Branding and experience design agency handsome has modernized Snap Kitchen’s e-commerce and brand experience as it leans into, necessarily given the pandemic, the online market.
Philanthropy platform Overflow is getting a rebrand from design and tech agency Alright Studio. The update illustrates the important role that good design can play in amplifying important causes’ reach and impact.
Pearlfisher drew on the the ancient science of Ayurveda and Sri Lankan heritage of the co-founders to brand Botanistry, a premium wellness brand that balances function and flavor, body and mind.
While the new brand identity for CBD brand Enjjoy is filled with vibrant color and high energy, Zero decided to take it a step further by creating a soundtrack to accompany the launch.
Wknd Nation asked creative agency ROOK/NYC to create a brand and packaging that did not feel too high-polished or pristine – aspirational, but still relatable and real.
Conran Design Group has brought on brand storyteller Ankur Naik as Senior Strategist. Naik has worked with leading brands including Burton, Target, BarkBox, Google, Spotify, Showtime and AES.
Up and coming design studio Kalakatta takes on an ambitious project at the height of the pandemic: 25 logos in 25 weeks.
PepsiCo’s in-house design team has launched an extension to keto-friendly brand, Hilo Life. Hilo Life Almond Flour Tortilla Style Chips are the first keto-friendly chip made with almond flour.
Independent agency St. John led the charge in concepting, designing and executive all aspects of Wonderbird, a new fast food chicken concept that seeks to close the gap between convenience and quality.
Independent agency SCS supported the Discovery product creative team’s challenge of preparing the user experience design for streaming app, Discovery+ and over 1,000 show titles for the Discovery+ platform.
Empowered by the rise of DTC online retail and disruptive creative voices, branding studio Mucca created the name, identity, packaging, e-commerce site and more for new jewelry brand TIny Gods.
Taamrat Amaize joins COLLINS as Head of Strategy. She will help the branding and design agency confront a growing skepticism of brands, and was integral to their recent work reimaging Robinhood.
PepsiCo has refreshed the 2 Liter bottle design across the entire portfolio. The company says that the decision reflects design-led thinking and best practices centered on an improved consumer experience.
BrandOpus and Molson Coors Beverage Company introduce HUZZAH Probiotic Seltzer!, a full-flavored seltzer with added probiotics. The visual brand world is vibrant and uses pops of color on a crisp white canvas to engage consumers and reflect the product’s cool Southern California origins.
SADA, a business and technology consultancy on track to become a billion-dollar Google Cloud partner, has introduced a new logo and refreshed its corporate brand for the first time in 20 years with the help of Siegel+Gale.
Affinity, a creative agency for wine, spirits, and other luxury products, reimagines Anchorage Distillery’s offering and re-establishes its brand essence by capturing the spirit of Alaska.
Gretel collaborates with sports new company The Athletic to develop fresh positioning and a new visual strategy, as well as a campaign that celebrates its commitment to smart long-form sports content.
Noise 13 gives legendary landscape architects RHAA a rebrand with a nod to inspired spaces, including structural custom typography with geometric cuts and rules and earthy hues.
HFZ did not develop its brand because of its creative name. Instead, HFZ built its brand by developing a reputation for financial acumen, consistently delivering value, and contributing to the urban development of NYC.
Though it may seem difficult, this pandemic may be the right time to establish or pivot to re-establish a distinctive position in a potential customer’s mind.
Audra Nebolini of the New York office of brand strategy and design consultancy CBX on the power of storytelling and it’s meaning for marketing and brands going forward.
Mars Wrigley partners with Straight Forward Design on Skittles first-ever sub brand and finds balance between new and familiar.
Block&Tackle rebrand for SYFY WIRE, an editorial brand for fans of sci-fi, fantasy and horror, taps into comics and fan-made aesthetics.
Kearney engaged Siegel+Gale to help it develop a rebrand that emphasizes its people-oriented approach to consulting.
Pentagram has worked with Yahoo on a refresh of its visual identity that emphasizes the exclamation point to embody the platform’s amplification strategy.
Doritos is featuring the triangle shape of its chips in new advertising and design by Goody Silverstein & Partners that does not mention the brand name.