Madwell has created a new brand identity for Trust for Public Land (TPL), a US nonprofit dedicated to connecting everyone to the joys and benefits of the outdoors. The logo is based on the concept of a shield.
Tag: brand identity
Noom Logo Navigates To Better Health
Working with the internal team at Noom, Gretel developed a new brand identity. The logo is a modern interpretation of the compass, and underscores Noom’s role as a guide to weight loss and better health
Lippincott Weaves Bonterra Logo
Bonterra, a merger of four technology companies who support organizations that do social good, has an overarching brand developed by Lippincott. The logo is inspired by the woven qualities of a quilt to suggest interconnectedness.
Sibling Rivalry Identity Is Classic
Sibling Rivalry conceptualized and designed the logo, trailer, screen passes, and animated elements for Turner Classic Movies 13th annual Classic Film Festival. The “C” is a nod to the iconic film reel that made up the TCM Film Festival logo in the past.
Extra Breaks With Dental Hygiene Codes
Mars Wrigley approached Elmwood to rebrand Extra, creating a new brand expression to unify global markets, appeal to younger consumers, and transform it into a lifestyle brand that shifts from hygiene to flavor.
Landscape Radiates Warmth For Cookma
Startup Cookma, a postpartum wellness meal delivery service, launches with an identity that focuses on warmth, tactility and motherhood by San Francisco design studio Landscape.
Baskin-Robbins Says ‘Seize The Yay’
Baskin-Robbins’ new logo and identity system were designed by experience agency ChangeUp to celebrate the heritage but modernize the brand. Leaning into the long time use of circus imagery, the look is meant to be fun and bold.
Foodbank Branding Freshens Mission
After over 35 years, Second Harvest has a new logo and branding by Planet Propaganda. The goal is to stand out in the modern food support landscape, promoting fresh foods, accessibility and optimism.
San Diego Museum Identity Is Happening
The Museum of Contemporary Art San Diego (MCASD) unveils a brand identity ahead of reopening the La Jolla flagship in April. Happening Studios, the creative agency, describes the system as fluid.
Law Firm Branding By Thinkso Raises The Bar
Thinkso infused Haynes Boone’s new brand identity with sophistication, energy and humanity to complement the firm’s modern take on a trust-based, relationship-driven model.
News Brand Confronts Black Trust Gap
Capital B, a Black-focused news organization, draws its design from legacy Black publications like Ebony and ’90s music albums, among others. Matter Unlimited is the creative firm behind the look.
Liquid Agency Opens Up San Jose
Full service agency Liquid Agency has evolved San Jose Downtown Association’s visual and brand identity. The agency has called San Jose and Silicon Valley home for over 20 years.
Radical Simplification For Economist Group
A new Wolff Olins’ rebrand allows The Economist Group to safeguard the editorial independence of The Economist, give other core brands their own value proposition, and link them together with a “red thread.”
Gov Ball Gets Classic NYC Identity
Featuring a Big Apple logo, the Governors Ball identity presents the annual festival as “the loudest place on earth, in the loudest city on earth.” Burn & Broad’s design work features across website, posters, countdown, and branding.
Public Address Brands New H&R Block Mobile Banking Platform
Public Address has branded H&R Block’s newly-launched mobile banking platform. Spruce is intended to evoke calm and simplicity while referring subtly back to the parent’s iconic green.
Celebrating The ‘&’ In M&M’s
M&M’s is on a mission to make everyone feel they belong. To advance the goal and bring about a visual refresh, JKR developed an identity that can be mixed and matched to inspire moments of shared fun.
Valentino Fashions Sustainable Packaging
Fashion house Valentino has launched new packaging in what officials call a “necessary step” in the brand’s path to sustainability.
Loyalkaspar Moves Magnolia To Discovery+
The Magnolia Network is making its debut on linear television, replacing the DIY Network, on Discovery+. The new brand by loyalkaspar is rooted in the core branding of the Magnolia master brand, but aims to carve a path of its own.
Pentagram Turns To Type For 2DADS
How can a new brewing company stand out from the crowd? A fresh typographic approach from Pentagram partner Dominic Lippa.
