The fast-food chain proves that everyone knows their iconic smell by leveraging it in their latest campaign.
Tag: brand equity
Richard Shear: A New Way To Evaluate Branding and Package Design (Part 2)
This is Part 2 of a series of articles by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how visual brand designers can use it to their advantage.
Mike Ruehlman: Four Hospitality and Retail Design Trends
Mike Ruehlman of FRCH Design Worldwide sees graphic design as more important than ever in creating impactful hospitality and retail experiences.