McDonald has spent more than a decade driving growth at businesses ranging from large creative agencies like Havas, Phenomenon, and mcgarrybowen to founder-led startups. She’ll now help evolve the agency’s approach and offering.
Tag: brands
Rich Tu Enjoys Sunday Afternoon
Rich Tu has joined hybrid creative studio/artist rep firm Sunday Afternoon as ECD/partner. He is deeply immersed in youth culture and will help brands connect with that important group as he runs the design studio and recruits new diverse talent.
Megan Qualley
Megan Qualley is a senior at Iowa State University pursuing a BFA in Graphic Design with a minor in Design Studies.
The GDUSA Podcast #9: Alex Moulton & Rosie Garschina of Trollbäck+Company
Gordon’s conversation with Alex Moulton and Rosie Garschina of branding and design studio Trollbäck+Company.
Chris Ertel Joins Equator’s US Team As Strategy Director
Equator has appointed Chris Ertel as Strategy Director. He brings extensive experience in developing brands in both retail and CPG sectors to the role, and is known for championing the consumer mindset.
Carbon Footprint Of Online Advertising Is Significant
fifty-five, a global MarTech consultancy conducted a study on the carbon impact of advertising campaigns, with a primary focus on digital. The study is available as an open-source tool.
Chase Design Group Makes A Splash
Chase Design Group helps Carnation Breakfast Essentials introduce its improved recipe and modern new look with strong taste appeal and nutritional credibility.
The Many Becomes Even More
The Many has welcomed ten new designers to its design studio. The expansion allows the agency to enhance its existing capabilities from social and digital content to brand identity while expanding its design services to include packaging, UX/UI, key art, illustration, and animation.
Matarazzo Joins CUBOCX As Partner/ECD
Full service global creative agency CUBOCX recently welcomed André Matarazzo as Partner/Executive Creative Director. He’s held leadership positions at the likes of Flag, Sid Lee, SapientNitro and McCann-Erickson.
Markdalen: It’s Time To Make Your Mark
New business realities, including joining with Capgemini Group, mean change for frog. But, says Andreas Markdalen, a new brand strategy is helping the iconic design consultancy stay true to its heritage into the next era.
Ruiz Returns To Jovenville
Andy Ruiz has rejoined Jovenville as their new creative director. In this role, he will work closely with founder Joven Orozco and oversee the agency’s creative direction and strategy. “We are thrilled to welcome Andy back after being away for a while,” said Orozco.
Pearlfisher Puts Moms First
Pearlfisher’s brand and package design of Her.9 – a direct-to-consumer pregnancy nutrition brand – aims to reappraise the sector by speaking to a new generation of moms.
New LA Cannabis Brand Inspired By Street Culture
New LA-based cannabis gummy and street brand, RERUN, is a cult cannabis brand and a collaboration with Pearlfisher and House of Brands – the first in a portfolio of brands to come.
Mower Grows Digital Marketing Capabilities
Mower, an independent marketing, advertising, and public relations agency, has expanded its digital department with the addition of several new team members.
Mock Logos Embraced By Brands
Emily Zugay’s makeshift logos can be seen as the profile pictures of many of the brands’ official TikTok accounts. When Emily jokingly shared attempts at redesigning iconic logos, it racked up millions of views, and caught the attention of some of the US largest companies.
Baron Adds To Elmwood’s Story
Julia Price Baron is the new Creative Director of Writing at design consultancy Elmwood. Baron is a former scriptwriter and producer for several high profile broadcast networks.
Alright Studios Rebrands Philanthropy Platform
Philanthropy platform Overflow is getting a rebrand from design and tech agency Alright Studio. The update illustrates the important role that good design can play in amplifying important causes’ reach and impact.
Conran Design Group Adds Ankur Naik
Conran Design Group has brought on brand storyteller Ankur Naik as Senior Strategist. Naik has worked with leading brands including Burton, Target, BarkBox, Google, Spotify, Showtime and AES.
Little Big Brands Expands Strategy Team
Brand design agency Little Big Brands is bolstering its strategy team with the addition of two industry experts: Robin Lauffer and Katherine Richardson.
Pantone Reveals Color(s) of the Year
Pantone reveals Color of the Year 2021: Ultimate Gray and Illuminating, two independent colors that come together to convey a message of strength and hopefulness that is both enduring and uplifting.
Digital Design Matters More Than Ever
Head of brand strategy at Ceros, Ryan Brown, says we’re living in a changed world, and it’s time we get better at designing it.
AI Uncovers Must-Have Fall Colors
Pantone and Heuritech marry the science of artificial intelligence with color expertise to bring Fall 2020’s latest color trends.
Covidesign Spotlight: O’Halloran Paints Staples
Designer Kelly O’Halloran of 10 Thousand Design creates fundraising project for Feeding America.