Richard Shear: A New Way To Evaluate Branding and Package Design (Part 2)
This is Part 2 of a series of articles by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how visual brand designers can use it to their advantage.
Live Clean Package Design Celebrates Natural Ingredients
ROOK/NYC created a brand identity and packaging design refresh that simplifies and amplifies the message that Live Clean is about natural and plant-based ingredients.
Elmwood Identity For Research Consultancy Seeks Clarity
Elmwood’s new branding initiative on behalf of market research company PRS IN VIVO. The market research leader sought a rejuvenated and modern identity to reinforce its pioneering roots in behavioral science.
Pearlfisher Puts Moms First
Pearlfisher’s brand and package design of Her.9 – a direct-to-consumer pregnancy nutrition brand – aims to reappraise the sector by speaking to a new generation of moms.
Public Address Makes Vegetables Fun
Design and creative studio Public Address was challenged to rebrand vegetables by Wholly Veggie, a plant-based food brand. The brand and package design is intended to be playful, and to make vegetables fun.
Order Recreates Brooklyn Dining Landmark
Design studio Order recreates the brand identity for the revival of Brooklyn’s Gage & Tollner, an historic 19th century oyster and chop house on famed Fulton Street.
Struck Rebrands Squaw Valley Resort
Creative agency Struck provided guided research, strategy and creative for the newly named Palisades Tahoe, formerly Squaw Valley Alpine Meadows.
Richard Shear: A New Way To Evaluate Branding and Package Design
GDUSA is publishing a series of articles by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how visual brand designers can use it to their advantage.
ROOK/NYC Packaging Plants Seed For Growth
The new packaging design for seed-based snack company 88 Acres was designed by independent creative agency, ROOK/NYC.
Breakstone’s Branding Plays On Heritage
BrandOpus’ latest work is an overhaul of Kraft Heinz’s cultured dairy brand and East Coast icon. The new work for Breakstone’s is a contemporary twist on the brand’s rich 130-year-old heritage.
Women’s History Museum Looks To Future
Pentagram redesigns the visual identity for The National Women’s History Museum, the largest online cultural institution dedicated to the women who have transformed American history.
Panera Bread Icon Wild and Free
Fast-casual restaurant chain Panera has been rebranded by BrandOpus. A new logo and visual identity centers on abundance, warmth and a feeling of togetherness.
Direct-To-Consumer Is In Fashion
Wknd Nation asked creative agency ROOK/NYC to create a brand and packaging that did not feel too high-polished or pristine – aspirational, but still relatable and real.
Known Forms New Rock Center Brand
Rockefeller Center’s new brand work has been developed by marketing firm Known. The identity also culminates in a new campaign for Top of the Rock.
CBD Oral Strip Delivery Is Relatable As Pack Of Gum
Affinity Creative Group has developed a 360-degree customer experience to deliver on PharmaStrip’s vision to offer a better form factor for the delivery of CBD and supplements.
JKR Simplifies OTC Medicine Market
Betr is a new DTC brand providing over the counter medications with a give-back model. With a “ruthlessly simple” brand identity from Jones Knowles Ritchie, Betr hopes to disrupt the $35 billion OTC category.
Fortnight Collective Captures Kombucha’s Uplift
Fortnight Collective develops packaging and brand identity for Allkind hard kombucha that speaks to the core of the product – uplifting, healthy and organic.
Chase Draws Inspiration From Origin Story
Chase Design Group helped position plant-based brand Follow Your Heart as a leader in the multi-billion-dollar plant-based industry with a new identity.
25 Logos In 25 Weeks
Up and coming design studio Kalakatta takes on an ambitious project at the height of the pandemic: 25 logos in 25 weeks.
MullenLowe Design Helps Light FUSE
MullenLowe has created FUSE Group’s new name and brand identity, with the aim of expanding the group’s reputation for bold, smart building.
Jimmy John’s Brand Gets A ChangeUp
Feeling the need to evolve its ‘freaky fast’ reputation, Jimmy John’s and design firm ChangeUp sought to focus on quality – while simplifying the logo and amplifying other familiar elements such as color palette and illustrations.