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Tag: campaign

Cutwater Floats Next Generation of Boaters Campaign

Fresh May 4, 2022May 7, 2022 Ilana Greenberg

Cutwater’s campaign celebrates boaters from all backgrounds in an open invitation to explore life in, on, and under water. It includes an original content library anchored by a brand anthem film and stories of passionate boaters turned brand ambassadors.

Colle McVoy: Long Live The Horse

Fresh, News, Top Stories March 5, 2022March 5, 2022 Ilana Greenberg

Leading animal health company Zoetis evolves their equine brand as part of a revamp by Colle McVoy and 10 Thousand Design. A touching video leaves viewers wondering “Who’s caring for who?”

GM Logo Accelerates Electric Future

Fresh January 19, 2021January 26, 2021 Ilana Greenberg

General Motors Co. debuts a new marketing campaign as part of the company’s drive to accelerate the mass adoption of electric vehicles. The “Everybody In” campaign also debuts a new GM logo which has been hailed as strong branding and critiqued as blanding.

Madwell Brands Discreet DTC Condoms

Fresh August 13, 2020September 3, 2020 Ilana Greenberg

Champ, a new line of DTC condoms and lubricants tasked creative agency Madwell with developing their brand strategy and brand identity. The national “Come Prepared” brand launch campaign will run over the next 12 months.

Heinz: Vegan Isn’t All Kale and Quinoa

Package Design USA (PDUSA) January 8, 2020 Ilana Greenberg

The latest campaign for Heinz by Havas London reminds people that its popular tins of baked beans are in fact vegan.

Spotify Ads Evoke Nostalgia For Classics

Fresh October 6, 2019October 7, 2019 Ilana Greenberg

Created by Who Wot Why, a UK Spotify campaign features a series of quirky ads that target an audience of listeners who grew up from 1979 to 1999.

Frank Collective Campaign Just Works

Fresh September 10, 2019October 9, 2019 Ilana Greenberg

Justworks and Frank Collective have developed a campaign that emphasizes the importance of workplace happiness for the HR tech company.

Publicis Takes Café Bustelo Nationwide

Fresh, News September 3, 2019September 29, 2019 Ilana Greenberg

A new national campaign for Café Bustelo from Publicis Groupe boasts bold, minimalist illustration-style visuals, with a retro poster feel and a nod to brand authenticity.

Goodby Silverstein Crunches Doritos Name

Fresh, Package Design USA (PDUSA) September 1, 2019October 6, 2019 Ilana Greenberg

Doritos is featuring the triangle shape of its chips in new advertising and design by Goody Silverstein & Partners that does not mention the brand name.

Trollbäck Social Campaign Raises Women’s Voices

Fresh June 25, 2019June 25, 2019 Ilana Greenberg

An inclusive, intersectional social media campaign has helped to boost new applicants for its Ambassador Program by 70%. It was created by branding and design studio Trollbäck+Company.

BooneOakley Bakes in Headlines

Fresh, News September 5, 2018 Ilana Greenberg

Boone Oakley actually baked in the headlines for this artisanal breadmaker’s campaign. Sort of.

FF New York Loud and Clear For Stoli

Fresh, News May 30, 2018July 2, 2018 Gordon Kaye

Creative agency FF New York launches a new global advertising campaign for Stoli Vodka that is scored by Hans Zimmer and shot by Oscar nominee Rachel Morrison.

P&G Adopts Gender Equality Umbrella Campaign

Fresh, News March 6, 2017 Ilana Greenberg

In connection with International Women’s Day, P&G and agency Badger & Winters is running a corporate umbrella campaign against gender bias.

Axon Smartphone With Sound Wave Type Treatment

Fresh, News October 10, 2016 Ilana Greenberg

The Baiocco and Maldari Connection agency launches ZTE’s Axon 7 smartphone with a “Have You Heard?” print, outdoor and instore campaign.

OAAA and Partners + Napier Promote The Vote With Positive Message

Fresh, News September 7, 2016September 9, 2016 Ilana Greenberg

The OAAA and Partners + Napier take up cause of voter registration in a timely and edgy out of home public service campaign. The message is that no label is more important than “Voter.”

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