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Tag: brand identity

Fortnight Collective Captures Kombucha’s Uplift

Package Design USA (PDUSA) April 13, 2021April 13, 2021 Ilana Greenberg

Fortnight Collective develops packaging and brand identity for Allkind hard kombucha that speaks to the core of the product – uplifting, healthy and organic.

CBD Oral Strip Delivery Is Relatable As Pack Of Gum

Package Design USA (PDUSA) April 5, 2021April 10, 2021 Ilana Greenberg

Affinity Creative Group has developed a 360-degree customer experience to deliver on PharmaStrip’s vision to offer a better form factor for the delivery of CBD and supplements.

JKR Simplifies OTC Medicine Market

Fresh, Top Stories April 1, 2021April 7, 2021 Ilana Greenberg

Betr is a new DTC brand providing over the counter medications with a give-back model. With a “ruthlessly simple” brand identity from Jones Knowles Ritchie, Betr hopes to disrupt the $35 billion OTC category.

25 Logos In 25 Weeks

Fresh March 12, 2021April 7, 2021 Ilana Greenberg

Up and coming design studio Kalakatta takes on an ambitious project at the height of the pandemic: 25 logos in 25 weeks.

MullenLowe Design Helps Light FUSE

Fresh, Top Stories March 2, 2021 Ilana Greenberg

MullenLowe has created FUSE Group’s new name and brand identity, with the aim of expanding the group’s reputation for bold, smart building.

Jimmy John’s Brand Gets A ChangeUp

Package Design USA (PDUSA) February 24, 2021February 24, 2021 Ilana Greenberg

Feeling the need to evolve its ‘freaky fast’ reputation, Jimmy John’s and design firm ChangeUp sought to focus on quality – while simplifying the logo and amplifying other familiar elements such as color palette and illustrations.

New MGD Identity Has Nothing To Hide

Package Design USA (PDUSA), Top Stories February 22, 2021February 24, 2021 Ilana Greenberg

A new brand identity for ’90s beer icon, Miller Genuine Draft, developed by creative agency BrandOpus, embraces a more authentic ‘nothing-to-hide’ aesthetic with bolder colors, simpler type, and more distinctive eagle and sun icons.

St. John Helps Wonderbird Take Flight

Package Design USA (PDUSA), Top Stories February 22, 2021March 3, 2021 Ilana Greenberg

Independent agency St. John led the charge in concepting, designing and executive all aspects of Wonderbird, a new fast food chicken concept that seeks to close the gap between convenience and quality.

SECU Maryland: Seek and Ye Shall Find

Fresh February 2, 2021April 7, 2021 Ilana Greenberg

Ad agency Planit launches a campaign and brand refresh for SECU Maryland, Maryland’s largest chartered credit union, to challenge the financial status quo and inspire those seeking financial wellness.

GM Logo Accelerates Electric Future

Fresh January 19, 2021January 26, 2021 Ilana Greenberg

General Motors Co. debuts a new marketing campaign as part of the company’s drive to accelerate the mass adoption of electric vehicles. The “Everybody In” campaign also debuts a new GM logo which has been hailed as strong branding and critiqued as blanding.

Bringing Nobility To Wine Labels

Package Design USA (PDUSA), Top Stories November 30, 2020December 7, 2020 Ilana Greenberg

The Loire Valley region wine category is awash with old-fashioned brand and packaging identities; brand owner Fourth Wave approached Denomination to disrupt things with more attitude and less chateaux.

Cooper Union Remembers Milton Glaser

Fresh November 21, 2020November 21, 2020 Ilana Greenberg

‘Remembering Milton Glaser, Class of 1951’ celebrates the work of legendary graphic designer and Cooper Union alumnus. The exhibition runs through January 15 in the 4th Avenue colonnade of The Cooper Union’s Foundation Building.

Brandpie Delivers Unitary AmeriCorps Brand

Fresh October 6, 2020October 15, 2020 Ilana Greenberg

Global consultancy Brandpie has created a new visual identity and brand strategy for AmeriCorps to increase understanding of the program and to connect with key audiences.

Carmex Outshines On The Shelf

Package Design USA (PDUSA) September 8, 2020September 18, 2020 Ilana Greenberg

Carma Labs is releasing a newly designed Carmex Cold Sore Treatment with brand and package design by The Goldstein Group that features new architecture and green solutions.

Madwell Brands Discreet DTC Condoms

Fresh August 13, 2020September 3, 2020 Ilana Greenberg

Champ, a new line of DTC condoms and lubricants tasked creative agency Madwell with developing their brand strategy and brand identity. The national “Come Prepared” brand launch campaign will run over the next 12 months.

Custom Typeface Kicks Off Football Club Rebrand

Fresh August 1, 2020August 4, 2020 Ilana Greenberg

Scottish creative agency See Saw has rebranded the venerable the Scottish football club, Rangers, with an assist from a custom typeface by Craig Black.

Franke+Fiorella Branding Helps School District Excel

Fresh July 20, 2020July 27, 2020 Ilana Greenberg

Franke+Fiorella has designed a spirited brand identity that reflects Hopkins Public Schools’ quest to deliver a world-class education.

JKR Intros Heinz Global Masterbrand

Fresh, Top Stories June 10, 2020June 16, 2020 Ilana Greenberg

A new cohesive identity by Jones Knowles Ritchie has launched across Heinz’s international brand portfolio. It encompasses more than 20 product categories.

ThoughtMatter Shapes Dachshund-Lover’s Brand

Fresh May 21, 2020May 21, 2020 Ilana Greenberg

A new dachshund-lovers lifestyle brand created by ThoughtMatter features a subtle nod to the uniqueness of the breed.

