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Tag: branding

So: Brands Must Get Social & Political

Blog, Top Stories April 27, 2022April 29, 2022 Ilana Greenberg

Alan So of the Skona agency on why brands should be affluent in social/cultural ideologies and not just on product anymore. Airbnb, Target, Patagonia provide good and relevant examples.

Dirt Matters To Affinity Creative Group

Package Design USA (PDUSA) April 18, 2022April 18, 2022 Ilana Greenberg

Raventós Codorníu engaged Affinity Creative Group for an eyebrow-raising and differentiating branding for their latest California grown wine. The solution: a play on the double meaning of dirt.

Orgain HydroBoost Separates From Pack

Package Design USA (PDUSA) April 14, 2022April 18, 2022 Ilana Greenberg

Launch Innovation recently completed a branding and design project for client, Orgain, a nutritional supplement company. Packaging and labeling sends a clean and healthy message.

Affinity Creative Group Unleashes Sweet Design

Package Design USA (PDUSA) March 12, 2022March 17, 2022 Ilana Greenberg

Affinity Creative Group’s package design for a cookie dough flavored whiskey by Patco Brands utilizes a pudgy but regal bulldog to help the brand stand out from the explosion of flavored whiskeys.

Butchershop Stars In Brand Transformation

Fresh, Top Stories March 12, 2022March 18, 2022 Ilana Greenberg

Butchershop refreshed Paddle from a tax troubleshooter to a global gateway with a logo that twinkles and clean brand imagery that borrows from the world of sci-fi.

Elmwood Tackles The Taboo

Fresh, Top Stories March 12, 2022March 12, 2022 Ilana Greenberg

Elmwood leverages humor and graphic playfulness to create a more relatable brand expression for Preparation H, de-stigmatize the subject, and help it appeal to consumers of all ages.

News Brand Confronts Black Trust Gap

Fresh March 12, 2022March 12, 2022 Ilana Greenberg

Capital B, a Black-focused news organization, draws its design from legacy Black publications like Ebony and ’90s music albums, among others. Matter Unlimited is the creative firm behind the look.

Liquid Agency Opens Up San Jose

Fresh, News March 8, 2022March 8, 2022 Ilana Greenberg

Full service agency Liquid Agency has evolved San Jose Downtown Association’s visual and brand identity. The agency has called San Jose and Silicon Valley home for over 20 years.

Craig Daily: Branding An Iconic Event

Blog February 7, 2022February 11, 2022 Ilana Greenberg

Craig Daily, VP and Creative Director of Platinum Creative at Full Sail University, answers our questions about rebranding one of the University’s most well-known experiences – the annual Hall of Fame week.

CONTINO Reimagines Unique Hot Springs Resort

Fresh February 4, 2022February 4, 2022 Ilana Greenberg

Dr. Wilkinson’s Backyard Resort & Mineral Springs has a new identity by CONTINO that transforms the venerable resort into a vision of the future of the hospitality industry.

COLLINS De-Trolls Digital Discourse

Fresh, Top Stories January 13, 2022January 24, 2022 Ilana Greenberg

To reflect both OpenWeb’s evolution and its mission to fuel relationships between publishers, audiences, and advertisers through healthy online conversation, COLLINS was invited to drive not just a rebranding, but a full-on reimagination of the brand.

Lexus Ditches Rear Logo

Fresh December 30, 2021January 10, 2022 Ilana Greenberg

Lexus has announced that all its future models will sport simple lettering that reads ‘Lexus’ on the back of its vehicles instead of its famous logo.

Trollbäck Rebrands Fintech Firm

Fresh November 22, 2021November 22, 2021 Ilana Greenberg

Trollbäck+Company has rebranded digital wealth management platform Betterment, positioning the fintech company as a pioneer for inclusivity and forward-thinkers. The logo evokes a path, a sunrise, and a sense of progress.

