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Tag: branding

Design Army’s Artful Realty Branding

Fresh, News March 9, 2023March 19, 2023 Ilana Greenberg

Design Army’s pop art campaign helps make Gallery 64 a hot residential DC address. Pum Lefebure notes that the non-traditional approach to realty marketing is inspired by proximity of the Rubell Museum, with which Gallery 64 shares a courtyard.

Shakespeare’s Globe Typeface Uses Designs From First Folio

Fresh, News March 8, 2023March 13, 2023 Ilana Greenberg

On the 400-year-anniversary of Shakespeare’s collection of works, the theater’s inhouse design department joined forces with Typeland to create a custom typeface for the season’s posters.

The Makeup Of A Challenger Brand Marketing Team

Blog March 7, 2023March 7, 2023 Ilana Greenberg

Thoughts from Brigade, a leading branding firm, on what makes challenger brand marketing teams click and what type of agency they should be working with.

Olympics Sport Vibrant Brand Identity

Fresh, News, Top Stories October 12, 2022October 12, 2022 Ilana Greenberg

Canadian agency Hulse & Durrell has helped redesign the overarching Olympic branding, as part of the IOC’s ongoing process to evolve the design system and bring the legacy of the Games into the modern era.

Cleopatra’s Skincare Branding: Fluid and Elegant

Package Design USA (PDUSA) October 1, 2022October 22, 2022 Ilana Greenberg

En Bouquet is a skincare and cosmetic brand for Gen Z, inspired by the natural ingredients used at Cleopatra’s Cosmetic Workshop along the Dead Sea. The project is by Jaspriya Sahmey.

MFA Boston Rebrand Welcomes All

Fresh September 20, 2022September 27, 2022 Ilana Greenberg

The Museum of Fine Arts’ new identity by Base Design looks to communicate inclusion and community, and to tie the institution firmly to its Boston home. Base also devised the slogan ‘Here All Belong.’

Trollbäck Designs Paramount Pop Culture Destination

Fresh, News August 15, 2022August 14, 2022 Ilana Greenberg

Paramount worked with New York-based branding and design studio Trollbäck+Company to design Mixible, a new platform specially designed to keep up with the speed of pop culture and all of the content it produces.

Demystifying Traditional Chinese Medicine

Package Design USA (PDUSA), Top Stories August 4, 2022August 5, 2022 Ilana Greenberg

Hoping to remove the mystery of TCM for western audiences, NOOCI partnered with branding and marketing agency SMAKK to create an identity based in transparency and science while fostering accessibility.

Odgis+Co Takes NBCU Mentorship Program To Next Level

Fresh, News July 15, 2022July 15, 2022 Ilana Greenberg

Odgis+Co has designed the Next Level logomark and wordmark for NBCUniversal’s mentorship program. The aim: attract attention and resonate with NBCU’s Diversity and Inclusion team mission.

Kraft Mac & Cheese Gets Comfortable

Package Design USA (PDUSA), Top Stories June 27, 2022June 27, 2022 Ilana Greenberg

Kraft Mac & Cheese has swapped out its logo, noodle smile, colors and even its name for updated versions designed to better reflect the brand’s identity as a classic comfort food. Jones Knowles Ritchie is the design firm.

Gould Evans Is Now Multistudio

Fresh May 29, 2022June 3, 2022 Ilana Greenberg

National design practice Gould Evans rebrands as Multistudio, reinforcing its commitment to building a culture that seeks diverse perspectives, promotes multidisciplinary collaboration, and utilizes design to positively impact the communities and clients they serve.

Heinz Explores Ketchup Bottle Of Tomorrow

Package Design USA (PDUSA) May 23, 2022May 24, 2022 Ilana Greenberg

Heinz has teamed with Pulpex to develop a paper-based, renewable and recyclable bottle made from 100% sustainably sourced wood pulp. Heinz is the first sauce brand to test the potential of this method.

So: Brands Must Get Social & Political

Blog, Top Stories April 27, 2022April 29, 2022 Ilana Greenberg

Alan So of the Skona agency on why brands should be affluent in social/cultural ideologies and not just on product anymore. Airbnb, Target, Patagonia provide good and relevant examples.

