JKR and Impossible Foods have developed a new strategy and branding; it aims to welcome animal meat eaters into the plant-based category. Red is the predominant color in packaging.
Tag: branding
A Star Is Worn
Kevin Hall Design’s brand identity work has a positive impact on the student/athletes of the City of Bridgeport CT via the Bridgeport Field of Dreams Foundation.
Kristina Moncelsi
KRISTINA MONCELSI / SUSQUEHANNA UNIVERSITY
Vincent Liu
VINCENT LIU / BOSTON UNIVERSITY
Magdalena Travis
Travis is currently at Beardwood&Co, a branding agency that illuminates possibilities for brand growth.
Helping Denver Score A Soccer Team
An original brand identity and promotional tools help build community and drive support for bringing a professional women’s soccer team to Denver CO.
Baci Packaging Returns To Italian Roots
A brand refresh for Baci, Nestlé’s heritage chocolate brand, helps reignite its status as an Italian icon, restore its authenticity and visual confidence, and declutter generic elements.
Wine Label Shows Big Heart
Hunt Hanson has rebranded I Heart Wines, a Freixenet Copestick-owned brand, with simplicity, vibrancy and vitality. The visual identity is intended to create a memorable asset and help fuel a global expansion.
Xhilarate Designs Key Reports For Crystal Stairs
Crystal Stairs, a LA-based nonprofit, collaborated with Xhilarate to create narratives that bring to light the work and challenges faced by the organization and the communities it serves.
Applied Design Invokes New Orleans For Non-Alcoholic Cocktails
Applied Design has created a new line for Mockly’s non-alcoholic cocktails. ‘Second Line’ branding and packaging seeks to encapsulate the vibrant spirit, culture and essence of New Orleans.
Palm Beach Meets Pacific Northwest
A new project for Layers by branding studio People People leans into the nostalgia and carefree feeling of summer camp with a whimsical suite of illustrations inspired by lakeside activities.
Greteman Group Announces Art Director Promotion
Greteman Group announces the elevation of Tasha Wentling to art director at the aviation-focused marketing agency. Wentling joined the firm full-time four years ago, and previously served as a graphic designer.
SMAKK Humanizes Skincare Brand For Dogs
SMAKK’s design for FLOOF highlights the role that hygiene, in particular skincare, plays in a dog’s wellbeing. The goal: to interpret the brand applying the same standards and expectations that humans have for their products.
Xhilarate ‘Shields’ New Care Car Product
When Blendco Systems introduced an innovative car care product, they turned to brand design agency Xhilarate to create a visual identity and branding system that underscored the concept of protection.
Twitter Wings It With New Logo
Elon Musk replaced the company’s blue bird silhouette with X, a term for what he has described as an “everything app.” Is it a branding disaster or a strong signal that change is coming? Needless to say, opinions vary.
Tielemans Updates Logo For Growing Nevada Bank
Nevada Bank and Trust turned to Tielemans Design for a necessary refresh to bring a more contemporary image to the organization and to better reflect the modernization of the services the bank provides as it continues to expand.
LBB Aces Virtual Golf Club Brand
LBB was involved from top-to-bottom, creating Rock Pile’s brand identity creating all the graphic elements from the logo, color palette, typography, and supporting marketing collateral.
Seattle Pride Embraces Galactic Love
Seattle Pride has a new theme: Galactic Love. The visual identity, developed by creative agency People People, is said to capture the essence of the queer community as one big, extravagant galaxy.
Play Brands People-First AI Company
Design studio Play created joyful graphics and messaging to underscore Avala’s commitment to building an equitable digital labor economy. Starting with a single pixel of data as a visual theme, Play instilled personality and purpose.
Noun Ventures Energizes Protein Bars
Noun Ventures partners with Protein Puck to bring new branding to life visually with a mark, name, and creative assets including packaging, writing, design, and photography. The goal is a visual upgrade and expansion into new markets nationwide.
Design Army’s Artful Realty Branding
Design Army’s pop art campaign helps make Gallery 64 a hot residential DC address. Pum Lefebure notes that the non-traditional approach to realty marketing is inspired by proximity of the Rubell Museum, with which Gallery 64 shares a courtyard.
