hello®, an oral and personal care brand, has launched a new brand world. Created in partnership with NYC-based branding agency Beardwood&Co., the strategic refresh across the brand experience positions hello® for continued growth and innovation in the personal care market.
Tag: brand experience
Jay Byrnes
Jay leads the brand practice at MNML.
Joshua Tyner
Joshua Tyner is an experienced branding and design professional brand strategist for over 15 years.
High Tide Bakes NYC Into H&H Bagels
With NYC-based H&H Bagels bringing its authentic flavor nationwide, they partnered with creative agency High Tide to build a new visual identity that invites all America to join while staying singularly New York.
Bader Rutter Brands Ethical Eggs
Bader Rutter refreshes the Farmers Hen House brand to facilitate market expansion of these premium eggs to more grocery store shelves, with package design that emphasizes the ethical treatment of the hens and their environment.
TBWA Aspires To Disruptive Design
TBWA establishes Design by Disruption® (DXD) to unite TBWA’s design capabilities and craft design that lives at ‘the heart and speed of culture.’ The global studio is headed by Bruno Regalo who says that ‘we believe design is omnipresent and unskippable.’
Nesquik Mascot Now Digital-First
NESQUIK has partnered with FutureBrand to launch a long-awaited brand refresh featuring iconic mascot Quicky reimagined for a digital-future and living in the ‘phygital’ world that has become familiar to the next generation of consumers. A new logo adds an animated splash.
Gould Evans Is Now Multistudio
National design practice Gould Evans rebrands as Multistudio, reinforcing its commitment to building a culture that seeks diverse perspectives, promotes multidisciplinary collaboration, and utilizes design to positively impact the communities and clients they serve.
Tweaking A Milton Glaser Logo
Brooklyn Brewery has launched its global design refresh by Robot Food. Building carefully and respectfully on a logo created by design legend Milton Glaser, the design firm notes that “It’s all too easy to f*** up an icon.”
CONTINO Reimagines Unique Hot Springs Resort
Dr. Wilkinson’s Backyard Resort & Mineral Springs has a new identity by CONTINO that transforms the venerable resort into a vision of the future of the hospitality industry.
Anytime Fitness Keeps It Real
The world’s largest fitness club brand kickstarts a multi-year evolution centered on its holistic approach to health and wellness with convenience.
Marks Names Morris SVP Global Strategy
Brand experience agency Marks has announced the appointment of Elle Morris to the newly created role of Senior Vice President, Global Strategy. Her role at Marks will focus on enhancing and growing the agency’s strategic capabilities. She will be based in the Cincinnati office.
Marks Names Kretten Global CCO
Kurt Kretten has been named Global COO for brand experience agency, Marks. His career has included work for many megabrands including Google, Coca-Cola, Spotify and HBO.
handsome Freshens Meal Delivery Service
Branding and experience design agency handsome has modernized Snap Kitchen’s e-commerce and brand experience as it leans into, necessarily given the pandemic, the online market.
Matthew McNerney Is Named Creative Director, Experience
Landor & Fitch has appointed Matthew McNerney as Creative Director, Experience for the New York studio.
JKR Simplifies OTC Medicine Market
Betr is a new DTC brand providing over the counter medications with a give-back model. With a “ruthlessly simple” brand identity from Jones Knowles Ritchie, Betr hopes to disrupt the $35 billion OTC category.
Match.com Brand Communicates Trust
Match.com has a complete brand relaunch led by COLLINS. With its new creative direction and approach, the 25 year old online dating giant is encouraging what it hopes will be a more powerful conversation about intimacy and love.
Digital Design Matters More Than Ever
Head of brand strategy at Ceros, Ryan Brown, says we’re living in a changed world, and it’s time we get better at designing it.
Sparking New Era For Tencent Games
DesignStudio unveils its rebrand for leading games company, China’s Tencent Games, that it hopes will spark moments of happiness and imagination.
Britnell Anderson Joins Cogs & Marvel as Design Director
Former Landor creative Brittnell Anderson brings design and technology mastery to the San Francisco office of Cogs & Marvel.
Skincare Start-Up and Studio More Go UpCircle
Sustainable skincare start-up Optiat has relaunched as UpCircle, with strategic brand support from creative brand design agency Studio More.