K-Y and Design Bridge Put Females First

Fresh, Top Stories March 12, 2020March 15, 2020 Ilana Greenberg

Design Bridge New York and K-Y have announced new branding and packaging that champion female sexual empowerment and equality in the bedroom.

Chen Resurrects Soul Of Natural Beauty Brand

Package Design USA (PDUSA) March 11, 2020March 23, 2020 Ilana Greenberg

Chen Design Associates uses minimal illustration to express natural beauty company Alaffia’s personality through brand identity and packaging.

Biondo Unifies and Simplifies For Back To Nature

Package Design USA (PDUSA) March 3, 2020March 3, 2020 Ilana Greenberg

B&G Foods chose The Biondo Group to update the branding and package design for Back To Nature.

Trollbäck Breaks Down FOX Logo

Fresh, News December 6, 2019December 6, 2019 Ilana Greenberg

Trollbäck+Company broke down the FOX Entertainment brand and logo in order to reimagine it.

Siegel+Gale Travels With Hudson

Fresh December 4, 2019December 16, 2019 Ilana Greenberg

Pioneer travel retailer Hudson is now much more. A new logo and brand from Siegel + Gale captures the journey.

Pearlfisher Says Yes To NOgroni®

Package Design USA (PDUSA), Top Stories September 23, 2019November 4, 2019 Ilana Greenberg

The latest brand extension of Seedlip’s non-alcoholic distilled spirits is a take on the classic negroni cocktail, with branding and package design by Pearlfisher.

Volkswagen Engineers Atonement Into New Branding

Fresh June 18, 2019June 27, 2019 Ilana Greenberg

Volkswagen is addressing its emissions reporting scandal and introducing a “Drive Bigger” branding that looks to a positive and sustainable car-making future.

SRG Refreshes ‘Jamba’ and Redesigns Stores

Interactive Design, Package Design USA (PDUSA), Top Stories June 12, 2019July 9, 2019 Ilana Greenberg

Jamba Juice has a new look and logo thanks to SRG. Starting this summer, new Jamba locations will utilize the new design vision while existing store locations will be remodeled over time.

Proverb Helps Building Be Bold and Graphic

Fresh June 9, 2019July 9, 2019 Ilana Greenberg

The two buildings that form The Graphic successfully bridge history and contemporary design, and the branding and graphics are brought to life by Proverb.

Must Data Science Brands Be Boring?

Fresh May 26, 2019May 28, 2019 Ilana Greenberg

Stitzlein Studio developed a warm and human brand identity for Cloudera, a rising data analytics firm, in an industry known for unemotional marketing.

Frank Collective Names and Brands New PopCorners Offerings

Package Design USA (PDUSA) May 19, 2019May 19, 2019 Ilana Greenberg

Frank Collective recently completed a comprehensive branding effort for “Flex” and “Flourish,” two new additions to the PopCorners line of air-popped snacks.

Trillion Energizes Birch Family Services

Fresh May 19, 2019May 19, 2019 Ilana Greenberg

Trillion developed a clear brand strategy, identity and refreshed website for Birch Family Services, a non-profit that serves those with autism and developmental disabilities

Bud Light Toasts World Pride Month

Package Design USA (PDUSA) May 19, 2019May 19, 2019 Ilana Greenberg

In celebration of World Pride month, Bud Light is releasing rainbow-colored aluminum bottles.

Chase Captures Natural Flow For X2 Energy Drink

Package Design USA (PDUSA) May 11, 2019May 14, 2019 Ilana Greenberg

Chase redesigned the X2 brand from the ground up with the goal of capturing the natural flow of energy that X2 delivers.

UNO Creates Dynamic Brand For Smithsonian Latino Center

Fresh May 9, 2019May 9, 2019 Ilana Greenberg

UNO Branding (UNO) is proud to announce the new brand identity of The Smithsonian Latino Center, (SLC) a center that promotes Latino presence within the Smithsonian.

MCD Charged With Designing Seattle Landmark

Fresh May 8, 2019June 9, 2019 Ilana Greenberg

Seattle-based design firm MCD designs graphics and signage for the new King County Public Defenders Offices in the historic Dexter Horton Building.

Major Revision of ‘Brand Identity Essentials’ Released

Fresh May 8, 2019June 27, 2019 Ilana Greenberg

This second edition of the massively popular original book features hundreds of new images and content.

COE Designs Collateral While Print Guidelines Evolve

Fresh May 6, 2019May 9, 2019 Ilana Greenberg

Flexibility and intuitive thinking were key to Coe Designs collateral for Skaggs Graduate School, part of Scripps Research.

Fat Tire Repositioned As Colorado Outdoor Lifestyle Brand

Package Design USA (PDUSA) April 20, 2019May 1, 2019 Ilana Greenberg

A complete brand world was developed to support the new rebrand including apparel, outdoor lifestyle utilitarian goods, tap handles, truck wraps, on/off premise collateral and more.

Monotype’s Alibaba Sans Helps Unify Worldwide Alibaba Branding

Fresh April 15, 2019May 1, 2019 Ilana Greenberg

Custom-Designed Font Family, Alibaba Sans, Opened to Alibaba Partners and Customers at No Cost to Power On-Brand Designs.

VIVA GLAM Social/Charitable Campaign

Fresh, Top Stories April 10, 2019June 18, 2019 Ilana Greenberg

M∙A∙C Cosmetics celebrates 25 years since the brand started its fight against HIV and AIDS with the launch of the iconic VIVA GLAM Lipstick.

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