Lexington Partners sought Leibowitz’s help to craft and execute a brand strategy that emphasizes the firm’s stability as a commitment to quality and as a vital competitive edge. The brand also unifies the tone of voice and visuals to create a cohesive presence.
As AI agents increasingly take over tasks like shopping and web browsing, brands face the challenge of how to stay relevant when interacting with bots instead of humans. Jim Misener, President, 50,000feet, highlights strategies to help brands thrive in an era of bot-driven consumer interactions.
Vigor’s work includes brand identity, packaging, signage, menu, merch and more for launch of first Bad Chicken standalone location. Design includes a playful but maverick-y brand mascot.
Brooklyn-based Tavern has rebranded West Coast icon Sizzler, borrowing and adapting image deeply rooted in the brand’s nostalgic heritage.
The Working Assembly has revitalized a classic ice cream shop while creating a premium shelf space for clients.
Lippincott, the global creative consultancy, announceds that Michael D’Esopo will become President of the company and has been designated as its future CEO. Rick Wise, current CEO, will transition into a new role as Chairman.
Pearlfisher took the brand formerly known as Doughnut Peddler and transformed it into Bakeface. The rebrand came with a new name, as well as a radically different look with an in your face tone, ew logo, bright color palette and playful taglines.
HBX Branding has announced the launch of their new brand identity, website and expanded suite of creative services.
As the Founder and Chief Creative Officer of domo domo, Deb sets the tone and direction of domo domo’s creative team, crafting brand strategy into visual expressions that disrupt categories, create meaningful connections and increase brand value.
Gauger + Associates is an award-winning advertising and design firm.
Courtney Meredith is the Creative Director and lead Brand Strategist at Design on Edge.
David Lemley is a seasoned brand strategist, creative marketer, and design practitioner who leads Retail Voodoo.
SMAKK’s design for FLOOF highlights the role that hygiene, in particular skincare, plays in a dog’s wellbeing. The goal: to interpret the brand applying the same standards and expectations that humans have for their products.
Shay Onorio has worked in brand strategy and design for more than 24 years for organizations throughout the DC Metro Area—and this year, she’s partnering with McGruff The Crime Dog, to help the National Crime Prevention Council (NCPC) shed a light on the global fentanyl epidemic.
Little Brothers of the Elderly-MN Chapter engaged Franke+Fiorella to help them rebrand their organization as Friends & Co. The name makes the group more autonomous and approachable.
Kraft Mac & Cheese has swapped out its logo, noodle smile, colors and even its name for updated versions designed to better reflect the brand’s identity as a classic comfort food. Jones Knowles Ritchie is the design firm.
Wolff Olins has launched a new brand for DailyPay, which integrates with company payroll systems to enable real-time access to earnings, enabling workers to access pay on demand.
M&M’s is on a mission to make everyone feel they belong. To advance the goal and bring about a visual refresh, JKR developed an identity that can be mixed and matched to inspire moments of shared fun.
Hyperakt presents a new branding and logo for Brooklyn Defenders, representing over 25,000 Brooklynites a year. The result is encapsulated by three words: Defend, Advocate, Change. The tagline is supported by a wholesale reworking of the verbal identity and communication tone.
Full service global creative agency CUBOCX recently welcomed André Matarazzo as Partner/Executive Creative Director. He’s held leadership positions at the likes of Flag, Sid Lee, SapientNitro and McCann-Erickson.
New LA-based cannabis gummy and street brand, RERUN, is a cult cannabis brand and a collaboration with Pearlfisher and House of Brands – the first in a portfolio of brands to come.
For small business focused NEXT Insurance, COLLINS has developed a playful, hand-drawn style that captures the sincerity, positivity, and the gritty can-do ethos of entrepreneurs. Past periods of stress for small businesses is the inspiration.
Brand design agency CBX launches Forge, a new volume design offering for CPG companies and retailers that can create product packaging scaled across thousands of product SKUs and dozens of product categories.
Affinity Creative Group designed and developed a new digital style and website for Cycles Gladiator Wine. The branding is Inspired by the concept of women’s empowerment.
Public Address has completed a project with California winemaker Randall Grahm’s new wine brand, The Language of Yes, a series of small batch experiments.
Conran Design Group has brought on brand storyteller Ankur Naik as Senior Strategist. Naik has worked with leading brands including Burton, Target, BarkBox, Google, Spotify, Showtime and AES.
Global consultancy Brandpie has created a new visual identity and brand strategy for AmeriCorps to increase understanding of the program and to connect with key audiences.
Gretel collaborates with sports new company The Athletic to develop fresh positioning and a new visual strategy, as well as a campaign that celebrates its commitment to smart long-form sports content.
In advance of the launch of IRIS’ Flow Headphones, Trollback+Company delivered a brand foundation, logo and visual identity to help the audio brand standout in a sea of corporate audio and 3D sound technologies.
Champ, a new line of DTC condoms and lubricants tasked creative agency Madwell with developing their brand strategy and brand identity. The national “Come Prepared” brand launch campaign will run over the next 12 months.
Head of brand strategy at Ceros, Ryan Brown, says we’re living in a changed world, and it’s time we get better at designing it.
Franke+Fiorella has designed a spirited brand identity that reflects Hopkins Public Schools’ quest to deliver a world-class education.
Brand strategy and design veteran Michael Draper brings startup-style approaches to retailers and CPG manufacturers.
A new cohesive identity by Jones Knowles Ritchie has launched across Heinz’s international brand portfolio. It encompasses more than 20 product categories.
OATH has launched in the US with a new visual identity by London-based B&B studio. The design emphasizes the link between mind and body health.
Pioneer travel retailer Hudson is now much more. A new logo and brand from Siegel + Gale captures the journey.
Retail Voodoo has expanded its team with Frazier’s new position. She will focus on uncovering opportunities for client growth in the food and beverage categories.
BrandOpus worked with Molson Coors to rebrand its Molson portfolio of beers, including a revitalized identity, brand strategy and architecture.
Alexander Isley helps Philo Ridge Farm, a diversified working farm that integrates livestock, orchards, gardens and community events, to develop a brand and identity system that spreads the word about their mission.
