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Tag: brand identity

Madwell Identity Shields Parks

Fresh, News, Top Stories June 20, 2022June 22, 2022 Ilana Greenberg

Madwell has created a new brand identity for Trust for Public Land (TPL), a US nonprofit dedicated to connecting everyone to the joys and benefits of the outdoors. The logo is based on the concept of a shield.

Noom Logo Navigates To Better Health

Fresh, News, Top Stories June 6, 2022June 6, 2022 Ilana Greenberg

Working with the internal team at Noom, Gretel developed a new brand identity. The logo is a modern interpretation of the compass, and underscores Noom’s role as a guide to weight loss and better health

Lippincott Weaves Bonterra Logo

Fresh, News May 8, 2022May 8, 2022 Ilana Greenberg

Bonterra, a merger of four technology companies who support organizations that do social good, has an overarching brand developed by Lippincott. The logo is inspired by the woven qualities of a quilt to suggest interconnectedness.

Sibling Rivalry Identity Is Classic

Fresh April 28, 2022May 5, 2022 Ilana Greenberg

Sibling Rivalry conceptualized and designed the logo, trailer, screen passes, and animated elements for Turner Classic Movies 13th annual Classic Film Festival. The “C” is a nod to the iconic film reel that made up the TCM Film Festival logo in the past.

Extra Breaks With Dental Hygiene Codes

Fresh, Top Stories April 14, 2022April 14, 2022 Ilana Greenberg

Mars Wrigley approached Elmwood to rebrand Extra, creating a new brand expression to unify global markets, appeal to younger consumers, and transform it into a lifestyle brand that shifts from hygiene to flavor.

Landscape Radiates Warmth For Cookma

Fresh, News April 12, 2022April 16, 2022 Ilana Greenberg

Startup Cookma, a postpartum wellness meal delivery service, launches with an identity that focuses on warmth, tactility and motherhood by San Francisco design studio Landscape.

Baskin-Robbins Says ‘Seize The Yay’

Package Design USA (PDUSA), Top Stories April 11, 2022April 11, 2022 Ilana Greenberg

Baskin-Robbins’ new logo and identity system were designed by experience agency ChangeUp to celebrate the heritage but modernize the brand. Leaning into the long time use of circus imagery, the look is meant to be fun and bold.

Foodbank Branding Freshens Mission

Fresh, Top Stories April 5, 2022April 5, 2022 Ilana Greenberg

After over 35 years, Second Harvest has a new logo and branding by Planet Propaganda. The goal is to stand out in the modern food support landscape, promoting fresh foods, accessibility and optimism.

San Diego Museum Identity Is Happening

Fresh March 30, 2022April 4, 2022 Ilana Greenberg

The Museum of Contemporary Art San Diego (MCASD) unveils a brand identity ahead of reopening the La Jolla flagship in April. Happening Studios, the creative agency, describes the system as fluid.

Law Firm Branding By Thinkso Raises The Bar

Fresh March 13, 2022March 18, 2022 Ilana Greenberg

Thinkso infused Haynes Boone’s new brand identity with sophistication, energy and humanity to complement the firm’s modern take on a trust-based, relationship-driven model.

News Brand Confronts Black Trust Gap

Fresh March 12, 2022March 12, 2022 Ilana Greenberg

Capital B, a Black-focused news organization, draws its design from legacy Black publications like Ebony and ’90s music albums, among others. Matter Unlimited is the creative firm behind the look.

Liquid Agency Opens Up San Jose

Fresh, News March 8, 2022March 8, 2022 Ilana Greenberg

Full service agency Liquid Agency has evolved San Jose Downtown Association’s visual and brand identity. The agency has called San Jose and Silicon Valley home for over 20 years.

Radical Simplification For Economist Group

Fresh, Top Stories March 8, 2022March 9, 2022 Ilana Greenberg

A new Wolff Olins’ rebrand allows The Economist Group to safeguard the editorial independence of The Economist, give other core brands their own value proposition, and link them together with a “red thread.”

