Little Brothers of the Elderly-MN Chapter engaged Franke+Fiorella to help them rebrand their organization as Friends & Co. The name makes the group more autonomous and approachable.
Tag: brand strategy
Kraft Mac & Cheese Gets Comfortable
Kraft Mac & Cheese has swapped out its logo, noodle smile, colors and even its name for updated versions designed to better reflect the brand’s identity as a classic comfort food. Jones Knowles Ritchie is the design firm.
Wolff Olins Identity Flips The System
Wolff Olins has launched a new brand for DailyPay, which integrates with company payroll systems to enable real-time access to earnings, enabling workers to access pay on demand.
Celebrating The ‘&’ In M&M’s
M&M’s is on a mission to make everyone feel they belong. To advance the goal and bring about a visual refresh, JKR developed an identity that can be mixed and matched to inspire moments of shared fun.
Hyperakt Objects To Legalese
Hyperakt presents a new branding and logo for Brooklyn Defenders, representing over 25,000 Brooklynites a year. The result is encapsulated by three words: Defend, Advocate, Change. The tagline is supported by a wholesale reworking of the verbal identity and communication tone.
Matarazzo Joins CUBOCX As Partner/ECD
Full service global creative agency CUBOCX recently welcomed André Matarazzo as Partner/Executive Creative Director. He’s held leadership positions at the likes of Flag, Sid Lee, SapientNitro and McCann-Erickson.
New LA Cannabis Brand Inspired By Street Culture
New LA-based cannabis gummy and street brand, RERUN, is a cult cannabis brand and a collaboration with Pearlfisher and House of Brands – the first in a portfolio of brands to come.
COLLINS Visualizes Can-Do Attitude
For small business focused NEXT Insurance, COLLINS has developed a playful, hand-drawn style that captures the sincerity, positivity, and the gritty can-do ethos of entrepreneurs. Past periods of stress for small businesses is the inspiration.
CBX Launches CPG Volume Design Offering
Brand design agency CBX launches Forge, a new volume design offering for CPG companies and retailers that can create product packaging scaled across thousands of product SKUs and dozens of product categories.
Affinity Creative Toasts Women’s Empowerment
Affinity Creative Group designed and developed a new digital style and website for Cycles Gladiator Wine. The branding is Inspired by the concept of women’s empowerment.
Public Address Says Yes To Small Batch Experiments
Public Address has completed a project with California winemaker Randall Grahm’s new wine brand, The Language of Yes, a series of small batch experiments.
Conran Design Group Adds Ankur Naik
Conran Design Group has brought on brand storyteller Ankur Naik as Senior Strategist. Naik has worked with leading brands including Burton, Target, BarkBox, Google, Spotify, Showtime and AES.
Brandpie Delivers Unitary AmeriCorps Brand
Global consultancy Brandpie has created a new visual identity and brand strategy for AmeriCorps to increase understanding of the program and to connect with key audiences.
Gretel and The Athletic Get Inline
Gretel collaborates with sports new company The Athletic to develop fresh positioning and a new visual strategy, as well as a campaign that celebrates its commitment to smart long-form sports content.
Trollback Reshapes Culture of Sound
In advance of the launch of IRIS’ Flow Headphones, Trollback+Company delivered a brand foundation, logo and visual identity to help the audio brand standout in a sea of corporate audio and 3D sound technologies.
Madwell Brands Discreet DTC Condoms
Champ, a new line of DTC condoms and lubricants tasked creative agency Madwell with developing their brand strategy and brand identity. The national “Come Prepared” brand launch campaign will run over the next 12 months.
Digital Design Matters More Than Ever
Head of brand strategy at Ceros, Ryan Brown, says we’re living in a changed world, and it’s time we get better at designing it.
Franke+Fiorella Branding Helps School District Excel
Franke+Fiorella has designed a spirited brand identity that reflects Hopkins Public Schools’ quest to deliver a world-class education.
Draper Joins CBX As Senior VP
Brand strategy and design veteran Michael Draper brings startup-style approaches to retailers and CPG manufacturers.
JKR Intros Heinz Global Masterbrand
A new cohesive identity by Jones Knowles Ritchie has launched across Heinz’s international brand portfolio. It encompasses more than 20 product categories.
Oath Graphics Emphasize Creative Expression
OATH has launched in the US with a new visual identity by London-based B&B studio. The design emphasizes the link between mind and body health.
Siegel+Gale Travels With Hudson
Pioneer travel retailer Hudson is now much more. A new logo and brand from Siegel + Gale captures the journey.
Retail Voodoo Names Kelly Frazier To New Creative Position
Retail Voodoo has expanded its team with Frazier’s new position. She will focus on uncovering opportunities for client growth in the food and beverage categories.
BrandOpus Reimagines the Molson Portfolio
BrandOpus worked with Molson Coors to rebrand its Molson portfolio of beers, including a revitalized identity, brand strategy and architecture.
Regenerative Farm Harvests Alexander Isley’s Experience
Alexander Isley helps Philo Ridge Farm, a diversified working farm that integrates livestock, orchards, gardens and community events, to develop a brand and identity system that spreads the word about their mission.