Matarazzo Joins CUBOCX As Partner/ECD

People November 11, 2021 Ilana Greenberg

Full service global creative agency CUBOCX recently welcomed André Matarazzo as Partner/Executive Creative Director. He’s held leadership positions at the likes of Flag, Sid Lee, SapientNitro and McCann-Erickson.

Elmwood Identity For Research Consultancy Seeks Clarity

Fresh November 1, 2021November 4, 2021 Ilana Greenberg

Elmwood’s new branding initiative on behalf of market research company PRS IN VIVO. The market research leader sought a rejuvenated and modern identity to reinforce its pioneering roots in behavioral science.

Ruiz Returns To Jovenville

People October 25, 2021October 25, 2021 Ilana Greenberg

Andy Ruiz has rejoined Jovenville as their new creative director. In this role, he will work closely with founder Joven Orozco and oversee the agency’s creative direction and strategy. “We are thrilled to welcome Andy back after being away for a while,” said Orozco.

Pearlfisher Puts Moms First

Package Design USA (PDUSA), Top Stories October 23, 2021October 23, 2021 Ilana Greenberg

Pearlfisher’s brand and package design of Her.9 – a direct-to-consumer pregnancy nutrition brand – aims to reappraise the sector by speaking to a new generation of moms.

Kum & Go Redefines Convenience With Brand Overhaul

Package Design USA (PDUSA) September 29, 2021September 24, 2021 Ilana Greenberg

Convenience store chain Kum & Go is revealing its new brand identity and communication campaign to add a new, creatively-driven dimension to the on-the-go category.

LBB Helps Ajax Reach Millennials and GenZ-ers

Package Design USA (PDUSA) September 23, 2021September 23, 2021 Ilana Greenberg

Little Big Brands partners with legacy brand Ajax on package design of a new European Union product that is targeted to Millennials and GenZ-ers.

JOKR Embraces Living In The Moment

Fresh September 19, 2021September 24, 2021 Ilana Greenberg

Instant grocery delivery platform JOKR unveils their new brand to help consumers embrace living in the moment.

Pearlfisher Branding Taps ‘Inner Super Human’

Package Design USA (PDUSA) September 7, 2021September 10, 2021 Ilana Greenberg

Pearlfisher uses multiple exposures and motion blur to visualize the human impacts of the electro-muscle stimulation technology.

handsome Freshens Meal Delivery Service

Package Design USA (PDUSA) July 16, 2021July 19, 2021 Ilana Greenberg

Branding and experience design agency handsome has modernized Snap Kitchen’s e-commerce and brand experience as it leans into, necessarily given the pandemic, the online market.

Alright Studios Rebrands Philanthropy Platform

Fresh July 1, 2021July 9, 2021 Ilana Greenberg

Philanthropy platform Overflow is getting a rebrand from design and tech agency Alright Studio. The update illustrates the important role that good design can play in amplifying important causes’ reach and impact.

Sturgis Motorcycle Rally Spreads Its Wings

Fresh May 31, 2021June 11, 2021 Ilana Greenberg

Public Label has created new branding work for the Sturgis Motocycle Rally, the largest motorcycle rally in the world. The new look and feel represents the future of the Rally – appealing to Gen Y and Z who are driving modern motorcycle culture while immortalizing its heritage.

Wellness Graphics Inspired By Botanist’s Notebook

Package Design USA (PDUSA) May 19, 2021May 20, 2021 Ilana Greenberg

Pearlfisher drew on the the ancient science of Ayurveda and Sri Lankan heritage of the co-founders to brand Botanistry, a premium wellness brand that balances function and flavor, body and mind.

Zero Hits CBD High Note

Fresh May 3, 2021May 6, 2021 Ilana Greenberg

While the new brand identity for CBD brand Enjjoy is filled with vibrant color and high energy, Zero decided to take it a step further by creating a soundtrack to accompany the launch.

Now Is A Big Idea’s Best Time

Blog May 3, 2021 Ilana Greenberg

Andy Askren of Grady Britton: As companies get so few chances to encourage consumers to make brand changes, now is the time for a Big Idea designed to get their attention.

