Leveraging the Thorlo sock company’s 40 years of innovation, creative agency High Tide’s new performance-based branding helps socks step out of sneakers shadow. The new logo is monumental and the brand’s messaging is repositioned to stress that socks really do matter.
Tag: brand architecture
Tabasco Identity Brings The Spice
Tabasco enlisted New York creative agency Mrs&Mr to build its global visual identity, with ‘Light Things Up’ as its theme and new tagline. Bold colors and artwork, rather than insinuations of heat, create the energy.
Clarkmcdowall Unifies Association Brand
Brand architects Clarkmcdowall have nurtured a visual identity that unites two associations into one – International Fresh Produce Association – while positioning the new organization as a leader and source of inspiration.
Pugs Get The Brand They Deserve
New York-based brand design studio ThoughtMatter and popular cartoonist Gemma Correll have collaborated for this launch of Moopers; a new online community from The Fetchery specifically created for pugs and pug lovers.
Huge Mobile-First Rebrand for Android
The Android operating system now runs 2.5 billion devices; a brand refresh from Huge and Google focuses on a mobile-first digital experience.