Dr. Wilkinson’s Backyard Resort & Mineral Springs has a new identity by CONTINO that transforms the venerable resort into a vision of the future of the hospitality industry.
Tag: branding
COLLINS De-Trolls Digital Discourse
To reflect both OpenWeb’s evolution and its mission to fuel relationships between publishers, audiences, and advertisers through healthy online conversation, COLLINS was invited to drive not just a rebranding, but a full-on reimagination of the brand.
Lexus Ditches Rear Logo
Lexus has announced that all its future models will sport simple lettering that reads ‘Lexus’ on the back of its vehicles instead of its famous logo.
Trollbäck Rebrands Fintech Firm
Trollbäck+Company has rebranded digital wealth management platform Betterment, positioning the fintech company as a pioneer for inclusivity and forward-thinkers. The logo evokes a path, a sunrise, and a sense of progress.
Matarazzo Joins CUBOCX As Partner/ECD
Full service global creative agency CUBOCX recently welcomed André Matarazzo as Partner/Executive Creative Director. He’s held leadership positions at the likes of Flag, Sid Lee, SapientNitro and McCann-Erickson.
Elmwood Identity For Research Consultancy Seeks Clarity
Elmwood’s new branding initiative on behalf of market research company PRS IN VIVO. The market research leader sought a rejuvenated and modern identity to reinforce its pioneering roots in behavioral science.
Ruiz Returns To Jovenville
Andy Ruiz has rejoined Jovenville as their new creative director. In this role, he will work closely with founder Joven Orozco and oversee the agency’s creative direction and strategy. “We are thrilled to welcome Andy back after being away for a while,” said Orozco.
Pearlfisher Puts Moms First
Pearlfisher’s brand and package design of Her.9 – a direct-to-consumer pregnancy nutrition brand – aims to reappraise the sector by speaking to a new generation of moms.
Kum & Go Redefines Convenience With Brand Overhaul
Convenience store chain Kum & Go is revealing its new brand identity and communication campaign to add a new, creatively-driven dimension to the on-the-go category.
LBB Helps Ajax Reach Millennials and GenZ-ers
Little Big Brands partners with legacy brand Ajax on package design of a new European Union product that is targeted to Millennials and GenZ-ers.
JOKR Embraces Living In The Moment
Instant grocery delivery platform JOKR unveils their new brand to help consumers embrace living in the moment.
Pearlfisher Branding Taps ‘Inner Super Human’
Pearlfisher uses multiple exposures and motion blur to visualize the human impacts of the electro-muscle stimulation technology.
handsome Freshens Meal Delivery Service
Branding and experience design agency handsome has modernized Snap Kitchen’s e-commerce and brand experience as it leans into, necessarily given the pandemic, the online market.
Alright Studios Rebrands Philanthropy Platform
Philanthropy platform Overflow is getting a rebrand from design and tech agency Alright Studio. The update illustrates the important role that good design can play in amplifying important causes’ reach and impact.
Sturgis Motorcycle Rally Spreads Its Wings
Public Label has created new branding work for the Sturgis Motocycle Rally, the largest motorcycle rally in the world. The new look and feel represents the future of the Rally – appealing to Gen Y and Z who are driving modern motorcycle culture while immortalizing its heritage.
Wellness Graphics Inspired By Botanist’s Notebook
Pearlfisher drew on the the ancient science of Ayurveda and Sri Lankan heritage of the co-founders to brand Botanistry, a premium wellness brand that balances function and flavor, body and mind.
Zero Hits CBD High Note
While the new brand identity for CBD brand Enjjoy is filled with vibrant color and high energy, Zero decided to take it a step further by creating a soundtrack to accompany the launch.
Now Is A Big Idea’s Best Time
Andy Askren of Grady Britton: As companies get so few chances to encourage consumers to make brand changes, now is the time for a Big Idea designed to get their attention.
Direct-To-Consumer Is In Fashion
Wknd Nation asked creative agency ROOK/NYC to create a brand and packaging that did not feel too high-polished or pristine – aspirational, but still relatable and real.
Conran Design Group Adds Ankur Naik
Conran Design Group has brought on brand storyteller Ankur Naik as Senior Strategist. Naik has worked with leading brands including Burton, Target, BarkBox, Google, Spotify, Showtime and AES.
