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Tag: brand experience

Tweaking A Milton Glaser Logo

Package Design USA (PDUSA), Top Stories April 19, 2022April 19, 2022 Ilana Greenberg

Brooklyn Brewery has launched its global design refresh by Robot Food. Building carefully and respectfully on a logo created by design legend Milton Glaser, the design firm notes that “It’s all too easy to f*** up an icon.”

CONTINO Reimagines Unique Hot Springs Resort

Fresh February 4, 2022February 4, 2022 Ilana Greenberg

Dr. Wilkinson’s Backyard Resort & Mineral Springs has a new identity by CONTINO that transforms the venerable resort into a vision of the future of the hospitality industry.

Anytime Fitness Keeps It Real

Fresh December 30, 2021January 10, 2022 Ilana Greenberg

The world’s largest fitness club brand kickstarts a multi-year evolution centered on its holistic approach to health and wellness with convenience.

Marks Names Morris SVP Global Strategy

People November 26, 2021November 22, 2021 Ilana Greenberg

Brand experience agency Marks has announced the appointment of Elle Morris to the newly created role of Senior Vice President, Global Strategy. Her role at Marks will focus on enhancing and growing the agency’s strategic capabilities. She will be based in the Cincinnati office.

Marks Names Kretten Global CCO

People November 9, 2021November 15, 2021 Ilana Greenberg

Kurt Kretten has been named Global COO for brand experience agency, Marks. His career has included work for many megabrands including Google, Coca-Cola, Spotify and HBO.

handsome Freshens Meal Delivery Service

Package Design USA (PDUSA) July 16, 2021July 19, 2021 Ilana Greenberg

Branding and experience design agency handsome has modernized Snap Kitchen’s e-commerce and brand experience as it leans into, necessarily given the pandemic, the online market.

Matthew McNerney Is Named Creative Director, Experience

People May 5, 2021May 5, 2021 Ilana Greenberg

Landor & Fitch has appointed Matthew McNerney as Creative Director, Experience for the New York studio.

JKR Simplifies OTC Medicine Market

Fresh, Top Stories April 1, 2021April 7, 2021 Ilana Greenberg

Betr is a new DTC brand providing over the counter medications with a give-back model. With a “ruthlessly simple” brand identity from Jones Knowles Ritchie, Betr hopes to disrupt the $35 billion OTC category.

Match.com Brand Communicates Trust

Fresh, Top Stories March 5, 2021 Ilana Greenberg

Match.com has a complete brand relaunch led by COLLINS. With its new creative direction and approach, the 25 year old online dating giant is encouraging what it hopes will be a more powerful conversation about intimacy and love.

Digital Design Matters More Than Ever

Products + Papers August 4, 2020August 4, 2020 Ilana Greenberg

Head of brand strategy at Ceros, Ryan Brown, says we’re living in a changed world, and it’s time we get better at designing it.

Sparking New Era For Tencent Games

Fresh March 27, 2020March 27, 2020 Ilana Greenberg

DesignStudio unveils its rebrand for leading games company, China’s Tencent Games, that it hopes will spark moments of happiness and imagination.

Britnell Anderson Joins Cogs & Marvel as Design Director

News, People February 21, 2019February 28, 2019 Ilana Greenberg

Former Landor creative Brittnell Anderson brings design and technology mastery to the San Francisco office of Cogs & Marvel.

Skincare Start-Up and Studio More Go UpCircle

Package Design USA (PDUSA) January 21, 2019January 21, 2019 Ilana Greenberg

Sustainable skincare start-up Optiat has relaunched as UpCircle, with strategic brand support from creative brand design agency Studio More.

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