfect Toffee, an ode to a son’s love of his mother and her toffee-making secrets.
Doritos is featuring the triangle shape of its chips in new advertising and design by Goody Silverstein & Partners that does not mention the brand name.
Switch of Dallas TX and Oklahoma City OK has recalibrated the Lone Star Beer brand to honor the company’s extensive history but look to their future as well.
Monotype has expanded its professional services offerings from the Monotype Studio to better help brands define, design and express their voices through type.
Creative marketing agency Compadre bolsters its creative team with the additions of Curtis Doss and Mika Saulitis.
Jamba Juice has a new look and logo thanks to SRG. Starting this summer, new Jamba locations will utilize the new design vision while existing store locations will be remodeled over time.
Adobe Stock is partnering with the Pantone Color Institute and nonprofit organization The Ocean Agency on a campaign called Glowing Glowing Gone to raise awareness and support necessary to save coral reefs.