Dirt Matters To Affinity Creative Group

Package Design USA (PDUSA) April 18, 2022April 18, 2022 Ilana Greenberg

Raventós Codorníu engaged Affinity Creative Group for an eyebrow-raising and differentiating branding for their latest California grown wine. The solution: a play on the double meaning of dirt.

Orgain HydroBoost Separates From Pack

Package Design USA (PDUSA) April 14, 2022April 18, 2022 Ilana Greenberg

Launch Innovation recently completed a branding and design project for client, Orgain, a nutritional supplement company. Packaging and labeling sends a clean and healthy message.

Affinity Creative Group Unleashes Sweet Design

Package Design USA (PDUSA) March 12, 2022March 17, 2022 Ilana Greenberg

Affinity Creative Group’s package design for a cookie dough flavored whiskey by Patco Brands utilizes a pudgy but regal bulldog to help the brand stand out from the explosion of flavored whiskeys.

Butchershop Stars In Brand Transformation

Fresh, Top Stories March 12, 2022March 18, 2022 Ilana Greenberg

Butchershop refreshed Paddle from a tax troubleshooter to a global gateway with a logo that twinkles and clean brand imagery that borrows from the world of sci-fi.

Elmwood Tackles The Taboo

Fresh, Top Stories March 12, 2022March 12, 2022 Ilana Greenberg

Elmwood leverages humor and graphic playfulness to create a more relatable brand expression for Preparation H, de-stigmatize the subject, and help it appeal to consumers of all ages.

News Brand Confronts Black Trust Gap

Fresh March 12, 2022March 12, 2022 Ilana Greenberg

Capital B, a Black-focused news organization, draws its design from legacy Black publications like Ebony and ’90s music albums, among others. Matter Unlimited is the creative firm behind the look.

Liquid Agency Opens Up San Jose

Fresh, News March 8, 2022March 8, 2022 Ilana Greenberg

Full service agency Liquid Agency has evolved San Jose Downtown Association’s visual and brand identity. The agency has called San Jose and Silicon Valley home for over 20 years.

Craig Daily: Branding An Iconic Event

Blog February 7, 2022February 11, 2022 Ilana Greenberg

Craig Daily, VP and Creative Director of Platinum Creative at Full Sail University, answers our questions about rebranding one of the University’s most well-known experiences – the annual Hall of Fame week.

CONTINO Reimagines Unique Hot Springs Resort

Fresh February 4, 2022February 4, 2022 Ilana Greenberg

Dr. Wilkinson’s Backyard Resort & Mineral Springs has a new identity by CONTINO that transforms the venerable resort into a vision of the future of the hospitality industry.

COLLINS De-Trolls Digital Discourse

Fresh, Top Stories January 13, 2022January 24, 2022 Ilana Greenberg

To reflect both OpenWeb’s evolution and its mission to fuel relationships between publishers, audiences, and advertisers through healthy online conversation, COLLINS was invited to drive not just a rebranding, but a full-on reimagination of the brand.

Lexus Ditches Rear Logo

Fresh December 30, 2021January 10, 2022 Ilana Greenberg

Lexus has announced that all its future models will sport simple lettering that reads ‘Lexus’ on the back of its vehicles instead of its famous logo.

Trollbäck Rebrands Fintech Firm

Fresh November 22, 2021November 22, 2021 Ilana Greenberg

Trollbäck+Company has rebranded digital wealth management platform Betterment, positioning the fintech company as a pioneer for inclusivity and forward-thinkers. The logo evokes a path, a sunrise, and a sense of progress.

Matarazzo Joins CUBOCX As Partner/ECD

People November 11, 2021 Ilana Greenberg

Full service global creative agency CUBOCX recently welcomed André Matarazzo as Partner/Executive Creative Director. He’s held leadership positions at the likes of Flag, Sid Lee, SapientNitro and McCann-Erickson.

