Wolff Olins has worked with Ubisoft and Wieden+Kennedy Amsterdam on a major rebrand of Ubisoft’s flagship strategy game. The work includes developing the first ever masterbrand as well as a new design ethos, ‘Crafted with Care,’ which inspired the creation of a handmade, crafted look and feel for the brand.
Tag: brand design
Yard NYC Puts Kizik In Motion
Kizik, a leading innovator in hands-free footwear, saw an opportunity to grow and build its brand as a designer and maker of footwear that is fashion and people-forward.
Deb Adams
As the Founder and Chief Creative Officer of domo domo, Deb sets the tone and direction of domo domo’s creative team, crafting brand strategy into visual expressions that disrupt categories, create meaningful connections and increase brand value.
Molly Humphrey
Senior Graphic Designer Molly Humphrey leads the Sheetz Graphic Design team which focuses on translating strategic thinking into creative for brand messaging, packaging, print POP, internal identities, and integrated advertising campaigns.
Dave McClinton
Dave McClinton has worked in the design industry for 25+ years.
Little Big Brands Creates Fruity Dreamland
Little Big Brands redesign for Juicy Juice imagines a world full of fun for kids and a healthful one for parents. The design also opens up promising opportunities for digital marketing and advertising exploration.
Turner Duckworth Work Is Subject of New Book
Turner Duckworth is the subject of a new book – I Love It. What Is It? – published by Phaidon in the UK on February 24 and in the US on February 28. The new book tells the shared experience, instincts, and insights behind the three-decades-plus-old studio.
2023 GDUSA American Cannabis Graphics™ Showcase
As the legal cannabis market expands, brand, package and retail design have a vital role to play in differentiating products and services, educating consumers, and elevating the industry.
Twitter Wings It With New Logo
Elon Musk replaced the company’s blue bird silhouette with X, a term for what he has described as an “everything app.” Is it a branding disaster or a strong signal that change is coming? Needless to say, opinions vary.
Noun Ventures Energizes Protein Bars
Noun Ventures partners with Protein Puck to bring new branding to life visually with a mark, name, and creative assets including packaging, writing, design, and photography. The goal is a visual upgrade and expansion into new markets nationwide.
Meg Beckum on Authentic Healthcare Design
Meg Beckum, executive creative director at design consultancy Elmwood, on why healthcare organizations need to move on from a cold and clinical approach to brand design.
Ricola Brands As Nature-Loving
Brand design agency Lewis Moberly reveals a fresh redesign for iconic Swiss brand Ricola as it appeals to its global market. The new positioning builds on Ricola’s roots, expressing the brand as nature loving and down to earth.
C-90 Forges Bond Through Print Design
C-90 and Hive Five Salon have placed a bet that sometimes the best way to grow isn’t by moving up and out, but by digging down and planting deeper roots. The vehicle: a four part magazine series.
Shear: A New Way To Evaluate Branding and Package Design (Part 4)
The fourth and final in a series by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how designers can take advantage of it.
Pearlfisher Serves Beanless Coffee
Pearlfisher has partnered with Compound Foods in their mission to brew a new beanless coffee that is eco-friendly and lab-grown. The branding focuses on the emotional and inviting appeal of coffee rather than the product’s scientific or futuristic nature.
Shear: A New Way To Evaluate Branding and Package Design (Part 3)
Part 3 of a series by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how designers can take advantage of it.
Branding Seeks To Make Periods Better
Halia sells plastic-and toxin-free period pads made from organic bamboo and corn fibers. Designer Katrina Romulo helps the brand eliminate any stigma around menstruation.
LOVE Shares Warhol’s Beauty Philosophy
LOVE embraces Andy Warhol’s beauty philosophy for skincare brand SK-II. To make its point, the agency delved into another Warhol passion: broadcast tv and his famed technicolor patterns.
Richard Shear: A New Way To Evaluate Branding and Package Design (Part 2)
This is Part 2 of a series of articles by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how visual brand designers can use it to their advantage.
