RISD has introduced a brand identity created by Gretel which incorporates a family of typefaces custom-designed by alumnus Ryan Bugden and a redrawing of the institution’s seven decade old seal, which also continues as the school’s logo.
Tag: brand identity
Pentagram Keeps Shakespeare Relevant
Pentagram revitalized Shakespeare Theatre Company’s identity, expressing its contemporary spin on Shakespeare’s classic plays.
JDO Gets L’ACTIF Brand Moving
JDO has created a modern identity for L’ACTIF, using a sense of movement to establish the brand as a high-performing, fashion-forward player in the growing athleisure – a streetwear and active wear hyrbid – industry.
Royal Caribbean Group’s Refined Name and Symbol
Chermayeff & Geismar & Haviv creates a new name and identity for Royal Caribbean Group to distinguish the parent from its flagship cruise line, and to make clear that its business includes multiple ventures.
‘The Cascade’ Helps Tell Samsung Streaming Story
Samsung rebrands its free global streaming service, Samsung TV Plus, in collaboration with designers DixonBaxi. With bold use of color and animation, the rebrand is rolling out across 24 countries and 465 million Samsung devices.
Trollbäck Designs Paramount Pop Culture Destination
Paramount worked with New York-based branding and design studio Trollbäck+Company to design Mixible, a new platform specially designed to keep up with the speed of pop culture and all of the content it produces.
Niedermeier Visualizes Decarbonization
For GFTD, a World Bank fund that focuses on sustainable mobility and all things transport, Niedermeier Design creates an identity that captures the interplay of infrastructure when roads, bridges, paths, railways and waterways intersect.
Pentagram Updates Iconic 92nd Street ‘Y’
Pentagram has updated New York’s iconic 92nd Street Y with a new brand identity and name that eliminates confusion, opens possibilities and reintroduces the NYC institution to a global audience.
The Study Hall Visualizes A Digital ‘Renaissance’
The Study Hall helped build Pylons’ logo, brand, website and product concepts from the ground up. Visual imagery gives a nod to the start of a new digital renaissance.
GSK Identity Signals New Purpose
GSK has unveiled an updated brand identity that symbolizes how, through the unity of science, technology and talent, we can all work together to get ahead of disease. The identity was redesigned by Wolff Olins.
Madwell Identity Shields Parks
Madwell has created a new brand identity for Trust for Public Land (TPL), a US nonprofit dedicated to connecting everyone to the joys and benefits of the outdoors. The logo is based on the concept of a shield.
Noom Logo Navigates To Better Health
Working with the internal team at Noom, Gretel developed a new brand identity. The logo is a modern interpretation of the compass, and underscores Noom’s role as a guide to weight loss and better health
Lippincott Weaves Bonterra Logo
Bonterra, a merger of four technology companies who support organizations that do social good, has an overarching brand developed by Lippincott. The logo is inspired by the woven qualities of a quilt to suggest interconnectedness.
Sibling Rivalry Identity Is Classic
Sibling Rivalry conceptualized and designed the logo, trailer, screen passes, and animated elements for Turner Classic Movies 13th annual Classic Film Festival. The “C” is a nod to the iconic film reel that made up the TCM Film Festival logo in the past.
Extra Breaks With Dental Hygiene Codes
Mars Wrigley approached Elmwood to rebrand Extra, creating a new brand expression to unify global markets, appeal to younger consumers, and transform it into a lifestyle brand that shifts from hygiene to flavor.
Landscape Radiates Warmth For Cookma
Startup Cookma, a postpartum wellness meal delivery service, launches with an identity that focuses on warmth, tactility and motherhood by San Francisco design studio Landscape.
Baskin-Robbins Says ‘Seize The Yay’
Baskin-Robbins’ new logo and identity system were designed by experience agency ChangeUp to celebrate the heritage but modernize the brand. Leaning into the long time use of circus imagery, the look is meant to be fun and bold.
Foodbank Branding Freshens Mission
After over 35 years, Second Harvest has a new logo and branding by Planet Propaganda. The goal is to stand out in the modern food support landscape, promoting fresh foods, accessibility and optimism.
San Diego Museum Identity Is Happening
The Museum of Contemporary Art San Diego (MCASD) unveils a brand identity ahead of reopening the La Jolla flagship in April. Happening Studios, the creative agency, describes the system as fluid.