Shakespeare’s Globe Typeface Uses Designs From First Folio
On the 400-year-anniversary of Shakespeare’s collection of works, the theater’s inhouse design department joined forces with Typeland to create a custom typeface for the season’s posters.
The Makeup Of A Challenger Brand Marketing Team
Thoughts from Brigade, a leading branding firm, on what makes challenger brand marketing teams click and what type of agency they should be working with.
Olympics Sport Vibrant Brand Identity
Canadian agency Hulse & Durrell has helped redesign the overarching Olympic branding, as part of the IOC’s ongoing process to evolve the design system and bring the legacy of the Games into the modern era.
Cleopatra’s Skincare Branding: Fluid and Elegant
En Bouquet is a skincare and cosmetic brand for Gen Z, inspired by the natural ingredients used at Cleopatra’s Cosmetic Workshop along the Dead Sea. The project is by Jaspriya Sahmey.
MFA Boston Rebrand Welcomes All
The Museum of Fine Arts’ new identity by Base Design looks to communicate inclusion and community, and to tie the institution firmly to its Boston home. Base also devised the slogan ‘Here All Belong.’
Trollbäck Designs Paramount Pop Culture Destination
Paramount worked with New York-based branding and design studio Trollbäck+Company to design Mixible, a new platform specially designed to keep up with the speed of pop culture and all of the content it produces.
Demystifying Traditional Chinese Medicine
Hoping to remove the mystery of TCM for western audiences, NOOCI partnered with branding and marketing agency SMAKK to create an identity based in transparency and science while fostering accessibility.
Odgis+Co Takes NBCU Mentorship Program To Next Level
Odgis+Co has designed the Next Level logomark and wordmark for NBCUniversal’s mentorship program. The aim: attract attention and resonate with NBCU’s Diversity and Inclusion team mission.
Kraft Mac & Cheese Gets Comfortable
Kraft Mac & Cheese has swapped out its logo, noodle smile, colors and even its name for updated versions designed to better reflect the brand’s identity as a classic comfort food. Jones Knowles Ritchie is the design firm.
Gould Evans Is Now Multistudio
National design practice Gould Evans rebrands as Multistudio, reinforcing its commitment to building a culture that seeks diverse perspectives, promotes multidisciplinary collaboration, and utilizes design to positively impact the communities and clients they serve.
Heinz Explores Ketchup Bottle Of Tomorrow
Heinz has teamed with Pulpex to develop a paper-based, renewable and recyclable bottle made from 100% sustainably sourced wood pulp. Heinz is the first sauce brand to test the potential of this method.
So: Brands Must Get Social & Political
Alan So of the Skona agency on why brands should be affluent in social/cultural ideologies and not just on product anymore. Airbnb, Target, Patagonia provide good and relevant examples.
Dirt Matters To Affinity Creative Group
Raventós Codorníu engaged Affinity Creative Group for an eyebrow-raising and differentiating branding for their latest California grown wine. The solution: a play on the double meaning of dirt.
Orgain HydroBoost Separates From Pack
Launch Innovation recently completed a branding and design project for client, Orgain, a nutritional supplement company. Packaging and labeling sends a clean and healthy message.
Affinity Creative Group Unleashes Sweet Design
Affinity Creative Group’s package design for a cookie dough flavored whiskey by Patco Brands utilizes a pudgy but regal bulldog to help the brand stand out from the explosion of flavored whiskeys.
Butchershop Stars In Brand Transformation
Butchershop refreshed Paddle from a tax troubleshooter to a global gateway with a logo that twinkles and clean brand imagery that borrows from the world of sci-fi.
Elmwood Tackles The Taboo
Elmwood leverages humor and graphic playfulness to create a more relatable brand expression for Preparation H, de-stigmatize the subject, and help it appeal to consumers of all ages.
News Brand Confronts Black Trust Gap
Capital B, a Black-focused news organization, draws its design from legacy Black publications like Ebony and ’90s music albums, among others. Matter Unlimited is the creative firm behind the look.
Liquid Agency Opens Up San Jose
Full service agency Liquid Agency has evolved San Jose Downtown Association’s visual and brand identity. The agency has called San Jose and Silicon Valley home for over 20 years.