Culture, values, behaviors, and attitudes. Everything we do and engage with is changing at a rapid pace. Pioneer brands, investor darlings, and legacy stalwarts are suddenly falling by the wayside, losing relevance and share at an increasingly fast rate.
Leading animal health company Zoetis evolves their equine brand as part of a revamp by Colle McVoy and 10 Thousand Design. A touching video leaves viewers wondering “Who’s caring for who?”