Direct-To-Consumer Is In Fashion

Package Design USA (PDUSA) April 29, 2021May 13, 2021 Ilana Greenberg

Wknd Nation asked creative agency ROOK/NYC to create a brand and packaging that did not feel too high-polished or pristine – aspirational, but still relatable and real.

Conran Design Group Adds Ankur Naik

People April 6, 2021April 11, 2021 Ilana Greenberg

Conran Design Group has brought on brand storyteller Ankur Naik as Senior Strategist. Naik has worked with leading brands including Burton, Target, BarkBox, Google, Spotify, Showtime and AES.

Lea Carey Illustrates Zaddy’s Cans

Package Design USA (PDUSA) March 31, 2021April 7, 2021 Ilana Greenberg

Zaddy’s, a new ready-to-drink canned cocktail company, is introducing three new drinks, with the health conscious drinker in mind. Illustrator Lea Carey designed the labels, which evoke Northern California scenes and are easily removable for proper recycling.

25 Logos In 25 Weeks

Fresh March 12, 2021April 7, 2021 Ilana Greenberg

Up and coming design studio Kalakatta takes on an ambitious project at the height of the pandemic: 25 logos in 25 weeks.

Hilo Life Declares ‘No More Snackrifice’

Package Design USA (PDUSA) March 6, 2021April 7, 2021 Gordon Kaye

PepsiCo’s in-house design team has launched an extension to keto-friendly brand, Hilo Life. Hilo Life Almond Flour Tortilla Style Chips are the first keto-friendly chip made with almond flour.

Jimmy John’s Brand Gets A ChangeUp

Package Design USA (PDUSA) February 24, 2021February 24, 2021 Ilana Greenberg

Feeling the need to evolve its ‘freaky fast’ reputation, Jimmy John’s and design firm ChangeUp sought to focus on quality – while simplifying the logo and amplifying other familiar elements such as color palette and illustrations.

St. John Helps Wonderbird Take Flight

Package Design USA (PDUSA), Top Stories February 22, 2021March 3, 2021 Ilana Greenberg

Independent agency St. John led the charge in concepting, designing and executive all aspects of Wonderbird, a new fast food chicken concept that seeks to close the gap between convenience and quality.

SCS Helps Discovery Move Massive Content Online

Fresh February 1, 2021February 7, 2021 Ilana Greenberg

Independent agency SCS supported the Discovery product creative team’s challenge of preparing the user experience design for streaming app, Discovery+ and over 1,000 show titles for the Discovery+ platform.

Phenomenon Branding Tackles Fatty Stigma

Package Design USA (PDUSA) January 15, 2021 Ilana Greenberg

Fatty15, a health supplement, was named to prompt conversation about the importance of healthy fat as part of an expansive branding program by Los Angeles agency, Phenomenon.

Jewelry Brand Elegant and Badass

Fresh December 22, 2020December 31, 2020 Ilana Greenberg

Empowered by the rise of DTC online retail and disruptive creative voices, branding studio Mucca created the name, identity, packaging, e-commerce site and more for new jewelry brand TIny Gods.

Taamrat Amaize Joins COLLINS

People, Top Stories December 4, 2020December 9, 2020 Ilana Greenberg

Taamrat Amaize joins COLLINS as Head of Strategy. She will help the branding and design agency confront a growing skepticism of brands, and was integral to their recent work reimaging Robinhood.

Cooper Union Remembers Milton Glaser

Fresh November 21, 2020November 21, 2020 Ilana Greenberg

‘Remembering Milton Glaser, Class of 1951’ celebrates the work of legendary graphic designer and Cooper Union alumnus. The exhibition runs through January 15 in the 4th Avenue colonnade of The Cooper Union’s Foundation Building.

PepsiCo Gets A Grip On New 2L

Fresh, Top Stories November 21, 2020November 25, 2020 Ilana Greenberg

PepsiCo has refreshed the 2 Liter bottle design across the entire portfolio. The company says that the decision reflects design-led thinking and best practices centered on an improved consumer experience.

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