Law Firm Branding By Thinkso Raises The Bar
Thinkso infused Haynes Boone’s new brand identity with sophistication, energy and humanity to complement the firm’s modern take on a trust-based, relationship-driven model.
News Brand Confronts Black Trust Gap
Capital B, a Black-focused news organization, draws its design from legacy Black publications like Ebony and ’90s music albums, among others. Matter Unlimited is the creative firm behind the look.
Liquid Agency Opens Up San Jose
Full service agency Liquid Agency has evolved San Jose Downtown Association’s visual and brand identity. The agency has called San Jose and Silicon Valley home for over 20 years.
Radical Simplification For Economist Group
A new Wolff Olins’ rebrand allows The Economist Group to safeguard the editorial independence of The Economist, give other core brands their own value proposition, and link them together with a “red thread.”
Gov Ball Gets Classic NYC Identity
Featuring a Big Apple logo, the Governors Ball identity presents the annual festival as “the loudest place on earth, in the loudest city on earth.” Burn & Broad’s design work features across website, posters, countdown, and branding.
Public Address Brands New H&R Block Mobile Banking Platform
Public Address has branded H&R Block’s newly-launched mobile banking platform. Spruce is intended to evoke calm and simplicity while referring subtly back to the parent’s iconic green.
Celebrating The ‘&’ In M&M’s
M&M’s is on a mission to make everyone feel they belong. To advance the goal and bring about a visual refresh, JKR developed an identity that can be mixed and matched to inspire moments of shared fun.
Valentino Fashions Sustainable Packaging
Fashion house Valentino has launched new packaging in what officials call a “necessary step” in the brand’s path to sustainability.
Loyalkaspar Moves Magnolia To Discovery+
The Magnolia Network is making its debut on linear television, replacing the DIY Network, on Discovery+. The new brand by loyalkaspar is rooted in the core branding of the Magnolia master brand, but aims to carve a path of its own.
Pentagram Turns To Type For 2DADS
How can a new brewing company stand out from the crowd? A fresh typographic approach from Pentagram partner Dominic Lippa.
Richard Shear: A New Way To Evaluate Branding and Package Design (Part 2)
This is Part 2 of a series of articles by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how visual brand designers can use it to their advantage.
Live Clean Package Design Celebrates Natural Ingredients
ROOK/NYC created a brand identity and packaging design refresh that simplifies and amplifies the message that Live Clean is about natural and plant-based ingredients.
Elmwood Identity For Research Consultancy Seeks Clarity
Elmwood’s new branding initiative on behalf of market research company PRS IN VIVO. The market research leader sought a rejuvenated and modern identity to reinforce its pioneering roots in behavioral science.
Pearlfisher Puts Moms First
Pearlfisher’s brand and package design of Her.9 – a direct-to-consumer pregnancy nutrition brand – aims to reappraise the sector by speaking to a new generation of moms.
Public Address Makes Vegetables Fun
Design and creative studio Public Address was challenged to rebrand vegetables by Wholly Veggie, a plant-based food brand. The brand and package design is intended to be playful, and to make vegetables fun.
Order Recreates Brooklyn Dining Landmark
Design studio Order recreates the brand identity for the revival of Brooklyn’s Gage & Tollner, an historic 19th century oyster and chop house on famed Fulton Street.
Struck Rebrands Squaw Valley Resort
Creative agency Struck provided guided research, strategy and creative for the newly named Palisades Tahoe, formerly Squaw Valley Alpine Meadows.
Richard Shear: A New Way To Evaluate Branding and Package Design
GDUSA is publishing a series of articles by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how visual brand designers can use it to their advantage.
ROOK/NYC Packaging Plants Seed For Growth
The new packaging design for seed-based snack company 88 Acres was designed by independent creative agency, ROOK/NYC.
Breakstone’s Branding Plays On Heritage
BrandOpus’ latest work is an overhaul of Kraft Heinz’s cultured dairy brand and East Coast icon. The new work for Breakstone’s is a contemporary twist on the brand’s rich 130-year-old heritage.
Women’s History Museum Looks To Future
Pentagram redesigns the visual identity for The National Women’s History Museum, the largest online cultural institution dedicated to the women who have transformed American history.