Gov Ball Gets Classic NYC Identity

Fresh February 9, 2022March 5, 2022 Ilana Greenberg

Featuring a Big Apple logo, the Governors Ball identity presents the annual festival as “the loudest place on earth, in the loudest city on earth.” Burn & Broad’s design work features across website, posters, countdown, and branding.

Public Address Brands New H&R Block Mobile Banking Platform

Fresh February 9, 2022February 9, 2022 Ilana Greenberg

Public Address has branded H&R Block’s newly-launched mobile banking platform. Spruce is intended to evoke calm and simplicity while referring subtly back to the parent’s iconic green.

Celebrating The ‘&’ In M&M’s

Fresh, News January 29, 2022February 7, 2022 Ilana Greenberg

M&M’s is on a mission to make everyone feel they belong. To advance the goal and bring about a visual refresh, JKR developed an identity that can be mixed and matched to inspire moments of shared fun.

Valentino Fashions Sustainable Packaging

Package Design USA (PDUSA) January 19, 2022January 20, 2022 Ilana Greenberg

Fashion house Valentino has launched new packaging in what officials call a “necessary step” in the brand’s path to sustainability.

Loyalkaspar Moves Magnolia To Discovery+

Fresh, News, Top Stories December 30, 2021January 10, 2022 Ilana Greenberg

The Magnolia Network is making its debut on linear television, replacing the DIY Network, on Discovery+. The new brand by loyalkaspar is rooted in the core branding of the Magnolia master brand, but aims to carve a path of its own.

Pentagram Turns To Type For 2DADS

Package Design USA (PDUSA), Top Stories December 5, 2021December 5, 2021 Ilana Greenberg

How can a new brewing company stand out from the crowd? A fresh typographic approach from Pentagram partner Dominic Lippa.

Richard Shear: A New Way To Evaluate Branding and Package Design (Part 2)

Package Design USA (PDUSA) December 2, 2021December 2, 2021 Ilana Greenberg

This is Part 2 of a series of articles by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how visual brand designers can use it to their advantage.

Live Clean Package Design Celebrates Natural Ingredients

Package Design USA (PDUSA) November 12, 2021November 11, 2021 Ilana Greenberg

ROOK/NYC created a brand identity and packaging design refresh that simplifies and amplifies the message that Live Clean is about natural and plant-based ingredients.

Elmwood Identity For Research Consultancy Seeks Clarity

Fresh November 1, 2021November 4, 2021 Ilana Greenberg

Elmwood’s new branding initiative on behalf of market research company PRS IN VIVO. The market research leader sought a rejuvenated and modern identity to reinforce its pioneering roots in behavioral science.

Pearlfisher Puts Moms First

Package Design USA (PDUSA), Top Stories October 23, 2021October 23, 2021 Ilana Greenberg

Pearlfisher’s brand and package design of Her.9 – a direct-to-consumer pregnancy nutrition brand – aims to reappraise the sector by speaking to a new generation of moms.

Public Address Makes Vegetables Fun

Package Design USA (PDUSA) October 7, 2021October 7, 2021 Ilana Greenberg

Design and creative studio Public Address was challenged to rebrand vegetables by Wholly Veggie, a plant-based food brand. The brand and package design is intended to be playful, and to make vegetables fun.

Order Recreates Brooklyn Dining Landmark

Fresh, Top Stories October 5, 2021October 6, 2021 Ilana Greenberg

Design studio Order recreates the brand identity for the revival of Brooklyn’s Gage & Tollner, an historic 19th century oyster and chop house on famed Fulton Street.

Struck Rebrands Squaw Valley Resort

Fresh, Top Stories September 22, 2021October 5, 2021 Ilana Greenberg

Creative agency Struck provided guided research, strategy and creative for the newly named Palisades Tahoe, formerly Squaw Valley Alpine Meadows.

