The Magnolia Network is making its debut on linear television, replacing the DIY Network, on Discovery+. The new brand by loyalkaspar is rooted in the core branding of the Magnolia master brand, but aims to carve a path of its own.
How can a new brewing company stand out from the crowd? A fresh typographic approach from Pentagram partner Dominic Lippa.
ROOK/NYC created a brand identity and packaging design refresh that simplifies and amplifies the message that Live Clean is about natural and plant-based ingredients.
Elmwood’s new branding initiative on behalf of market research company PRS IN VIVO. The market research leader sought a rejuvenated and modern identity to reinforce its pioneering roots in behavioral science.
Design and creative studio Public Address was challenged to rebrand vegetables by Wholly Veggie, a plant-based food brand. The brand and package design is intended to be playful, and to make vegetables fun.
Design studio Order recreates the brand identity for the revival of Brooklyn’s Gage & Tollner, an historic 19th century oyster and chop house on famed Fulton Street.
GDUSA is publishing a series of articles by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how visual brand designers can use it to their advantage.
The new packaging design for seed-based snack company 88 Acres was designed by independent creative agency, ROOK/NYC.
Pentagram redesigns the visual identity for The National Women’s History Museum, the largest online cultural institution dedicated to the women who have transformed American history.
Fast-casual restaurant chain Panera has been rebranded by BrandOpus. A new logo and visual identity centers on abundance, warmth and a feeling of togetherness.
Rockefeller Center’s new brand work has been developed by marketing firm Known. The identity also culminates in a new campaign for Top of the Rock.
Fortnight Collective develops packaging and brand identity for Allkind hard kombucha that speaks to the core of the product – uplifting, healthy and organic.
Chase Design Group helped position plant-based brand Follow Your Heart as a leader in the multi-billion-dollar plant-based industry with a new identity.
MullenLowe has created FUSE Group’s new name and brand identity, with the aim of expanding the group’s reputation for bold, smart building.
Feeling the need to evolve its ‘freaky fast’ reputation, Jimmy John’s and design firm ChangeUp sought to focus on quality – while simplifying the logo and amplifying other familiar elements such as color palette and illustrations.
Independent agency St. John led the charge in concepting, designing and executive all aspects of Wonderbird, a new fast food chicken concept that seeks to close the gap between convenience and quality.
Ad agency Planit launches a campaign and brand refresh for SECU Maryland, Maryland’s largest chartered credit union, to challenge the financial status quo and inspire those seeking financial wellness.
The Loire Valley region wine category is awash with old-fashioned brand and packaging identities; brand owner Fourth Wave approached Denomination to disrupt things with more attitude and less chateaux.
‘Remembering Milton Glaser, Class of 1951’ celebrates the work of legendary graphic designer and Cooper Union alumnus. The exhibition runs through January 15 in the 4th Avenue colonnade of The Cooper Union’s Foundation Building.
Carma Labs is releasing a newly designed Carmex Cold Sore Treatment with brand and package design by The Goldstein Group that features new architecture and green solutions.
Champ, a new line of DTC condoms and lubricants tasked creative agency Madwell with developing their brand strategy and brand identity. The national “Come Prepared” brand launch campaign will run over the next 12 months.
Franke+Fiorella has designed a spirited brand identity that reflects Hopkins Public Schools’ quest to deliver a world-class education.
A new cohesive identity by Jones Knowles Ritchie has launched across Heinz’s international brand portfolio. It encompasses more than 20 product categories.
Design Bridge New York and K-Y have announced new branding and packaging that champion female sexual empowerment and equality in the bedroom.
Chen Design Associates uses minimal illustration to express natural beauty company Alaffia’s personality through brand identity and packaging.