Lea Carey Illustrates Zaddy’s Cans
Zaddy’s, a new ready-to-drink canned cocktail company, is introducing three new drinks, with the health conscious drinker in mind. Illustrator Lea Carey designed the labels, which evoke Northern California scenes and are easily removable for proper recycling.
25 Logos In 25 Weeks
Up and coming design studio Kalakatta takes on an ambitious project at the height of the pandemic: 25 logos in 25 weeks.
Hilo Life Declares ‘No More Snackrifice’
PepsiCo’s in-house design team has launched an extension to keto-friendly brand, Hilo Life. Hilo Life Almond Flour Tortilla Style Chips are the first keto-friendly chip made with almond flour.
Jimmy John’s Brand Gets A ChangeUp
Feeling the need to evolve its ‘freaky fast’ reputation, Jimmy John’s and design firm ChangeUp sought to focus on quality – while simplifying the logo and amplifying other familiar elements such as color palette and illustrations.
St. John Helps Wonderbird Take Flight
Independent agency St. John led the charge in concepting, designing and executive all aspects of Wonderbird, a new fast food chicken concept that seeks to close the gap between convenience and quality.
SCS Helps Discovery Move Massive Content Online
Independent agency SCS supported the Discovery product creative team’s challenge of preparing the user experience design for streaming app, Discovery+ and over 1,000 show titles for the Discovery+ platform.
Phenomenon Branding Tackles Fatty Stigma
Fatty15, a health supplement, was named to prompt conversation about the importance of healthy fat as part of an expansive branding program by Los Angeles agency, Phenomenon.
Jewelry Brand Elegant and Badass
Empowered by the rise of DTC online retail and disruptive creative voices, branding studio Mucca created the name, identity, packaging, e-commerce site and more for new jewelry brand TIny Gods.
Taamrat Amaize Joins COLLINS
Taamrat Amaize joins COLLINS as Head of Strategy. She will help the branding and design agency confront a growing skepticism of brands, and was integral to their recent work reimaging Robinhood.
Cooper Union Remembers Milton Glaser
‘Remembering Milton Glaser, Class of 1951’ celebrates the work of legendary graphic designer and Cooper Union alumnus. The exhibition runs through January 15 in the 4th Avenue colonnade of The Cooper Union’s Foundation Building.
PepsiCo Gets A Grip On New 2L
PepsiCo has refreshed the 2 Liter bottle design across the entire portfolio. The company says that the decision reflects design-led thinking and best practices centered on an improved consumer experience.
BrandOpus Punctuates Seltzer Innovation!
BrandOpus and Molson Coors Beverage Company introduce HUZZAH Probiotic Seltzer!, a full-flavored seltzer with added probiotics. The visual brand world is vibrant and uses pops of color on a crisp white canvas to engage consumers and reflect the product’s cool Southern California origins.
Annie Yang: Branding For Me, By Me
Annie Yang of Conran Design Group says that young audiences want a real connection with a brand, one that has ‘an authentic integration into our lives.’
Siegel+Gale Simplifies SADA Identity
SADA, a business and technology consultancy on track to become a billion-dollar Google Cloud partner, has introduced a new logo and refreshed its corporate brand for the first time in 20 years with the help of Siegel+Gale.
Affinity Awakens the Spirit of Alaska
Affinity, a creative agency for wine, spirits, and other luxury products, reimagines Anchorage Distillery’s offering and re-establishes its brand essence by capturing the spirit of Alaska.
Uncle Ben’s Moves On From Racial Imagery
Mars Food is changing the name and logo of Uncle Ben’s as America and the marketing world adjust to a societal reckoning on race.
Gretel and The Athletic Get Inline
Gretel collaborates with sports new company The Athletic to develop fresh positioning and a new visual strategy, as well as a campaign that celebrates its commitment to smart long-form sports content.
Structural Custom Typography Reflects Landscape Architecture Practice
Noise 13 gives legendary landscape architects RHAA a rebrand with a nod to inspired spaces, including structural custom typography with geometric cuts and rules and earthy hues.
Sustainable Branding Influences Consumer Behavior
Ellie McKenzie of Farmhouse Design and Scott Gasch of Fey Printing bring to life the power of sustainable branding and digital printing in Neenah’s newest promotion, Explore 7: Sustainable Retail.
What Exactly Is Branding?
HFZ did not develop its brand because of its creative name. Instead, HFZ built its brand by developing a reputation for financial acumen, consistently delivering value, and contributing to the urban development of NYC.