JKR Logo Supports La Dolce Velveeta
Velveeta recently announced its refreshed logo that will be seen on products starting in 2022. It is designed by Jones Knowles Ritchie and accompanies a “La Dolce Velveeta” campaign.
Little Spoon Baby Food Gets Grown-Up Makeover
Little Spoon is upping its brand’s visual image while introducing fresh, on-the-go smoothies. The branding and packaging design firm is Little Big Brands.
Turner Duckworth Identity Honors Brotherhood Sister Sol
The Turner Duckworth design agency recently partnered with The Brotherhood Sister Sol (BroSis) to create a new visual identity for the non-profit organization.
Richard Shear: A New Way To Evaluate Branding and Package Design
GDUSA is publishing a series of articles by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how visual brand designers can use it to their advantage.
CBX Launches CPG Volume Design Offering
Brand design agency CBX launches Forge, a new volume design offering for CPG companies and retailers that can create product packaging scaled across thousands of product SKUs and dozens of product categories.
Pearlfisher Branding Taps ‘Inner Super Human’
Pearlfisher uses multiple exposures and motion blur to visualize the human impacts of the electro-muscle stimulation technology.
Pugs Get The Brand They Deserve
New York-based brand design studio ThoughtMatter and popular cartoonist Gemma Correll have collaborated for this launch of Moopers; a new online community from The Fetchery specifically created for pugs and pug lovers.
PepsiCo Book Embraces Human-Centered Design
The PepsiCo Design + Innovation Book showcases the results that design-led thinking and innovation brought to market in 2020 across the company’s broad portfolio of food and beverage brands.
Affinity Creative Honors Vineyard Founder
Silverado Vineyards in Napa Valley recently tagged Affinity Creative Group to brand a new portfolio of wines, called Borreo, that references a rich history and a unique property.
The Design Processes Of Louise Fili And Milton Glaser
Two titles are being added to the Moleskine Books Inspiration and Process in Design series: Louise Fili and Milton Glaser.
Venerable Firm Rebrands As Goldstein Group Branding
The Goldstein Group has rebranded as Goldstein Group Branding. The initiative includes a new logo, website, partner network and exclusive focus on Wellness, OTC and Rx-to-OTC Switch brands.
National Is Back In The National Gallery
The National Gallery of Art has reopened with a reimagined and reengerized brand led by gallery director Kaywin Feldman and staff with help from Michael Gericke and Pentagram.
Pearlfisher Branding Captures Duality of Cultures
Pearlfisher partners with Tecate to position a new premium light beer. The project includes naming and brand design, all communications and advertising.
Direct-To-Consumer Is In Fashion
Wknd Nation asked creative agency ROOK/NYC to create a brand and packaging that did not feel too high-polished or pristine – aspirational, but still relatable and real.
Birk Creative: ‘We Got You’
Birk Creative partnered with Advocate Health Care and the Illinois Department of Healthcare and Family Services to create a custom public outreach campaign that promotes COVID-19 informational and virtual health care options.
Chase Draws Inspiration From Origin Story
Chase Design Group helped position plant-based brand Follow Your Heart as a leader in the multi-billion-dollar plant-based industry with a new identity.
DixonBaxi Sees Hulu As Vessel
Rebranding Hulu, brand consultancy DixonBaxi simplifies and unifies the entertainment platform’s identity, in conjunction with Hulu inhouse agency Greenhouse.
Hemp Beverage Keeps On Truckin’
MAD TASTY, a hemp-infused sparkling water, is embarking on its first ever OOH campaign. Through a partnership with OOH ad company Boxi, branded trucks will drive through neighborhoods in LA and Orange County.
ThoughtMatter Envisions Equitable Coffee Future
ThoughtMatter creates a new identity for Coffee Coalition for Racial Equity that is rooted in America’s long tradition of social and protest movements.
MullenLowe Design Helps Light FUSE
MullenLowe has created FUSE Group’s new name and brand identity, with the aim of expanding the group’s reputation for bold, smart building.
Pepsi Global Design’s New Rockstar
A new global visual identity refresh for Rockstar Energy Drink was created completely inhouse by PepsiCo’s Global Design team.