Marking the launch of its new chapter as a global museum without walls, the Rubin unveils a refreshed visual identity, new website, and new name: Rubin Museum of Himalayan Art. The blue color palette exudes tranquility and departs from its former red theme.
Tag: brand identity
JKR Unlocks Data Company Identity
The new Centersquare brand is built to endure, championing ‘infinite flexibility’ and ‘absolute certainty’ as the cornerstone of modern security.
People People Rebrands WESTAF To Creative West
This transformation marks a significant milestone for the 50-year old nonprofit, redefining its identity for the first time to better reflect the breadth of creativity and communities it supports. With a new name, website, updated messaging, and a modern visual identity, Creative West recommits to its role as a key support of artists, organizations, and state arts agencies across the Western US and Pacific jurisdictions.
Lewis Communications Repositions Kentucky Bourbon Trail
Lewis Communications rebranded the Kentucky Bourbon Trail to attract new audiences with a sophisticated globally engaging campaign.
High Tide Reinvents The Wheel
High Tides’s elegant designs see to embody the efficiency of AZAK’s revolutionary wheel technology. AZAK places all the vehicle drive components inside the wheel which saves space and weight with the goal of enabling faster, broader adoption of electric vehicles (EVs).
How Cannabis Is Using Packaging For Brand Building
Burgopak’s Head of Design, Alexander Parker, discusses how the legalized cannabis industry is leveraging packaging as a powerful brand building tool and why it that matters.
SYLVAIN Leans Into Civic Connectedness
At a time when American democracy is challenged, SYLVAIN worked hand in hand with Civic News Company to infuse the spirit of the brand into an identity system that reflects optimism, care, and local expertise evident in their journalism.
Vigor Prepares Brand Refresh For Bad Chicken
Vigor’s work includes brand identity, packaging, signage, menu, merch and more for launch of first Bad Chicken standalone location. Design includes a playful but maverick-y brand mascot.
BMD Shakes Off Ballet’s Elitist Image
The new visual identity, including wordmark, icon, typeface, color palette and more marries classical elegance with modern vibrancy, reflecting the ballet’s heritage while embracing an inclusive, forward-thinking future. The rebrand by Bruce Mau Design underscores a commitment to storytelling to attract and retain new audiences.
The Working Assembly Repositions Padel
Rebranding by The Working Assembly differentiates padel from pickleball and other racquet sports and seeks to establish the Pro Padel League as a premier professional sport. The Logo reflects “anatomy of the racquet” and video captures energy, bounce, acceleration.
Mother Sticks It To Netflix Joke Fest
Netflix returned to Los Angeles for its annual Netflix Is A Joke festival accompanied by a new visual system created by Mother Design. Entitled Slap, Stick, the campaign centered around deadpan humor and monochrome images punctuated by bright and colorful ‘stickers’ applied guerilla-style.
PORTO ROCHA Brands Final Piece of WTC Rebuild
PORTO ROCHA’s identity design for the performing arts space at the site of the World Trade Center in Manhattan opens the way for inclusive programming. The Perelman Performing Arts Center is the final piece of the rebuilding, a cultural capstone for, the WTC.
Cotton Creates Generative Brand ID For Creative Week
Cotton creates a generative identity and branded API for a NYC design festival gathering creatives to celebrate the global creative community.
LEGO Rebrand Builds On Core Values
LEGO has unveiled a new identity constructed by in-house creative firm, Our LEGO Agency (OLA), in collaboration with Interbrand. The updated look is “a simple, beautiful and well-constructed system” capturing the spirit of the brand and product.
Switzerland Tourism Refreshes Brand
After almost 30 years of Swiss tourism advertising under the “Goldflower” banner, Switzerland is or the first time adopting a comprehensive tourism brand world with “Switzerland.”
HBX Branding Revitalizes Identity
HBX Branding has announced the launch of their new brand identity, website and expanded suite of creative services.
Stitzlein Studio Builds On Iconic Ampersands
Stitzlein Studio recently rebranded the design recruitment firm Wert&Co. featuring a family of 3D ampersands that reflect the continuous path of designers’ careers.
Conran Design Group Is Havas Flagship
Havas has launched Conran Design Group network, a new global offering dedicated to brand and design, which combines talent from its existing Havas-owned Conran Design Group, as well as its ‘W’ – its branding agency in France.
JKR & Impossible Launch Meatier Brand
JKR and Impossible Foods have developed a new strategy and branding; it aims to welcome animal meat eaters into the plant-based category. Red is the predominant color in packaging.
