The new visual identity, including wordmark, icon, typeface, color palette and more marries classical elegance with modern vibrancy, reflecting the ballet’s heritage while embracing an inclusive, forward-thinking future. The rebrand by Bruce Mau Design underscores a commitment to storytelling to attract and retain new audiences.
Tag: bruce mau design
ASICS Brand Energized By Bruce Mau Design
Bruce Mau Design helps ASICS express a more joyful brand, including a new custom typeface by Kontrapunkt and an upbeat color palette.
Bruce Mau Exhibited and Honored By Philadelphia Museum of Art
The Philadelphia Museum of Art is exhibiting the work of designer Bruce Mau, through April 3, and is presenting him with the Design Excellence Award.