Instagram’s first refresh in years introduces an illuminated gradient and a new brand typeface. The typeface is full of quirks and references to the Instagram script wordmark, while embracing the spherical traits of the logo.
Tag: brand identity refresh
Foodbank Branding Freshens Mission
After over 35 years, Second Harvest has a new logo and branding by Planet Propaganda. The goal is to stand out in the modern food support landscape, promoting fresh foods, accessibility and optimism.
Radical Simplification For Economist Group
A new Wolff Olins’ rebrand allows The Economist Group to safeguard the editorial independence of The Economist, give other core brands their own value proposition, and link them together with a “red thread.”
Pentagram Puts Drivers In The Mood
Pentagram has created a brand identity system for Waze, the navigation app that helps drivers work together to beat traffic. The identity updates the familiar Wazer symbol, introduces a set of new mood emojis, and streamlines the platform’s signature use of illustration.