A Star Is Worn
Kevin Hall Design’s brand identity work has a positive impact on the student/athletes of the City of Bridgeport CT via the Bridgeport Field of Dreams Foundation.
Brad Stoneking
In 2020, Brad decided to leave agency life behind, and set out on his own, under the banner of Piedmont Brand Co.
Joshua Tyner
Joshua Tyner is an experienced branding and design professional brand strategist for over 15 years.
Bryan + Krissy Vanderwarker
Sibling duo Bryan and Krissy have been in brand identity and packaging design for 20+ years.
Sarah Sansom
With three decades of brand identity and packaging experience, Sarah brings a range of skills to her role as Executive Director of Creative Innovation at CSB.
JDO’s Inclusive ID For Vaseline Radiant X
Brand design agency JDO has crafted an inclusive and sumptuous identity for Vaseline Radiant X, a range of premium skincare products developed with diverse skin tones in mind.
Quick Read For Cat Litter Package
World’s Best Cat Litter rebrands and launches Poop Fighter Maximum Odor Defense, a natural and sustainable cat litter. Little Big Brands refreshed the brand and reorganized the packaging for a quick read.
Ginger Monkey Labels Doc Brown
Ginger Monkey Design created the brand design, packaging and logotype for Doc Brown Farm & Distillers, a Georgia-based family business that grows heirloom Jimmy Red Corn and turns it into high quality bourbon.
Agency Logo Homage To Joan of Arc
Creative agency JOAN debuts a new brand identity that communicates the fighting spirit required by the agency, a rare one founded by women, to shave survived its early years and to thrive in the future. Created inhouse, the design lead is Anjela Freyja.
Ocean Spray Branding Goes ‘Wild’
Stone Strategy & Design created a visual and verbal ‘Wildly Uncommon’ brand world for Ocean Spray. The branding is reflected in grittier, bog-to-the-bone ways seen in more confident type and edgier art direction.
Helping Denver Score A Soccer Team
An original brand identity and promotional tools help build community and drive support for bringing a professional women’s soccer team to Denver CO.
Belmont Park Identity Celebrates San Diego’s Unique Culture
BLVR’s new brand positioning and identity pays homage to Belmont Park’s heritage and the vibrant culture of San Diego, radiating the warmth of the sun, an iconic roller coaster, and a sense of adventure.
Jackson Spalding Marks 28 Years With New Identity
Independent agency, Jackson Spalding, introduces a new visual identity and website, with a goal of treating itself as a client and underscoring a years-long transformation to serve brands as a fully integrated agency.
LBB Aces Virtual Golf Club Brand
LBB was involved from top-to-bottom, creating Rock Pile’s brand identity creating all the graphic elements from the logo, color palette, typography, and supporting marketing collateral.
Mother Design Brands Self-Hypnosis App
Self-hypnosis app reveri is launching a new brand identity by creative agency Mother Design that debunks the stigma that shrouds hypnosis with design that centers on focus and not lack of control.
Span Goes Back To School
Span studio designed a modern, inclusive brand identity system for Nazareth University. Founded by women and originally a Catholic school, Nazareth has evolved into a non-denominational community of learners from diverse backgrounds and faiths.
Saint Urbain Woos Sartorial Drinkers
Can-Tini approached Saint Urbain with a clear goal: Capture the fun yet sophisticated feeling of ordering an Espresso Martini at a cool bar — and can it. The feel, built around the custom script logo is retro, bold, and stylish.
TBWA Aspires To Disruptive Design
TBWA establishes Design by Disruption® (DXD) to unite TBWA’s design capabilities and craft design that lives at ‘the heart and speed of culture.’ The global studio is headed by Bruno Regalo who says that ‘we believe design is omnipresent and unskippable.’
FAY’s Wordmark For Sound System Shape-Shifts
The ebbs and flows throughout LOBE’s sound studio inspired FAY to create a brand identity that was anything but static, developing both a design identity and custom asset generator tool. One result: a shape-shifting logo.
New Sundance Logo Homage To Big Screen
Sundance, the independent film festival, reveals a new logo and its first full brand identity intended for long-term use. Porto Rocha designed the symbol and brand language to create continuity and flexibility.
3rd Brody Monograph Explores Past 30 Years Of Career
A follow up to two highly successful monographs on the work of Neville Brody showcases projects completed since the mid-1990s. Thematic sections address typographic experimentation, information graphics, cultural subversion, and design systems by a creative legend.