GSK has unveiled an updated brand identity that symbolizes how, through the unity of science, technology and talent, we can all work together to get ahead of disease. The identity was redesigned by Wolff Olins.
Tag: branding news
Kraft Mac & Cheese Gets Comfortable
Kraft Mac & Cheese has swapped out its logo, noodle smile, colors and even its name for updated versions designed to better reflect the brand’s identity as a classic comfort food. Jones Knowles Ritchie is the design firm.
FutureBrand Comes Clean For Cookie Dough Line
FutureBrand has developed branding and packaging for Sweet Loren’s that focuses on delicious cookies made from clean ingredients.
Kearney Rebrand Features Crowdsourced Imagery
Kearney engaged Siegel+Gale to help it develop a rebrand that emphasizes its people-oriented approach to consulting.