Betr is a new DTC brand providing over the counter medications with a give-back model. With a “ruthlessly simple” brand identity from Jones Knowles Ritchie, Betr hopes to disrupt the $35 billion OTC category.
Tag: brand experience
Match.com Brand Communicates Trust
Match.com has a complete brand relaunch led by COLLINS. With its new creative direction and approach, the 25 year old online dating giant is encouraging what it hopes will be a more powerful conversation about intimacy and love.
Digital Design Matters More Than Ever
Head of brand strategy at Ceros, Ryan Brown, says we’re living in a changed world, and it’s time we get better at designing it.
Sparking New Era For Tencent Games
DesignStudio unveils its rebrand for leading games company, China’s Tencent Games, that it hopes will spark moments of happiness and imagination.
Britnell Anderson Joins Cogs & Marvel as Design Director
Former Landor creative Brittnell Anderson brings design and technology mastery to the San Francisco office of Cogs & Marvel.
Skincare Start-Up and Studio More Go UpCircle
Sustainable skincare start-up Optiat has relaunched as UpCircle, with strategic brand support from creative brand design agency Studio More.