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Tag: brand identity refresh

Instagram Rebrand Embraces The Squircle

Fresh May 26, 2022May 26, 2022 Ilana Greenberg

Instagram’s first refresh in years introduces an illuminated gradient and a new brand typeface. The typeface is full of quirks and references to the Instagram script wordmark, while embracing the spherical traits of the logo.

Foodbank Branding Freshens Mission

Fresh, Top Stories April 5, 2022April 5, 2022 Ilana Greenberg

After over 35 years, Second Harvest has a new logo and branding by Planet Propaganda. The goal is to stand out in the modern food support landscape, promoting fresh foods, accessibility and optimism.

Radical Simplification For Economist Group

Fresh, Top Stories March 8, 2022March 9, 2022 Ilana Greenberg

A new Wolff Olins’ rebrand allows The Economist Group to safeguard the editorial independence of The Economist, give other core brands their own value proposition, and link them together with a “red thread.”

Pentagram Puts Drivers In The Mood

Fresh, Top Stories September 23, 2020September 25, 2020 Ilana Greenberg

Pentagram has created a brand identity system for Waze, the navigation app that helps drivers work together to beat traffic. The identity updates the familiar Wazer symbol, introduces a set of new mood emojis, and streamlines the platform’s signature use of illustration.

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