Elmwood Identity For Research Consultancy Seeks Clarity

Fresh November 1, 2021November 4, 2021 Ilana Greenberg

Elmwood’s new branding initiative on behalf of market research company PRS IN VIVO. The market research leader sought a rejuvenated and modern identity to reinforce its pioneering roots in behavioral science.

Ruiz Returns To Jovenville

People October 25, 2021October 25, 2021 Ilana Greenberg

Andy Ruiz has rejoined Jovenville as their new creative director. In this role, he will work closely with founder Joven Orozco and oversee the agency’s creative direction and strategy. “We are thrilled to welcome Andy back after being away for a while,” said Orozco.

Pearlfisher Puts Moms First

Package Design USA (PDUSA), Top Stories October 23, 2021October 23, 2021 Ilana Greenberg

Pearlfisher’s brand and package design of Her.9 – a direct-to-consumer pregnancy nutrition brand – aims to reappraise the sector by speaking to a new generation of moms.

Kum & Go Redefines Convenience With Brand Overhaul

Package Design USA (PDUSA) September 29, 2021September 24, 2021 Ilana Greenberg

Convenience store chain Kum & Go is revealing its new brand identity and communication campaign to add a new, creatively-driven dimension to the on-the-go category.

LBB Helps Ajax Reach Millennials and GenZ-ers

Package Design USA (PDUSA) September 23, 2021September 23, 2021 Ilana Greenberg

Little Big Brands partners with legacy brand Ajax on package design of a new European Union product that is targeted to Millennials and GenZ-ers.

JOKR Embraces Living In The Moment

Fresh September 19, 2021September 24, 2021 Ilana Greenberg

Instant grocery delivery platform JOKR unveils their new brand to help consumers embrace living in the moment.

Pearlfisher Branding Taps ‘Inner Super Human’

Package Design USA (PDUSA) September 7, 2021September 10, 2021 Ilana Greenberg

Pearlfisher uses multiple exposures and motion blur to visualize the human impacts of the electro-muscle stimulation technology.

handsome Freshens Meal Delivery Service

Package Design USA (PDUSA) July 16, 2021July 19, 2021 Ilana Greenberg

Branding and experience design agency handsome has modernized Snap Kitchen’s e-commerce and brand experience as it leans into, necessarily given the pandemic, the online market.

Alright Studios Rebrands Philanthropy Platform

Fresh July 1, 2021July 9, 2021 Ilana Greenberg

Philanthropy platform Overflow is getting a rebrand from design and tech agency Alright Studio. The update illustrates the important role that good design can play in amplifying important causes’ reach and impact.

Sturgis Motorcycle Rally Spreads Its Wings

Fresh May 31, 2021June 11, 2021 Ilana Greenberg

Public Label has created new branding work for the Sturgis Motocycle Rally, the largest motorcycle rally in the world. The new look and feel represents the future of the Rally – appealing to Gen Y and Z who are driving modern motorcycle culture while immortalizing its heritage.

Wellness Graphics Inspired By Botanist’s Notebook

Package Design USA (PDUSA) May 19, 2021May 20, 2021 Ilana Greenberg

Pearlfisher drew on the the ancient science of Ayurveda and Sri Lankan heritage of the co-founders to brand Botanistry, a premium wellness brand that balances function and flavor, body and mind.

Zero Hits CBD High Note

Fresh May 3, 2021May 6, 2021 Ilana Greenberg

While the new brand identity for CBD brand Enjjoy is filled with vibrant color and high energy, Zero decided to take it a step further by creating a soundtrack to accompany the launch.

Now Is A Big Idea’s Best Time

Blog May 3, 2021 Ilana Greenberg

Andy Askren of Grady Britton: As companies get so few chances to encourage consumers to make brand changes, now is the time for a Big Idea designed to get their attention.

Direct-To-Consumer Is In Fashion

Package Design USA (PDUSA) April 29, 2021May 13, 2021 Ilana Greenberg

Wknd Nation asked creative agency ROOK/NYC to create a brand and packaging that did not feel too high-polished or pristine – aspirational, but still relatable and real.

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