Cutwater’s campaign celebrates boaters from all backgrounds in an open invitation to explore life in, on, and under water. It includes an original content library anchored by a brand anthem film and stories of passionate boaters turned brand ambassadors.
Leading animal health company Zoetis evolves their equine brand as part of a revamp by Colle McVoy and 10 Thousand Design. A touching video leaves viewers wondering “Who’s caring for who?”
General Motors Co. debuts a new marketing campaign as part of the company’s drive to accelerate the mass adoption of electric vehicles. The “Everybody In” campaign also debuts a new GM logo which has been hailed as strong branding and critiqued as blanding.
Champ, a new line of DTC condoms and lubricants tasked creative agency Madwell with developing their brand strategy and brand identity. The national “Come Prepared” brand launch campaign will run over the next 12 months.
The latest campaign for Heinz by Havas London reminds people that its popular tins of baked beans are in fact vegan.
Created by Who Wot Why, a UK Spotify campaign features a series of quirky ads that target an audience of listeners who grew up from 1979 to 1999.
Justworks and Frank Collective have developed a campaign that emphasizes the importance of workplace happiness for the HR tech company.
A new national campaign for Café Bustelo from Publicis Groupe boasts bold, minimalist illustration-style visuals, with a retro poster feel and a nod to brand authenticity.
Doritos is featuring the triangle shape of its chips in new advertising and design by Goody Silverstein & Partners that does not mention the brand name.
An inclusive, intersectional social media campaign has helped to boost new applicants for its Ambassador Program by 70%. It was created by branding and design studio Trollbäck+Company.
Boone Oakley actually baked in the headlines for this artisanal breadmaker’s campaign. Sort of.
Creative agency FF New York launches a new global advertising campaign for Stoli Vodka that is scored by Hans Zimmer and shot by Oscar nominee Rachel Morrison.
In connection with International Women’s Day, P&G and agency Badger & Winters is running a corporate umbrella campaign against gender bias.
The Baiocco and Maldari Connection agency launches ZTE’s Axon 7 smartphone with a “Have You Heard?” print, outdoor and instore campaign.
The OAAA and Partners + Napier take up cause of voter registration in a timely and edgy out of home public service campaign. The message is that no label is more important than “Voter.”
