Brooklyn Brewery has launched its global design refresh by Robot Food. Building carefully and respectfully on a logo created by design legend Milton Glaser, the design firm notes that “It’s all too easy to f*** up an icon.”
Tag: brand experience
CONTINO Reimagines Unique Hot Springs Resort
Dr. Wilkinson’s Backyard Resort & Mineral Springs has a new identity by CONTINO that transforms the venerable resort into a vision of the future of the hospitality industry.
Anytime Fitness Keeps It Real
The world’s largest fitness club brand kickstarts a multi-year evolution centered on its holistic approach to health and wellness with convenience.
Marks Names Morris SVP Global Strategy
Brand experience agency Marks has announced the appointment of Elle Morris to the newly created role of Senior Vice President, Global Strategy. Her role at Marks will focus on enhancing and growing the agency’s strategic capabilities. She will be based in the Cincinnati office.
Marks Names Kretten Global CCO
Kurt Kretten has been named Global COO for brand experience agency, Marks. His career has included work for many megabrands including Google, Coca-Cola, Spotify and HBO.
handsome Freshens Meal Delivery Service
Branding and experience design agency handsome has modernized Snap Kitchen’s e-commerce and brand experience as it leans into, necessarily given the pandemic, the online market.
Matthew McNerney Is Named Creative Director, Experience
Landor & Fitch has appointed Matthew McNerney as Creative Director, Experience for the New York studio.
JKR Simplifies OTC Medicine Market
Betr is a new DTC brand providing over the counter medications with a give-back model. With a “ruthlessly simple” brand identity from Jones Knowles Ritchie, Betr hopes to disrupt the $35 billion OTC category.
Match.com Brand Communicates Trust
Match.com has a complete brand relaunch led by COLLINS. With its new creative direction and approach, the 25 year old online dating giant is encouraging what it hopes will be a more powerful conversation about intimacy and love.
Digital Design Matters More Than Ever
Head of brand strategy at Ceros, Ryan Brown, says we’re living in a changed world, and it’s time we get better at designing it.
Sparking New Era For Tencent Games
DesignStudio unveils its rebrand for leading games company, China’s Tencent Games, that it hopes will spark moments of happiness and imagination.
Britnell Anderson Joins Cogs & Marvel as Design Director
Former Landor creative Brittnell Anderson brings design and technology mastery to the San Francisco office of Cogs & Marvel.
Skincare Start-Up and Studio More Go UpCircle
Sustainable skincare start-up Optiat has relaunched as UpCircle, with strategic brand support from creative brand design agency Studio More.