Richard Shear: A New Way To Evaluate Branding and Package Design

All Posts, Blog, Fresh September 16, 2021September 21, 2021 Ilana Greenberg

GDUSA is publishing a series of articles by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how visual brand designers can use it to their advantage.

ROOK/NYC Packaging Plants Seed For Growth

Package Design USA (PDUSA) September 14, 2021 Ilana Greenberg

The new packaging design for seed-based snack company 88 Acres was designed by independent creative agency, ROOK/NYC.

Breakstone’s Branding Plays On Heritage

Package Design USA (PDUSA) July 9, 2021July 9, 2021 Ilana Greenberg

BrandOpus’ latest work is an overhaul of Kraft Heinz’s cultured dairy brand and East Coast icon. The new work for Breakstone’s is a contemporary twist on the brand’s rich 130-year-old heritage.

Women’s History Museum Looks To Future

Fresh June 15, 2021July 14, 2021 Ilana Greenberg

Pentagram redesigns the visual identity for The National Women’s History Museum, the largest online cultural institution dedicated to the women who have transformed American history.

Panera Bread Icon Wild and Free

Fresh, Top Stories June 5, 2021June 12, 2021 Ilana Greenberg

Fast-casual restaurant chain Panera has been rebranded by BrandOpus. A new logo and visual identity centers on abundance, warmth and a feeling of togetherness.

Direct-To-Consumer Is In Fashion

Package Design USA (PDUSA) April 29, 2021May 13, 2021 Ilana Greenberg

Wknd Nation asked creative agency ROOK/NYC to create a brand and packaging that did not feel too high-polished or pristine – aspirational, but still relatable and real.

Known Forms New Rock Center Brand

Fresh April 17, 2021May 5, 2021 Ilana Greenberg

Rockefeller Center’s new brand work has been developed by marketing firm Known. The identity also culminates in a new campaign for Top of the Rock.

CBD Oral Strip Delivery Is Relatable As Pack Of Gum

Package Design USA (PDUSA) April 1, 2021April 22, 2021 Ilana Greenberg

Affinity Creative Group has developed a 360-degree customer experience to deliver on PharmaStrip’s vision to offer a better form factor for the delivery of CBD and supplements.

JKR Simplifies OTC Medicine Market

Fresh, Top Stories April 1, 2021April 7, 2021 Ilana Greenberg

Betr is a new DTC brand providing over the counter medications with a give-back model. With a “ruthlessly simple” brand identity from Jones Knowles Ritchie, Betr hopes to disrupt the $35 billion OTC category.

Fortnight Collective Captures Kombucha’s Uplift

Package Design USA (PDUSA) April 1, 2021April 22, 2021 Ilana Greenberg

Fortnight Collective develops packaging and brand identity for Allkind hard kombucha that speaks to the core of the product – uplifting, healthy and organic.

Chase Draws Inspiration From Origin Story

Package Design USA (PDUSA), Top Stories April 1, 2021April 14, 2021 Ilana Greenberg

Chase Design Group helped position plant-based brand Follow Your Heart as a leader in the multi-billion-dollar plant-based industry with a new identity.

25 Logos In 25 Weeks

Fresh March 12, 2021April 7, 2021 Ilana Greenberg

Up and coming design studio Kalakatta takes on an ambitious project at the height of the pandemic: 25 logos in 25 weeks.

MullenLowe Design Helps Light FUSE

Fresh, Top Stories March 2, 2021 Ilana Greenberg

MullenLowe has created FUSE Group’s new name and brand identity, with the aim of expanding the group’s reputation for bold, smart building.

Jimmy John’s Brand Gets A ChangeUp

Package Design USA (PDUSA) February 24, 2021February 24, 2021 Ilana Greenberg

Feeling the need to evolve its ‘freaky fast’ reputation, Jimmy John’s and design firm ChangeUp sought to focus on quality – while simplifying the logo and amplifying other familiar elements such as color palette and illustrations.

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