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Tag: brand evolution

Tweaking A Milton Glaser Logo

Package Design USA (PDUSA), Top Stories April 19, 2022April 19, 2022 Ilana Greenberg

Brooklyn Brewery has launched its global design refresh by Robot Food. Building carefully and respectfully on a logo created by design legend Milton Glaser, the design firm notes that “It’s all too easy to f*** up an icon.”

Colle McVoy: Long Live The Horse

Fresh, News, Top Stories March 5, 2022March 5, 2022 Ilana Greenberg

Leading animal health company Zoetis evolves their equine brand as part of a revamp by Colle McVoy and 10 Thousand Design. A touching video leaves viewers wondering “Who’s caring for who?”

Trollbäck Flattens and Evolves ABC Network Logo

Fresh September 27, 2021September 27, 2021 Ilana Greenberg

With the help of the Trollbäck branding firm, ABC reimagines a simpler globe logo with refined typography. The most noticeable change is the return to a traditional flat logo from a more 3D iteration.

Standard Chartered Banks On Lippincott Rebrand

Fresh February 1, 2021February 9, 2021 Ilana Greenberg

Lippincott has unveiled a refreshed visual identity for global banking brand Standard Chartered that is both digital first and unifies across diverse markets.

Trollback Shapes New TBS Identity

Fresh, Top Stories July 1, 2020July 3, 2020 Ilana Greenberg

Trollback+Company delivers a brand evolution for TBS, moving the network from a tv comedy brand to a genre-fluid entertainment destination.

GRAPHIC DESIGN USA MAGAZINE

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